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Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Canada.
Euromonitor's Consumer Lifestyles in Canada report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Overview market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
Scope
Consumer landscape in Canada 2022
Life priorities
Canadians prioritise time for themselves more than their global counterparts
Gen Z is devoting time to their own activities and friends more than other generations
Canadians want to be distinct and want personally tailored products
Social perception of image plays a very important role among younger generations
While engagement with brands is moderate, consumers still like to try new brands
Millennials extensively research purchases and prefer branded goods
Home life
Working from home is relatively low compared to global average
Baby Boomers are less engaged in home-based activities more than other generations
Energy efficiency and outside space are prime concerns for Canadians
Eating habits
Home-cooked food is preferred to other food options by all generations
Canadians look at the price first when choosing their food products
Gen X the most affected by changing eating preferences
Dinner trumps other meals in Canada
Gen Z enjoy snacking in between meals and are least likely to eat at regular times
Working life
High salaries and job security are more important than working from home
Flexibility at work mostly centred on work-life balance
High salary remains the most important, but job security concerns are clear
Starting own company is less appealing for Canadians than the global average
Ability to work from home anticipated most by Millennials
Leisure habits
All generations are less engaged in online activities compared to global, except Gen Z
Canadians often choose shopping or a day trip for leisure
Shopping is the most popular leisure activity among all generations
Respondents who took international trips dropped the most among older generations
Canadians want a holiday close to home more than their global counterparts
Most of the generations favour relaxation as a key travel feature
Health and wellness
More than half of women take vitamins/supplements almost every day
Walking/hiking remains the most popular form of exercise
Team sports declined due to COVID-19; more Millennials now opt for yoga than team sports
Canadian consumers far less likely to visit a spa than global counterparts
Almost all generations prefer meditation to relieve stress
Sustainable living
60% of Canadian consumers are worried about climate change
Baby Boomers the most worried about climate change
Baby Boomers embrace sustainability more than younger cohorts
Repairing items and saving energy are key green activities among Canadians
Canadians share opinions on social/political issues on media more than in previous year
Gen X are most active in voicing their social and political opinions
Shopping habits
Consumers are buying less but of higher quality, often from local suppliers
Baby Boomers value locally-sourced products more than other generations
Independent reviews do not hold as much influence as friends and family
Labelling is highly influential for Baby Boomers, driven by health and sustainability concerns
Convenience of subscriptions appeals most to Canadian consumers
Millennials want to be able to try a variety of products
Ability to see/try and purchase immediately biggest in-store shopping motivation
Avoiding shipping costs most motivational for older generations
Online shoppers motivated by free convenience and good prices
Good price is the most important for Baby Boomers
Spending habits
Gen Z is leading in spending intentions, including experiences, technology and education
Most consumers expect their spending to stay the same, yet saving concerns are visible
Technology
Canadians are less likely to share data to receive personalised offers
Consumers from all cohorts are actively managing their online privacy
Gen Z consumers are the most likely to embrace smart appliances
Wearable tech ownership is not as high as the global average
Canadians are less engaged in weekly online activities compared to global counterparts
Almost half of Gen Z take part in online video gaming every week