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Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in the US.
Euromonitor's Consumer Lifestyles in the US report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Overview market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
Scope
Consumer landscape in the US 2022
Life priorities
"Time for myself" rated above spending time with family members
Millennials less focused than other generations on time for their favourite activities
Uniquely tailored products and services appeal to US consumers
Millennials more likely to seek out curated experiences that are tailored to their tastes
US consumers like to try new products/services but will research them first
Millennials most enthusiastic about trying new products and services
Home life
Connecting with friends and family online not as popular as global average
Millennials are the most active generation in participating in regular exercise
Baby boomers most likely to look for energy-efficient homes
Eating habits
Reheating/preparing a ready meal sees higher rates than the global average
Cost-conscious consumers look for low prices when selecting foods
Generation Z eating less meat and fish than other generations
American consumers enjoy evening snacks more at the weekend
45% of baby boomers tend to eat their meals at the same time each day
Working life
Job security is the most important work-related factor
Millennials more focused on achieving a good work-life balance
High salaries considered more important than other job features for younger generations
US respondents do not have as strong expectations of changes to their future working lives
Millennials driving the trend towards more flexibility and home-based working
Leisure habits
Regular socialising with friends online remains popular
American consumers continue to enjoy shopping as a leisure activity
Millennials are the most active leisure shoppers
Baby boomers taking fewer domestic and international trips than other generations
Americans are more interested in quality dining and shopping than the global average
Baby boomers are more interested in relaxation while on holiday than other generations
Health and Wellness
Men and women have high levels of participation in physical exercise
Over 20% walk or hike for exercise almost every day
Millennials cycle more regularly than other generations
Using meditation and sleep aids for stress reduction is higher than the global average
Millennials use most stress reduction tactics more than other generations
Sustainable living
Consumers have more faith in recyclable labels than sustainably produced
Millennials feel strongly about having a positive impact on the planet
Baby boomers out in front of other generations for their green behaviour
Baby boomers focus on repairing items instead of replacing them
Over a third of consumers will boycott brands that do not share their beliefs
Baby boomers are more likely to buy from brands that support their values
Shopping habits
Shopping malls losing ground as consumers focus on buying less, but higher quality
Buying fewer, but higher-quality products appeals most to baby boomers
Consumers are mostly influenced in their buying choices by friends and family
Generation Z rely more on independent consumer reviews to influence their buying choices
Consumers are motivated by the convenience of subscription services
Baby boomers captivated by the convenience of subscription services
Consumers are motivated to shop in-store for immediate purchase
Baby boomers more positive about the in-store shopping experience than other generations
Free shipping is the biggest motivation to shop online, next to best price
Baby boomers are highly influenced to buy online if shipping is free
Spending habits
Generation Z ahead on expectations to increase spending on health and wellness
Over a quarter of American consumers expect to cut back on overall spending
Technology
Over half of American consumers actively manage data sharing and privacy settings
Generation X feel more strongly that targeted ads invade their privacy
Ownership of in-home virtual assistants higher than the global average
Ownership of fitness wearables/health trackers on par with global counterparts
US consumers less active online than the global average
Nearly 50% of Generation Z take part in online video gaming at least weekly