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Consumer Electronics in Egypt

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Despite the COVID-19 pandemic, the second half of 2020 and the first half of 2021 saw the overall demand for consumer electronics to be stronger compared to previous years and this will likely continue throughout 2021 overall. Lockdown caused a temporary negative impact on consumer purchasing decisions in the first half of 2020, but consumers managed to adapt to the new realities quickly and redirect their demands accordingly. The increasing financial pressure on average households made them see...

Euromonitor International's Consumer Electronics in Egypt report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Electronics market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: CEEG

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

Consumer electronics in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for consumer electronics?

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2016-2021 Table 2 Sales of Consumer Electronics by Category: Value 2016-2021 Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2016-2021 Table 4 Sales of Consumer Electronics by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Consumer Electronics: % Volume 2017-2021 Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2018-2021 Table 7 Distribution of Consumer Electronics by Channel: % Volume 2016-2021 Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2021-2026 Table 9 Forecast Sales of Consumer Electronics by Category: Value 2021-2026 Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2021-2026 Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

COMPUTERS AND PERIPHERALS IN EGYPT

KEY DATA FINDINGS

2021 DEVELOPMENTS

Work and study from home measures continue to shape the consumers' demand for tablets Remote working and schooling continue to boost demand for laptops in 2021 Monitors continue to perform well whilst printers witness volume decline once again

PROSPECTS AND OPPORTUNITIES

Laptops continue to grow in popularity whilst tablets slow due to saturation Major players in the market are expected to localise the computer industry in Egypt. Push for digital society set to result in ongoing decline for peripherals

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2016-2021 Table 13 Sales of Computers and Peripherals by Category: Value 2016-2021 Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2016-2021 Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2016-2021 Table 16 Sales of Computers by Category: Business Volume 2016-2021 Table 17 Sales of Computers by Category: Business Value MSP 2016-2021 Table 18 Sales of Computers by Category: Busines Volume Growth 2016-2021 Table 19 Sales of Computers by Category: Business Value MSP Growth 2016-2021 Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2017-2021 Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2018-2021 Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2016-2021 Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2021-2026 Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2021-2026 Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2021-2026 Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2021-2026 Table 27 Forecast Sales of Computers by Category: Business Volume 2021-2026 Table 28 Forecast Sales of Computers by Category: Business Value MSP 2021-2026 Table 29 Forecast Sales of Computers by Category: Busines Volume Growth 2021-2026 Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2021-2026

IN-CAR ENTERTAINMENT IN EGYPT

KEY DATA FINDINGS

2021 DEVELOPMENTS

In-dash media players continue to benefit from consumers purchasing second-hand cars and upgrading them In-car navigation systems continue to decline in demand in 2021 due to smartphone usage Volume sales and unit prices of in-car speakers drop in 2021

PROSPECTS AND OPPORTUNITIES

Demand for in-car entertainment will continue to be supported by in-dash media players despite the financial repercussions of the COVID-19 pandemic E-commerce continues to gather pace over the forecast period In-car speakers and in-car navigation continue to witness volume decline in 2022 and beyond

CATEGORY DATA

Table 31 Sales of In-Car Entertainment by Category: Volume 2016-2021 Table 32 Sales of In-Car Entertainment by Category: Value 2016-2021 Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2016-2021 Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2016-2021 Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2017-2021 Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2018-2021 Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2016-2021 Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2021-2026 Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2021-2026 Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2021-2026 Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2021-2026

HOME AUDIO AND CINEMA IN EGYPT

KEY DATA FINDINGS

2021 DEVELOPMENTS

Consumers shift their expenditure of outdoor entertainment to indoor entertainment in 2021 Philips Electronics falls from first rank to third due to distribution issues Physical stores remain the core channel for sales of home and cinema despite the growing popularity of e-commerce

PROSPECTS AND OPPORTUNITIES

Home theatre and speaker systems continue growing whilst home audio and cinema declines overall Most product areas within home and audio cinema remain niche to a very specific consumer base

CATEGORY DATA

Table 42 Sales of Home Audio and Cinema by Category: Volume 2016-2021 Table 43 Sales of Home Audio and Cinema by Category: Value 2016-2021 Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2016-2021 Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2016-2021 Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2017-2021 Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2018-2021 Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2017-2021 Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2021-2026 Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2021-2026 Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2021-2026 Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2021-2026

HOME VIDEO IN EGYPT

KEY DATA FINDINGS

2021 DEVELOPMENTS

Internet-Smart LCD TVs are still enjoying growing volume sales even as lockdown comes to an end LG Electronics Egypt SAE overtakes Samsung Corp as the leading player in 2021 Specialist retailers and hypermarkets regain their volume sales in 2021 as lockdown comes to an end

PROSPECTS AND OPPORTUNITIES

New players within OLED TVs threaten the position of more leading players such as LG and Samsung Expected price declines of LCD TVs supports growing demand in 2022 and beyond Economising consumers reduce overall demand for home video, but LCD TVs will remain an exception.

CATEGORY DATA

Table 53 Sales of Home Video by Category: Volume 2016-2021 Table 54 Sales of Home Video by Category: Value 2016-2021 Table 55 Sales of Home Video by Category: % Volume Growth 2016-2021 Table 56 Sales of Home Video by Category: % Value Growth 2016-2021 Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2016-2021 Table 58 NBO Company Shares of Home Video: % Volume 2017-2021 Table 59 LBN Brand Shares of Home Video: % Volume 2018-2021 Table 60 Distribution of Home Video by Channel: % Volume 2016-2021 Table 61 Forecast Sales of Home Video by Category: Volume 2021-2026 Table 62 Forecast Sales of Home Video by Category: Value 2021-2026 Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2021-2026 Table 64 Forecast Sales of Home Video by Category: % Value Growth 2021-2026 Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2021-2026

IMAGING DEVICES IN EGYPT

KEY DATA FINDINGS

2021 DEVELOPMENTS

Volume sales for imaging devices are steadily declining as smartphones are replacing them except for photography enthusiasts and action camcorders E-commerce continues to gather pace as photography enthusiasts require less assistance from store-based retailers Canon Middle East FZ-LLC strengthens overall leadership as it targets a wider market segment and offers relatively lower-priced models

PROSPECTS AND OPPORTUNITIES

Digital cameras continues to see volume decline as consumers are satisfied with smartphones for photography Rate of decline to slow for digital camcorders and can even reverse if travelling and tourism activities regain their momentum.

CATEGORY DATA

Table 66 Sales of Imaging Devices by Category: Volume 2016-2021 Table 67 Sales of Imaging Devices by Category: Value 2016-2021 Table 68 Sales of Imaging Devices by Category: % Volume Growth 2016-2021 Table 69 Sales of Imaging Devices by Category: % Value Growth 2016-2021 Table 70 NBO Company Shares of Imaging Devices: % Volume 2017-2021 Table 71 LBN Brand Shares of Imaging Devices: % Volume 2018-2021 Table 72 Distribution of Imaging Devices by Channel: % Volume 2016-2021 Table 73 Forecast Sales of Imaging Devices by Category: Volume 2021-2026 Table 74 Forecast Sales of Imaging Devices by Category: Value 2021-2026 Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2021-2026 Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2021-2026

PORTABLE PLAYERS IN EGYPT

KEY DATA FINDINGS

2021 DEVELOPMENTS

Wireless speakers see slowed growth compared with 2020, but continue to drive the overall performance of portable players in 2021 E-commerce gains more shares as online reviews boost consumer confidence in the channel JBL leads wireless speakers due to its strong reputation of quality and durability

PROSPECTS AND OPPORTUNITIES

Wireless speakers set to continue to drive category forward, further expanding its consumer base Younger generations to return to using wireless speakers outside of the home depending on further lockdown measures Increasing use of smartphones in connection with wireless speakers to stream music likely to result in further declines for portable media players, while e-readers will remain negligible

CATEGORY DATA

Table 77 Sales of Portable Players by Category: Volume 2016-2021 Table 78 Sales of Portable Players by Category: Value 2016-2021 Table 79 Sales of Portable Players by Category: % Volume Growth 2016-2021 Table 80 Sales of Portable Players by Category: % Value Growth 2016-2021 Table 81 NBO Company Shares of Portable Players: % Volume 2017-2021 Table 82 LBN Brand Shares of Portable Players: % Volume 2017-2021 Table 83 Distribution of Portable Players by Channel: % Volume 2016-2021 Table 84 Forecast Sales of Portable Players by Category: Volume 2021-2026 Table 85 Forecast Sales of Portable Players by Category: Value 2021-2026 Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2021-2026 Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2021-2026

MOBILE PHONES IN EGYPT

KEY DATA FINDINGS

2021 DEVELOPMENTS

Smartphones rebounded in 2020 and will continue to perform well throughout 2021 Samsung Corp remains leading player while more affordable brands gain shares in 2021 E-commerce continues to gather pace in 2021 with more and more brands launching their own e-shops

PROSPECTS AND OPPORTUNITIES

More and more providers explore the option of 5G in 2022 and beyond Smartphone unit prices drop as players restructure their offerings Development fee applied to mobile phones in 2020 could result in further slowdown in demand for the year

CATEGORY DATA

Table 88 Sales of Mobile Phones by Category: Volume 2016-2021 Table 89 Sales of Mobile Phones by Category: Value 2016-2021 Table 90 Sales of Mobile Phones by Category: % Volume Growth 2016-2021 Table 91 Sales of Mobile Phones by Category: % Value Growth 2016-2021 Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2018-2021 Table 93 NBO Company Shares of Mobile Phones: % Volume 2017-2021 Table 94 LBN Brand Shares of Mobile Phones: % Volume 2018-2021 Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2021 Table 96 Forecast Sales of Mobile Phones by Category: Volume 2021-2026 Table 97 Forecast Sales of Mobile Phones by Category: Value 2021-2026 Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2021-2026 Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2021-2026 Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2021-2026

WEARABLE ELECTRONICS IN EGYPT

KEY DATA FINDINGS

2021 DEVELOPMENTS

The COVID-19 pandemic boosts the health and wellness trend which encourages demand for smart wearables with added "fitness" and "health" features Samsung Corp continues to lead smart wearables in 2021, followed by Xiaomi Corp Xiaomi Corp leads fitness bands, supported by its quality, availability and reputation Egypt

PROSPECTS AND OPPORTUNITIES

E-commerce continues as the dominant platform for wearable electronics Ongoing strong performance predicted for wearable electronics as consumers continue to focus on their health

CATEGORY DATA

Table 101 Sales of Wearable Electronics by Category: Volume 2016-2021 Table 102 Sales of Wearable Electronics by Category: Value 2016-2021 Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2016-2021 Table 104 Sales of Wearable Electronics by Category: % Value Growth 2016-2021 Table 105 NBO Company Shares of Wearable Electronics: % Volume 2017-2021 Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2018-2021 Table 107 Distribution of Wearable Electronics by Channel: % Volume 2016-2021 Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2021-2026 Table 109 Forecast Sales of Wearable Electronics by Category: Value 2021-2026 Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2021-2026 Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2021-2026

HEADPHONES IN EGYPT

KEY DATA FINDINGS

2021 DEVELOPMENTS

TWS earbuds sees the most dynamic growth in 2021 Wireless headbands are a slowly growing niche product in Egypt Wireless earphones continue to struggle competing against TWS earbuds

PROSPECTS AND OPPORTUNITIES

TWS earbuds to witness less average unit price, but with a lot of sales volume potential Wireless earphones continue to be replaced by TWS earbuds in 2022 and beyond E-commerce continues to gather pace over the forecast period

CATEGORY DATA

Table 112 Sales of Headphones by Category: Volume 2016-2021 Table 113 Sales of Headphones by Category: Value 2016-2021 Table 114 Sales of Headphones by Category: % Volume Growth 2016-2021 Table 115 Sales of Headphones by Category: % Value Growth 2016-2021 Table 116 NBO Company Shares of Headphones: % Volume 2017-2021 Table 117 LBN Brand Shares of Headphones: % Volume 2018-2021 Table 118 Distribution of Headphones by Channel: % Volume 2016-2021 Table 119 Forecast Sales of Headphones by Category: Volume 2021-2026 Table 120 Forecast Sales of Headphones by Category: Value 2021-2026 Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2021-2026 Table 122 Forecast Sales of Headphones by Category: % Value Growth 2021-2026