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Tobacco in Vietnam

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In 2021, Vietnam saw periodic recurrent waves of COVID-19, which led to a nationwide lockdown from May until October. Under the impact of COVID-19, volume sales of illicit cigarettes witnessed a decline due to the closure of borders, as well as strict controls. As such, retail volume sales of cigarettes in the country grew as it became much more difficult for consumers to purchase illicit cigarettes during the lockdown. Value growth was sustained thanks to the fact that demand for mid-price and...

Euromonitor International's Tobacco in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tobacco market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Product Code: TBVN

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

Tobacco in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for tobacco?

OPERATING ENVIRONMENT

Legislation Legislative overview Summary 1 Legislation Summary at a Glance Smoking prevalence Health warnings Plain packaging Point-of-sale display bans Smoking in public places Flavoured tobacco product ban Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2016-2021

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2016-2021 Table 3 Sales of Tobacco by Category: Value 2016-2021 Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021 Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021 Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026 Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026 Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026 Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

CIGARETTES IN VIETNAM

KEY DATA FINDINGS

2021 DEVELOPMENTS

Closure of country's borders leads to a steep decline in illicit trade, boosting domestic sales of cigarettes instead Cigarettes continues to see premiumisation in spite of economic uncertainty Vinataba retains its dominance despite losing further share to its multinational rivals

PROSPECTS AND OPPORTUNITIES

Cigarettes set to return to growth alongside economic recovery Excise tax increase foreseen for cigarettes in the forecast period Rising health awareness expected to limit growth in cigarettes

TAXATION AND PRICING

Taxation rates Summary 3 Taxation and Duty Levies 2016-2021 Average cigarette pack price breakdown Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2016-2021 Table 11 Sales of Cigarettes by Category: Value 2016-2021 Table 12 Sales of Cigarettes: % Volume Growth 2016-2021 Table 13 Sales of Cigarettes by Category: % Value Growth 2016-2021 Table 14 Sales of Cigarettes by Blend: % Volume 2016-2021 Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021 Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021 Table 17 Sales of Cigarettes by Pack Size: % Volume 2016-2021 Table 18 Sales of Cigarettes by Price Band: % Volume 2016-2021 Table 19 NBO Company Shares of Cigarettes: % Volume 2017-2021 Table 20 LBN Brand Shares of Cigarettes: % Volume 2018-2021 Table 21 Sales of Cigarettes by Distribution Format: % Volume 2016-2021 Table 22 Illicit Trade Estimate of Cigarettes: Volume 2016-2021 Table 23 Forecast Sales of Cigarettes: Volume 2021-2026 Table 24 Forecast Sales of Cigarettes by Category: Value 2021-2026 Table 25 Forecast Sales of Cigarettes: % Volume Growth 2021-2026 Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026 Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026 Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026 Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026 Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026 Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026

CIGARS, CIGARILLOS AND SMOKING TOBACCO IN VIETNAM

KEY DATA FINDINGS

2021 DEVELOPMENTS

Affluent consumer base sustains growth in cigars Lack of strong competition and weak distribution a feature of cigars, cigarillos and smoking tobacco Economic pressures force low-income consumers to reassess their habit

PROSPECTS AND OPPORTUNITIES

Cigars set to continue developing thanks to investment from Vinataba Little interest in cigarillos Small but loyal consumer base expected to sustain growth in smoking tobacco

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021 Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021 Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021 Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021 Table 36 Sales of Cigars by Size: % Volume 2016-2021 Table 37 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021 Table 38 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021 Table 39 NBO Company Shares of Cigars: % Volume 2017-2021 Table 40 LBN Brand Shares of Cigars: % Volume 2018-2021 Table 41 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021 Table 42 Distribution of Smoking Tobacco by Format: % Volume 2016-2021 Table 43 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026 Table 44 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026 Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026 Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN VIETNAM

KEY DATA FINDINGS

2021 DEVELOPMENTS

Regulation on e-vapour products and heated tobacco yet to be signed into law The sale of e-vapour products and heated tobacco remains a grey area with Vinataba not yet distributing these products Smokeless tobacco continues to attract little interest

PROSPECTS AND OPPORTUNITIES

Vietnam's Ministry of Health expected to introduce a ban on e-cigarettes and shisha in the forecast period Young consumers expected to embrace e-vapour products and heated tobacco Tobacco free oral nicotine expected to maintain a negligible presence in Vietnam

CATEGORY DATA

Table 47 Forecast Sales of Tobacco Heating Devices: Volume 2021-2026 Table 48 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2026 Table 49 Forecast Sales of Heated Tobacco: Volume 2021-2026 Table 50 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2026 Table 51 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026 Table 52 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026