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This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in Canada.
Euromonitor's Consumer Values and Behaviour in Canada report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Values market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
Scope
Canadians like to try new products and services
Engagement with brands most pronounced among Millennials
Younger generations are more eager to spend money to save time
Canadians' future expectations not that positive compared to global average
Less than one third of Canadians expect more face-to-face activities in the future
Gen Z have the most positive life expectations, but expect to work more
Canadians have low expectations of increasing community engagement
Strong awareness of the future impact of climate change on lifestyles
Baby Boomers have the strongest safety and environmental concerns
Canadians are less engaged in in-home activities compared to global counterparts
Energy efficiency a prime concern for Canadians
Outside space an ideal feature for home seekers
Home-cooked meals preferred by Canadians
Less barriers to cooking at home compared to global counterparts
Barriers to cooking more prevalent among younger generations
Consumers look for healthy ingredients and nutritional guidance
Gen X want better work-life balance
Although high wages are important, job security concerns are clear
High proportion of Canadians are looking for ways to simplify their lives
Prevalence of day trips decreases with age
Shopping is the most frequent leisure activity
All Canadian generations prefer cinema to concerts and theatre
Walking and hiking the most popular regular exercise
As team sports declined due COVID-19, more Millennials now opt for yoga than team sports
All generations use meditation over other activities to reduce stress
60% worried about climate change
Baby Boomers living a more sustainable lifestyle than younger cohorts
Consumers not as active in buying sustainably-produced items as global average
Gen X are most active in voicing their social and political opinions
Consumers' price-consciousness outweighs other considerations
Baby Boomers more focused on sourcing and buying locally-made items
Consumers are willing to buy second-hand items
Minimalist lifestyles more appealing with age
In-store shopping remains highly preferred
Older consumers purchase small electronics on computer more frequently than younger
Most Canadians expect their spending to stay the same over the next 12 months
Over one third of Gen Z expect to increase their spending on education
Intention to save money decreases with age
Canadians tend not to prefer online virtual experiences
Almost half of Millennials prefer to communicate online
Consumers have low rates of online interaction compared to global average
Younger generations more comfortable engaging with businesses on social media
Canadians have a high frequency of using mobile banking services
Millennials lead in services accessed on a mobile device