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Tobacco in North Macedonia

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Tobacco in North Macedonia showed an improved performance in total current value sales terms in 2021, with growth moderately surpassing that recorded in 2020. This was mainly due to unit price increases resulting from changes in excise duty rates, as the dominant category of cigarettes continued to see volume sales contract in line with the well-established trend of decline in smoking prevalence among the population. Rising health awareness is the main driver of this trend, though in recent year...

Euromonitor International's Tobacco in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tobacco market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Product Code: TBMD

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

Tobacco in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for tobacco?

OPERATING ENVIRONMENT

Legislation Legislative overview Summary 1 Legislation Summary at a Glance Minimum legal smoking age Smoking prevalence Tar levels Health warnings Plain packaging Advertising and sponsorship Point-of-sale display bans Smoking in public places Low ignition propensity (LIP) cigarette regulation Flavoured tobacco product ban Reduced harm Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2016-2021

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2016-2021 Table 3 Sales of Tobacco by Category: Value 2016-2021 Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021 Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021 Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026 Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026 Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026 Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

CIGARETTES IN NORTH MACEDONIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Retail volume sales continue to decline as smoking prevalence falls Excise duty hike causes unit prices for cigarettes to increase Illicit trade picks up as prices rise and pandemic mitigation measures are eased

PROSPECTS AND OPPORTUNITIES

Declining trend in retail volume sales of cigarettes set to persist Negative impact of tax hikes likely to be compounded by high inflation Illicit trade expected to increase in the short term

TAXATION AND PRICING

Taxation rates Table 10 Taxation and Duty Levies 2016-2021 Average cigarette pack price breakdown Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2016-2021 Table 12 Sales of Cigarettes by Category: Value 2016-2021 Table 13 Sales of Cigarettes: % Volume Growth 2016-2021 Table 14 Sales of Cigarettes by Category: % Value Growth 2016-2021 Table 15 Sales of Cigarettes by Blend: % Volume 2016-2021 Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021 Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021 Table 18 Sales of Cigarettes by Pack Size: % Volume 2016-2021 Table 19 Sales of Cigarettes by Price Band: % Volume 2016-2021 Table 20 NBO Company Shares of Cigarettes: % Volume 2017-2021 Table 21 LBN Brand Shares of Cigarettes: % Volume 2018-2021 Table 22 Sales of Cigarettes by Distribution Format: % Volume 2016-2021 Table 23 Illicit Trade Estimate of Cigarettes: Volume 2016-2021 Table 24 Forecast Sales of Cigarettes: Volume 2021-2026 Table 25 Forecast Sales of Cigarettes by Category: Value 2021-2026 Table 26 Forecast Sales of Cigarettes: % Volume Growth 2021-2026 Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026 Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026 Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026 Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026 Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026 Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026

CIGARS, CIGARILLOS AND SMOKING TOBACCO IN NORTH MACEDONIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Cigars shows improved performance while demand for cigarillos continues to decline Fine cut tobacco continues to attract smokers seeking a more economical alternative Price polarisation increasingly visible in smoking tobacco

PROSPECTS AND OPPORTUNITIES

Cigars and cigarillos set to benefit from growing interest among young adults Migration from cigarettes from smoking tobacco will continue Improvements in online distribution should help to lift overall demand

CATEGORY DATA

Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021 Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021 Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021 Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021 Table 37 Sales of Cigars by Size: % Volume 2016-2021 Table 38 Sales of Cigarillos by Price Platform 2016-2021 Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021 Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021 Table 41 NBO Company Shares of Cigars: % Volume 2017-2021 Table 42 LBN Brand Shares of Cigars: % Volume 2018-2021 Table 43 NBO Company Shares of Cigarillos: % Volume 2017-2021 Table 44 LBN Brand Shares of Cigarillos: % Volume 2018-2021 Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2017-2021 Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2018-2021 Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2017-2021 Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2018-2021 Table 49 NBO Company Shares of Fine Cut Tobacco: % Volume 2017-2021 Table 50 LBN Brand Shares of Fine Cut Tobacco: % Volume 2018-2021 Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021 Table 52 Distribution of Smoking Tobacco by Format: % Volume 2016-2021 Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026 Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026 Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026 Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN NORTH MACEDONIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sales of heated tobacco products grow rapidly from a low base E-vapour products continue to attract cigarette smokers seeking to quit Sale of smokeless tobacco products remains prohibited in North Macedonia

PROSPECTS AND OPPORTUNITIES

Migration from cigarettes to heated tobacco expected to gain momentum Vaping will remain significantly more popular than heated tobacco use E-commerce set to gain ground in e-vapour and heated tobacco products distribution

CATEGORY INDICATORS

Table 57 Number of Adult Vapers 2016-2021

CATEGORY DATA

Table 58 Sales of Tobacco Heating Devices: Volume 2016-2021 Table 59 Sales of Heated Tobacco: Volume 2016-2021 Table 60 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021 Table 61 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021 Table 62 Sales of E-Liquids by Nicotine Strength: % Value 2019-2021 Table 63 NBO Company Shares of E-Vapour Products: % Value 2017-2021 Table 64 LBN Brand Shares of E-Vapour Products: % Value 2018-2021 Table 65 NBO Company Shares of Tobacco Heating Devices: % Volume 2017-2021 Table 66 LBN Brand Shares of Tobacco Heating Devices: % Volume 2018-2021 Table 67 NBO Company Shares of Heated Tobacco: % Volume 2017-2021 Table 68 LBN Brand Shares of Heated Tobacco: % Volume 2018-2021 Table 69 Distribution of E-Vapour Products by Format: % Value 2016-2021 Table 70 Distribution of Tobacco Heating Devices by Format: % Volume 2016-2021 Table 71 Distribution of Heated Tobacco by Format: % Volume 2016-2021 Table 72 Forecast Sales of Tobacco Heating Devices: Volume 2021-2026 Table 73 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2026 Table 74 Forecast Sales of Heated Tobacco: Volume 2021-2026 Table 75 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2026 Table 76 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026 Table 77 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026