No products
More info
This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in Germany.
Euromonitor's Consumer Values and Behaviour in Germany report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Values market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
Scope
New and innovative products and services appeal to German consumers
Millennials are especially interested in trying new products and services
Millennials way ahead when it comes to willingness to spend money to save time
Germans have more pessimistic outlook on future happiness than global average
Germans have low expectations that more of their activities will shift to in-person
Younger generations have a more positive outlook on their future, but will work more
Outlook on greater community engagement is low compared to global average
Higher share of Germans feel that the world will be a more dangerous place in the future
Generation Z feel they will be more engaged with their community in future
Higher percentage of home exercise among younger generations
Energy efficiency top feature for German households
Good access to public transport a top consideration
Germans enjoy home-cooked meals over ordering ready-made food
Low rates for barriers to cooking at home, but time is biggest constraint
Generation Z would prefer to do something other than cooking
Half of respondents look for healthy ingredients in food they eat
A job with flexible hours and close to home more sought-after than working from home
Generation Z look for high salaries over job security
Generation X have stricter boundaries but greater desire to simplify their lives
Over 60% of Germans regularly go on a day trip
Regular shopping trips and cinema visits popular leisure activities
Younger generations regularly go shopping as a leisure activity
Germans cycle more frequently than run or jog for exercise
Generation Z more team sports-orientated than other generations
Herbal remedies for stress reduction more popular in Germany
German consumers have most faith in recyclable labels
Reducing the use of plastics most prominent green behaviour
Use of sustainable packaging higher than global average
Consumers more likely to boycott brands that do not share their beliefs
Consumers more focused on discounts and bargains when shopping
Generation Z more attuned to the satisfaction of buying eco/ethical products
Cautious consumers driving second-hand and private label uptake
Generation Z most enthusiastic about the circular economy
Consumers not as comfortable purchasing products on their smartphones
Younger generations more likely to purchase using their smartphones
Pent-up demand for travel and holidays driving intentions to increase spending
Generation Z ahead of other generations with their intentions to increase spending...
…but expect to save more
Privacy and managing data sharing are key concerns for German consumers
Younger consumers more likely to share their data to receive offers
Tendency for buying, sharing or retweeting on social networks low compared to global
Generation Z much more active on social media than other generations
A third of German consumers use mobile banking services every week
Millennials use their mobiles more often to make in-store payments