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Tobacco in Denmark

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The tobacco market in Denmark in 2021 was characterised by a migration to smokeless categories, including nicotine pouches, vapour products and heated tobacco, as well as declining smoking prevalence in Denmark due to price increases and health concerns. However, as the effects of the pandemic, including travel restrictions, persisted throughout much of 2021, cross-border trade and illicit trade remained restricted, favouring the domestic market in the year.

Euromonitor International's Tobacco in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tobacco market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Product Code: TBDK

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

Tobacco in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for tobacco?

OPERATING ENVIRONMENT

Legislation Legislative overview Summary 1 Legislation Summary at a Glance Minimum legal smoking age Smoking prevalence Tar levels Health warnings Plain packaging Advertising and sponsorship Point-of-sale display bans Smoking in public places Low ignition propensity (LIP) cigarette regulation Flavoured tobacco product ban Reduced harm Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2016-2021

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2016-2021 Table 3 Sales of Tobacco by Category: Value 2016-2021 Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021 Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021 Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026 Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026 Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026 Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

CIGARETTES IN DENMARK

KEY DATA FINDINGS

2021 DEVELOPMENTS

Retail volume of cigarettes continue to decline in 2021, amidst restricted cross-border and illicit trade Newly unveiled proposal for age ban on cigarettes in Denmark Circumvention of the menthol ban and ban on tobacco flavouring accessories

PROSPECTS AND OPPORTUNITIES

Steady decline expected to 2026 Introduction of plain packaging for cigarettes in 2022 to get fewer young people to start smoking Discounters and e-commerce to record share growth

TAXATION AND PRICING

Taxation rates Summary 3 Taxation and Duty Levies 2016-2021 Average cigarette pack price breakdown Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2016-2021 Table 11 Sales of Cigarettes by Category: Value 2016-2021 Table 12 Sales of Cigarettes: % Volume Growth 2016-2021 Table 13 Sales of Cigarettes by Category: % Value Growth 2016-2021 Table 14 Sales of Cigarettes by Blend: % Volume 2016-2021 Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021 Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021 Table 17 Sales of Cigarettes by Pack Size: % Volume 2016-2021 Table 18 Sales of Cigarettes by Price Band: % Volume 2016-2021 Table 19 NBO Company Shares of Cigarettes: % Volume 2017-2021 Table 20 LBN Brand Shares of Cigarettes: % Volume 2018-2021 Table 21 Sales of Cigarettes by Distribution Format: % Volume 2016-2021 Table 22 Illicit Trade Estimate of Cigarettes: Volume 2016-2021 Table 23 Forecast Sales of Cigarettes: Volume 2021-2026 Table 24 Forecast Sales of Cigarettes by Category: Value 2021-2026 Table 25 Forecast Sales of Cigarettes: % Volume Growth 2021-2026 Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026 Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026 Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026 Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026 Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026 Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026

CIGARS, CIGARILLOS AND SMOKING TOBACCO IN DENMARK

KEY DATA FINDINGS

2021 DEVELOPMENTS

Ongoing pandemic restrictions drive cigarillos, smoking tobacco and e-commerce in 2021 Menthol ban benefiting cigarillos Continued premiumisation in cigars

PROSPECTS AND OPPORTUNITIES

Decline ahead with resumption of cross-border trade and shift to smokeless alternatives Introduction of plain packaging for fine cut tobacco in 2022 E-commerce expected to take share

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021 Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021 Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021 Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021 Table 36 Sales of Cigars by Size: % Volume 2016-2021 Table 37 Sales of Cigarillos by Price Platform 2016-2021 Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021 Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021 Table 40 NBO Company Shares of Cigars: % Volume 2017-2021 Table 41 LBN Brand Shares of Cigars: % Volume 2018-2021 Table 42 NBO Company Shares of Cigarillos: % Volume 2017-2021 Table 43 LBN Brand Shares of Cigarillos: % Volume 2018-2021 Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2017-2021 Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2018-2021 Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2017-2021 Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2018-2021 Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2017-2021 Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2018-2021 Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021 Table 51 Distribution of Smoking Tobacco by Format: % Volume 2016-2021 Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026 Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026 Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026 Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN DENMARK

KEY DATA FINDINGS

2021 DEVELOPMENTS

Adoption of nicotine pouches accelerates in 2021 Heated tobacco continues to see a dynamic performance Further growth of e-vapour products and chewing tobacco

PROSPECTS AND OPPORTUNITIES

Dynamic growth of nicotine pouches and heated tobacco Introduction of plain packaging for vapour products and heated tobacco in 2022, nicotine pouches unaffected Introduction of ban on flavoured e-liquids in 2022 after 1-year transition period

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2016-2021

CATEGORY DATA

Table 57 Sales of Smokeless Tobacco by Category: Volume 2016-2021 Table 58 Sales of Smokeless Tobacco by Category: % Volume Growth 2016-2021 Table 59 Sales of Tobacco Heating Devices: Volume 2016-2021 Table 60 Sales of Tobacco Heating Devices: % Volume Growth 2016-2021 Table 61 Sales of Heated Tobacco: Volume 2016-2021 Table 62 Sales of Heated Tobacco: % Volume Growth 2016-2021 Table 63 Sales of Tobacco Free Oral Nicotine: Volume 2016-2021 Table 64 Sales of Tobacco Free Oral Nicotine by Category: Value 2016-2021 Table 65 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2020-2021 Table 66 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021 Table 67 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021 Table 68 NBO Company Shares of Smokeless Tobacco: % Volume 2017-2021 Table 69 LBN Brand Shares of Smokeless Tobacco: % Volume 2018-2021 Table 70 NBO Company Shares of Tobacco Heating Devices: % Volume 2017-2021 Table 71 LBN Brand Shares of Tobacco Heating Devices: % Volume 2018-2021 Table 72 NBO Company Shares of Heated Tobacco: % Volume 2017-2021 Table 73 LBN Brand Shares of Heated Tobacco: % Volume 2018-2021 Table 74 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2017-2021 Table 75 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2018-2021 Table 76 Distribution of Smokeless Tobacco by Format: % Volume 2016-2021 Table 77 Distribution of E-Vapour Products by Format: % Value 2016-2021 Table 78 Distribution of Tobacco Heating Devices by Format: % Volume 2016-2021 Table 79 Distribution of Heated Tobacco by Format: % Volume 2016-2021 Table 80 Forecast Sales of Smokeless Tobacco by Category: Volume 2021-2026 Table 81 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2021-2026 Table 82 Forecast Sales of Tobacco Heating Devices: Volume 2021-2026 Table 83 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2026 Table 84 Forecast Sales of Heated Tobacco: Volume 2021-2026 Table 85 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2026 Table 86 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2021-2026 Table 87 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2021-2026 Table 88 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2021-2026 Table 89 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026 Table 90 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026