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Alcoholic Drinks in New Zealand

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The impact of the COVID-19 pandemic continued to be felt in alcoholic drinks in New Zealand, with continued lockdowns in 2021 - albeit on a lesser scale than was observed in 2020, impacting the ability for hospitality proprietors to operate. Additionally, continued border closures have prevented foreign tourists from visiting New Zealand, who normally provide a key source of income for the on-trade. While domestic tourism strengthened for part of the year, the arrival of the delta variant and la...

Euromonitor International's Alcoholic Drinks in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Alcoholic Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Product Code: ADNZ

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

Alcoholic drinks in 2021: The big picture 2021 key trends Competitive landscape Retailing developments On-trade vs off-trade split What next for alcoholic drinks? CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026 CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026 CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026 CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026

MARKET BACKGROUND

Legislation Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments Table 1 Number of On-trade Establishments by Type 2015-2021

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021

OPERATING ENVIRONMENT

Contraband/parallel trade Duty free Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021 Table 4 Sales of Alcoholic Drinks by Category: Total Value 2016-2021 Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021 Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021 Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021 Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021 Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021 Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021 Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026 Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026 Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026 Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

BEER IN NEW ZEALAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

Strong start to the year sees small bounce back in on-trade The rise of alcohol-free beers Low carb beers come into vogue

PROSPECTS AND OPPORTUNITIES

Border re-opening timelines to influence on-trade recovery Health and wellness to remain a key trend Premium preferences and 'buy local' trends to shape category in forecast period

CATEGORY BACKGROUND

Lager price band methodology Summary 3 Lager by Price Band 2021 Table 18 Number of Breweries 2016-2021

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2016-2021 Table 20 Sales of Beer by Category: Total Value 2016-2021 Table 21 Sales of Beer by Category: % Total Volume Growth 2016-2021 Table 22 Sales of Beer by Category: % Total Value Growth 2016-2021 Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021 Table 24 Sales of Beer by Off-trade vs On-trade: Value 2016-2021 Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021 Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021 Table 27 Sales of Beer by Craft vs Standard 2016-2021 Table 28 GBO Company Shares of Beer: % Total Volume 2017-2021 Table 29 NBO Company Shares of Beer: % Total Volume 2017-2021 Table 30 LBN Brand Shares of Beer: % Total Volume 2018-2021 Table 31 Forecast Sales of Beer by Category: Total Volume 2021-2026 Table 32 Forecast Sales of Beer by Category: Total Value 2021-2026 Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026 Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026

WINE IN NEW ZEALAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

Rose is the standout performer within still wines Canned wine on the rise in New Zealand Champagne recovers from supply chain disruptions

PROSPECTS AND OPPORTUNITIES

Smaller harvests likely to increase wine prices Zero alcohol likely to drive wine innovation Border re-opening will support on-trade wine recovery

CATEGORY DATA

Table 35 Sales of Wine by Category: Total Volume 2016-2021 Table 36 Sales of Wine by Category: Total Value 2016-2021 Table 37 Sales of Wine by Category: % Total Volume Growth 2016-2021 Table 38 Sales of Wine by Category: % Total Value Growth 2016-2021 Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021 Table 40 Sales of Wine by Off-trade vs On-trade: Value 2016-2021 Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021 Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021 Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021 Table 44 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2016-2021 Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021 Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021 Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021 Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021 Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021 Table 50 GBO Company Shares of Champagne: % Total Volume 2017-2021 Table 51 NBO Company Shares of Champagne: % Total Volume 2017-2021 Table 52 LBN Brand Shares of Champagne: % Total Volume 2018-2021 Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021 Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021 Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021 Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021 Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021 Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021 Table 59 Forecast Sales of Wine by Category: Total Volume 2021-2026 Table 60 Forecast Sales of Wine by Category: Total Value 2021-2026 Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026 Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026

SPIRITS IN NEW ZEALAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

Small bounce back in spirits on-trade sales but pre-pandemic levels yet to be reached The rise of the home bartender Craft trends driving segmentation in gin as volume sales soar

PROSPECTS AND OPPORTUNITIES

Rum poised for growth as craft brands expand E-commerce expected to drive retail volume and value growth in forecast period Future opportunities for zero alcohol spirits

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology Summary 4 Benchmark Brands 2021

CATEGORY DATA

Table 63 Sales of Spirits by Category: Total Volume 2016-2021 Table 64 Sales of Spirits by Category: Total Value 2016-2021 Table 65 Sales of Spirits by Category: % Total Volume Growth 2016-2021 Table 66 Sales of Spirits by Category: % Total Value Growth 2016-2021 Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021 Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021 Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021 Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021 Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021 Table 72 Sales of White Rum by Price Platform: % Total Volume 2016-2021 Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021 Table 74 Sales of English Gin by Price Platform: % Total Volume 2016-2021 Table 75 Sales of Vodka by Price Platform: % Total Volume 2016-2021 Table 76 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021 Table 77 GBO Company Shares of Spirits: % Total Volume 2017-2021 Table 78 NBO Company Shares of Spirits: % Total Volume 2017-2021 Table 79 LBN Brand Shares of Spirits: % Total Volume 2018-2021 Table 80 Forecast Sales of Spirits by Category: Total Volume 2021-2026 Table 81 Forecast Sales of Spirits by Category: Total Value 2021-2026 Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026 Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026

CIDER/PERRY IN NEW ZEALAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 hangover for cider/perry Increasing competition being felt from competing spirit based RTDs Innovation pipelines remain strong in cider/perry

PROSPECTS AND OPPORTUNITIES

Border re-opening will have positive impact for on-trade recovery Off-trade volume sales expected to bounce back Strong shelf positioning key when it comes to cider/perry

CATEGORY DATA

Table 84 Sales of Cider/Perry: Total Volume 2016-2021 Table 85 Sales of Cider/Perry: Total Value 2016-2021 Table 86 Sales of Cider/Perry: % Total Volume Growth 2016-2021 Table 87 Sales of Cider/Perry: % Total Value Growth 2016-2021 Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021 Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021 Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021 Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021 Table 92 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021 Table 93 NBO Company Shares of Cider/Perry: % Total Volume 2017-2021 Table 94 LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021 Table 95 Forecast Sales of Cider/Perry: Total Volume 2021-2026 Table 96 Forecast Sales of Cider/Perry: Total Value 2021-2026 Table 97 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026 Table 98 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026

RTDS IN NEW ZEALAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

Category has evolved from sugar filled bottles to healthier cans Pal's at the forefront of RTD category Part Time Rangers acquired by Brown-Forman

PROSPECTS AND OPPORTUNITIES

Strong growth prospects but category is increasingly crowded Health and wellness preferences to drive growth in RTDs Mainstream spirits brands expected to focus on RTDs

CATEGORY DATA

Table 99 Sales of RTDs by Category: Total Volume 2016-2021 Table 100 Sales of RTDs by Category: Total Value 2016-2021 Table 101 Sales of RTDs by Category: % Total Volume Growth 2016-2021 Table 102 Sales of RTDs by Category: % Total Value Growth 2016-2021 Table 103 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021 Table 104 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021 Table 105 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021 Table 106 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021 Table 107 GBO Company Shares of RTDs: % Total Volume 2017-2021 Table 108 NBO Company Shares of RTDs: % Total Volume 2017-2021 Table 109 LBN Brand Shares of RTDs: % Total Volume 2018-2021 Table 110 Forecast Sales of RTDs by Category: Total Volume 2021-2026 Table 111 Forecast Sales of RTDs by Category: Total Value 2021-2026 Table 112 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026 Table 113 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026