Product Code: CEMO
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2017-2022
Table 2 Sales of Consumer Electronics by Category: Value 2017-2022
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2018-2022
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2017-2022
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Players offer promotions to support volume sales
Competitive landscape remains unchanged
Tablets on downward trend
PROSPECTS AND OPPORTUNITIES
Marginal volume growth over forecast period
Growth of gaming niche
Arrival of 5G could dampen volume sales
CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2017-2022
Table 13 Sales of Computers and Peripherals by Category: Value 2017-2022
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2017-2022
Table 16 Sales of Computers by Category: Business Volume 2017-2022
Table 17 Sales of Computers by Category: Business Value MSP 2017-2022
Table 18 Sales of Computers by Category: Business Volume Growth 2017-2022
Table 19 Sales of Computers by Category: Business Value MSP Growth 2017-2022
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2018-2022
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2019-2022
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2017-2022
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2022-2027
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2022-2027
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Computers by Category: Business Volume 2022-2027
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2022-2027
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2022-2027
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2022-2027
IN-CAR ENTERTAINMENT IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Further volume decline in 2022
Cars increasingly have in-built systems
Free navigation apps hamper sales of in-car navigation systems
PROSPECTS AND OPPORTUNITIES
Negative outlook over forecast period
Chinese brands gain volume share
Morocco's booming car manufacturing industry does not bode well for in-car entertainment
CATEGORY DATA
Table 31 Sales of In-Car Entertainment by Category: Volume 2017-2022
Table 32 Sales of In-Car Entertainment by Category: Value 2017-2022
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2017-2022
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2018-2022
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2019-2022
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2017-2022
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2022-2027
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2022-2027
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2022-2027
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2022-2027
HOME AUDIO AND CINEMA IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slight increase in volume sales in 2022
Sony consolidates lead in largely static competitive environment
Hi-Fi systems dominate segment
PROSPECTS AND OPPORTUNITIES
Minimal volume growth over forecast period
Hi-Fi systems appeal to low- and middle-income consumers
Uncertain economic outlook dampens volume sales
CATEGORY DATA
Table 42 Sales of Home Audio and Cinema by Category: Volume 2017-2022
Table 43 Sales of Home Audio and Cinema by Category: Value 2017-2022
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2018-2022
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2019-2022
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2018-2022
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2022-2027
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2022-2027
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2022-2027
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2022-2027
HOME VIDEO IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
TVs performs strongly in 2022
TVs only growing segment in 2022
Samsung makes share gains
PROSPECTS AND OPPORTUNITIES
Positive outlook for televisions over forecast period
Growth for OLED TVs as prices fall
New content delivery options to make video players redundant
CATEGORY DATA
Table 53 Sales of Home Video by Category: Volume 2017-2022
Table 54 Sales of Home Video by Category: Value 2017-2022
Table 55 Sales of Home Video by Category: % Volume Growth 2017-2022
Table 56 Sales of Home Video by Category: % Value Growth 2017-2022
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022
Table 58 NBO Company Shares of Home Video: % Volume 2018-2022
Table 59 LBN Brand Shares of Home Video: % Volume 2019-2022
Table 60 Distribution of Home Video by Channel: % Volume 2017-2022
Table 61 Forecast Sales of Home Video by Category: Volume 2022-2027
Table 62 Forecast Sales of Home Video by Category: Value 2022-2027
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2022-2027
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2022-2027
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2022-2027
IMAGING DEVICES IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Steep volume decline in 2022
Canon holds on to lead due to wide portfolio across different price points
Digital cameras fare better than digital camcorders
PROSPECTS AND OPPORTUNITIES
Bleak outlook over forecast period
Lifting of restrictions offers some opportunities for digital camcorders
Uncertain economic outlook dampens volume sales
CATEGORY DATA
Table 112 Sales of Imaging Devices by Category: Volume 2017-2022
Table 113 Sales of Imaging Devices by Category: Value 2017-2022
Table 114 Sales of Imaging Devices by Category: % Volume Growth 2017-2022
Table 115 Sales of Imaging Devices by Category: % Value Growth 2017-2022
Table 116 NBO Company Shares of Imaging Devices: % Volume 2018-2022
Table 117 LBN Brand Shares of Imaging Devices: % Volume 2019-2022
Table 118 Distribution of Imaging Devices by Channel: % Volume 2017-2022
Table 119 Forecast Sales of Imaging Devices by Category: Volume 2022-2027
Table 120 Forecast Sales of Imaging Devices by Category: Value 2022-2027
Table 121 Forecast Sales of Imaging Devices by Category: % Volume Growth 2022-2027
Table 122 Forecast Sales of Imaging Devices by Category: % Value Growth 2022-2027
PORTABLE PLAYERS IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Continued volume decline for portable media players
Growth for wireless speakers
Manufacturers' strength in wireless speakers key to performance
PROSPECTS AND OPPORTUNITIES
Portable media players continue downward decline
Continued but slowing growth for wireless speakers
Uncertain economic outlook dampens volume sales
CATEGORY DATA
Table 66 Sales of Portable Players by Category: Volume 2017-2022
Table 67 Sales of Portable Players by Category: Value 2017-2022
Table 68 Sales of Portable Players by Category: % Volume Growth 2017-2022
Table 69 Sales of Portable Players by Category: % Value Growth 2017-2022
Table 70 NBO Company Shares of Portable Players: % Volume 2018-2022
Table 71 LBN Brand Shares of Portable Players: % Volume 2019-2022
Table 72 Distribution of Portable Players by Channel: % Volume 2017-2022
Table 73 Forecast Sales of Portable Players by Category: Volume 2022-2027
Table 74 Forecast Sales of Portable Players by Category: Value 2022-2027
Table 75 Forecast Sales of Portable Players by Category: % Volume Growth 2022-2027
Table 76 Forecast Sales of Portable Players by Category: % Value Growth 2022-2027
MOBILE PHONES IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Healthy volume and current value growth in 2022
Leaders experience share erosion as Chinese competitors gain traction
Increasing demand for bigger screens
PROSPECTS AND OPPORTUNITIES
Smartphones will benefit from widening demand for internet access
Uncertain economic outlook dampens volume demand
Population growth and increased social media use stimulate sales of smartphones
CATEGORY DATA
Table 77 Sales of Mobile Phones by Category: Volume 2017-2022
Table 78 Sales of Mobile Phones by Category: Value 2017-2022
Table 79 Sales of Mobile Phones by Category: % Volume Growth 2017-2022
Table 80 Sales of Mobile Phones by Category: % Value Growth 2017-2022
Table 81 Sales of Smartphones by Screen Size: % Retail Volume 2019-2022
Table 82 NBO Company Shares of Mobile Phones: % Volume 2018-2022
Table 83 LBN Brand Shares of Mobile Phones: % Volume 2019-2022
Table 84 Distribution of Mobile Phones by Channel: % Volume 2017-2022
Table 85 Forecast Sales of Mobile Phones by Category: Volume 2022-2027
Table 86 Forecast Sales of Mobile Phones by Category: Value 2022-2027
Table 87 Forecast Sales of Mobile Phones by Category: % Volume Growth 2022-2027
Table 88 Forecast Sales of Mobile Phones by Category: % Value Growth 2022-2027
Table 89 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2022-2027
WEARABLE ELECTRONICS IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Further volume growth in 2022
Limited consumer base
Apple maintains lead
PROSPECTS AND OPPORTUNITIES
Ongoing shift towards smart wearables
Cheaper Chinese products gain ground among cash-strapped consumers, though Apple retains its lead
Rising health consciousness bodes well for wearable electronics
CATEGORY DATA
Table 90 Sales of Wearable Electronics by Category: Volume 2017-2022
Table 91 Sales of Wearable Electronics by Category: Value 2017-2022
Table 92 Sales of Wearable Electronics by Category: % Volume Growth 2017-2022
Table 93 Sales of Wearable Electronics by Category: % Value Growth 2017-2022
Table 94 NBO Company Shares of Wearable Electronics: % Volume 2018-2022
Table 95 LBN Brand Shares of Wearable Electronics: % Volume 2019-2022
Table 96 Distribution of Wearable Electronics by Channel: % Volume 2017-2022
Table 97 Forecast Sales of Wearable Electronics by Category: Volume 2022-2027
Table 98 Forecast Sales of Wearable Electronics by Category: Value 2022-2027
Table 99 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2022-2027
Table 100 Forecast Sales of Wearable Electronics by Category: % Value Growth 2022-2027
HEADPHONES IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
TWS earbuds drives volume sales in headphones in 2022
Apple continues to lead but landscape becomes more fragmented
Rapidly changing technology means headphones needs to be upgraded frequently
PROSPECTS AND OPPORTUNITIES
Healthy volume growth over forecast period
Further shift away from wireless earphones
Affordable brands gaining volume share
CATEGORY DATA
Table 101 Sales of Headphones by Category: Volume 2017-2022
Table 102 Sales of Headphones by Category: Value 2017-2022
Table 103 Sales of Headphones by Category: % Volume Growth 2017-2022
Table 104 Sales of Headphones by Category: % Value Growth 2017-2022
Table 105 NBO Company Shares of Headphones: % Volume 2018-2022
Table 106 LBN Brand Shares of Headphones: % Volume 2019-2022
Table 107 Distribution of Headphones by Channel: % Volume 2017-2022
Table 108 Forecast Sales of Headphones by Category: Volume 2022-2027
Table 109 Forecast Sales of Headphones by Category: Value 2022-2027
Table 110 Forecast Sales of Headphones by Category: % Volume Growth 2022-2027
Table 111 Forecast Sales of Headphones by Category: % Value Growth 2022-2027
