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Tobacco in New Zealand

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Smoking prevalence in New Zealand has been falling for several years due to a combination of rising health awareness, regular increases in excise taxes on tobacco products, restrictive legislative measures and educational campaigns aimed at discouraging the habit. Accordingly, while excise-driven price hikes ensured the local tobacco market registered another positive performance in current value growth terms in 2021, retail volume sales of cigarettes, cigars, cigarillos and smoking tobacco cont...

Euromonitor International's Tobacco in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tobacco market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Product Code: TBNZ

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

Tobacco in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for tobacco?

OPERATING ENVIRONMENT

Legislation Legislative overview Summary 1 Legislation Summary at a Glance Minimum legal smoking age Smoking prevalence Health warnings Plain packaging Advertising and sponsorship Point-of-sale display bans Smoking in public places Flavoured tobacco product ban Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2016-2021

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2016-2021 Table 3 Sales of Tobacco by Category: Value 2016-2021 Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021 Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021 Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026 Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026 Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026 Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

CIGARETTES IN NEW ZEALAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

Rate of decline in retail volume sales slows but remains deeper than historical norms Competition from e-vapour products intensifies Trading down continues as leading players explore diversification opportunities

PROSPECTS AND OPPORTUNITIES

Cigarettes set to face new regulatory hurdles over the forecast period Practical effects of plan to reduce nicotine levels in cigarettes remain uncertain Adoption of tougher anti-smoking policies risks stimulating illicit trade

TAXATION AND PRICING

Taxation rates Summary 3 Taxation and Duty Levies 2016-2021 Average cigarette pack price breakdown Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2016-2021 Table 11 Sales of Cigarettes by Category: Value 2016-2021 Table 12 Sales of Cigarettes: % Volume Growth 2016-2021 Table 13 Sales of Cigarettes by Category: % Value Growth 2016-2021 Table 14 Sales of Cigarettes by Blend: % Volume 2016-2021 Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021 Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021 Table 17 Sales of Cigarettes by Pack Size: % Volume 2016-2021 Table 18 Sales of Cigarettes by Price Band: % Volume 2016-2021 Table 19 NBO Company Shares of Cigarettes: % Volume 2017-2021 Table 20 LBN Brand Shares of Cigarettes: % Volume 2018-2021 Table 21 Sales of Cigarettes by Distribution Format: % Volume 2016-2021 Table 22 Illicit Trade Estimate of Cigarettes: Volume 2016-2021 Table 23 Forecast Sales of Cigarettes: Volume 2021-2026 Table 24 Forecast Sales of Cigarettes by Category: Value 2021-2026 Table 25 Forecast Sales of Cigarettes: % Volume Growth 2021-2026 Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026 Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026 Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026 Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026 Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026 Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026

CIGARS, CIGARILLOS AND SMOKING TOBACCO IN NEW ZEALAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

Fine cut tobacco posts steepest volume decline as overall demand continues to fall Cigarillos shows most resilient performance in retail volume terms Rate of volume decline in pipe tobacco more stable than in other categories

PROSPECTS AND OPPORTUNITIES

Demand for all product types expected to decline throughout the forecast period Fine cut tobacco set to remain the worst performing category in retail volume terms Illicit trade likely to increase following enactment of new anti-smoking legislation

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021 Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021 Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021 Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021 Table 36 Sales of Cigars by Size: % Volume 2016-2021 Table 37 Sales of Cigarillos by Price Platform 2016-2021 Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021 Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021 Table 40 NBO Company Shares of Cigars: % Volume 2017-2021 Table 41 LBN Brand Shares of Cigars: % Volume 2018-2021 Table 42 NBO Company Shares of Cigarillos: % Volume 2017-2021 Table 43 LBN Brand Shares of Cigarillos: % Volume 2018-2021 Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2017-2021 Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2018-2021 Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2017-2021 Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2018-2021 Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2017-2021 Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2018-2021 Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021 Table 51 Distribution of Smoking Tobacco by Format: % Volume 2016-2021 Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026 Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026 Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026 Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN NEW ZEALAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

Migration of smokers to vaping gains momentum New regulatory regime for e-vapour products phased in Use of heated tobacco products continues to grow rapidly from a low base

PROSPECTS AND OPPORTUNITIES

Tougher anti-smoking laws will reinforce appeal of vaping and heated tobacco Heated tobacco products set to expand fastest but vaping will remain more popular Sustainability concerns likely to inhibit demand for single use closed vaping systems

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2016-2021

CATEGORY DATA

Table 57 Sales of Tobacco Heating Devices: Volume 2016-2021 Table 58 Sales of Tobacco Heating Devices: % Volume Growth 2018-2021 Table 59 Sales of Heated Tobacco: Volume 2016-2021 Table 60 Sales of Heated Tobacco: % Volume Growth 2019-2021 Table 61 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021 Table 62 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021 Table 63 NBO Company Shares of E-Vapour Products: % Value 2017-2021 Table 64 LBN Brand Shares of E-Vapour Products: % Value 2018-2021 Table 65 Distribution of E-Vapour Products by Format: % Value 2016-2021 Table 66 Distribution of Tobacco Heating Devices by Format: % Volume 2016-2021 Table 67 Distribution of Heated Tobacco by Format: % Volume 2016-2021 Table 68 Forecast Sales of Tobacco Heating Devices: Volume 2021-2026 Table 69 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2026 Table 70 Forecast Sales of Heated Tobacco: Volume 2021-2026 Table 71 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2026 Table 72 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026 Table 73 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026