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Home and Garden in China

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After a gloomy year hampered by the pandemic, home and garden in China recovered with dynamic current value growth in 2021. Part of home improvement and decoration demands impeded in 2020 were released in 2021. The reopening of bricks-and-mortar stores, increased consumer confidence in the economy and incomes, as well as growing awareness of the "home as a shelter" all contributed to Chinese consumers' investment in home and garden products.

Euromonitor International's Home and Garden in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2026 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Home and Garden market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Product Code: HOMECN

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

Home and garden in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2016-2021 Table 2 Sales of Home and Garden by Category: % Value Growth 2016-2021 Table 3 NBO Company Shares of Home and Garden: % Value 2017-2021 Table 4 LBN Brand Shares of Home and Garden: % Value 2018-2021 Table 5 Distribution of Home and Garden by Format: % Value 2016-2021 Table 6 Distribution of Home and Garden by Format and Category: % Value 2021 Table 7 Forecast Sales of Home and Garden by Category: Value 2021-2026 Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

GARDENING IN CHINA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Robust growth for gardening as consumers' fondness for nature persists Demand for vegetable and fruit seeds in the spotlight but outlook remains unclear

PROSPECTS AND OPPORTUNITIES

Growing awareness of gardening to drive dynamic forecast growth Understanding young consumers' interest and demands key to innovation

CATEGORY DATA

Table 9 Sales of Gardening by Category: Value 2016-2021 Table 10 Sales of Gardening by Category: % Value Growth 2016-2021 Table 11 NBO Company Shares of Gardening: % Value 2017-2021 Table 12 LBN Brand Shares of Gardening: % Value 2018-2021 Table 13 Distribution of Gardening by Format: % Value 2016-2021 Table 14 Forecast Sales of Gardening by Category: Value 2021-2026 Table 15 Forecast Sales of Gardening by Category: % Value Growth 2021-2026

HOME FURNISHINGS IN CHINA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Robust recovery for home furnishings in 2021 The rise of smart mattresses Guangzhou Shangpin Home Collection Co Ltd further spearheads digitalisation, collaborating with leading e-commerce retailer JD.com

PROSPECTS AND OPPORTUNITIES

Positive outlook fuelled by consumers' aspirations to improve their homes Smart features, comfort, and innovation offer future opportunities for home furnishings Holistic furnishings and improvement solutions paramount

CATEGORY DATA

Table 16 Sales of Home Furnishings by Category: Value 2016-2021 Table 17 Sales of Home Furnishings by Category: % Value Growth 2016-2021 Table 18 NBO Company Shares of Home Furnishings: % Value 2017-2021 Table 19 LBN Brand Shares of Home Furnishings: % Value 2018-2021 Table 20 LBN Brand Shares of Light Sources: % Value 2018-2021 Table 21 Distribution of Home Furnishings by Format: % Value 2016-2021 Table 22 Forecast Sales of Home Furnishings by Category: Value 2021-2026 Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2021-2026

HOME IMPROVEMENT IN CHINA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Notable resurgence due to recovering offline sales and renovation activities Antibacterial positioning remains relevant in new product launches Holistic solutions become leading manufacturers' key strategy

PROSPECTS AND OPPORTUNITIES

Safety and eco-friendliness as important purchase drivers Bricks-and-mortar stores to remain crucial to sales while evolving to become experiential hubs

CATEGORY DATA

Table 24 Sales of Home Improvement by Category: Value 2016-2021 Table 25 Sales of Home Improvement by Category: % Value Growth 2016-2021 Table 26 NBO Company Shares of Home Improvement: % Value 2017-2021 Table 27 LBN Brand Shares of Home Improvement: % Value 2018-2021 Table 28 Distribution of Home Improvement by Format: % Value 2016-2021 Table 29 Forecast Sales of Home Improvement by Category: Value 2021-2026 Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2021-2026

HOMEWARES IN CHINA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Moderate growth for homewares due to fewer home activities and high penetration level Highly fragmented landscape but leader Zhejiang Supor regains lost share Sales grow via e-commerce but decline through store-based retailing

PROSPECTS AND OPPORTUNITIES

Awareness of hygiene likely to further influence new product development and offer further potential for homewares Diversification in product development as a result of increasingly varied needs Co-branding to have further positive impact on sales growth

CATEGORY DATA

Table 31 Sales of Homewares by Category: Value 2016-2021 Table 32 Sales of Homewares by Category: % Value Growth 2016-2021 Table 33 Sales of Homewares by Material: % Value 2016-2021 Table 34 NBO Company Shares of Homewares: % Value 2017-2021 Table 35 LBN Brand Shares of Homewares: % Value 2018-2021 Table 36 Distribution of Homewares by Format: % Value 2016-2021 Table 37 Forecast Sales of Homewares by Category: Value 2021-2026 Table 38 Forecast Sales of Homewares by Category: % Value Growth 2021-2026