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Tobacco in Pakistan

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As the effect of COVID-19 on the industry remained very limited and did not restrict the distribution of tobacco in Pakistan, sales of tobacco grew overall in 2021. With smoking prevalence remaining stable in the country, prices increased as the government continued to raise taxes in an attempt to curb demand. However, consumers of cigarettes shifted to cheaper brands as well as continuing to seek illicit offerings. Illicit trade, although reduced somewhat in 2021, remained significant as more a...

Euromonitor International's Tobacco in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tobacco market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Product Code: TBPK

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

Tobacco in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for tobacco?

OPERATING ENVIRONMENT

Legislation Legislative overview Summary 1 Legislation Summary at a Glance Minimum legal smoking age Smoking prevalence Tar levels Health warnings Plain packaging Advertising and sponsorship Point-of-sale display bans Smoking in public places Flavoured tobacco product ban Reduced harm Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2016-2021

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2016-2021 Table 3 Sales of Tobacco by Category: Value 2016-2021 Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021 Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021 Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026 Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026 Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026 Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

CIGARETTES IN PAKISTAN

KEY DATA FINDINGS

2021 DEVELOPMENTS

Consumers shift towards cheaper brands of cigarettes as tax increases lead to price rises Philip Morris (Pakistan) launches Parliament at the lowest possible price point Price hike in cigarettes is mainly due to taxes

PROSPECTS AND OPPORTUNITIES

Regulations anticipated to tackle illicit volume Increase expected in the female smoking population High tar yield expected to remain popular due to lack of legislation

TAXATION AND PRICING

Taxation rates Summary 3 Taxation and Duty Levies 2016-2021 Average cigarette pack price breakdown Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2016-2021 Table 11 Sales of Cigarettes by Category: Value 2016-2021 Table 12 Sales of Cigarettes: % Volume Growth 2016-2021 Table 13 Sales of Cigarettes by Category: % Value Growth 2016-2021 Table 14 Sales of Cigarettes by Blend: % Volume 2016-2021 Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021 Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021 Table 17 Sales of Cigarettes by Pack Size: % Volume 2016-2021 Table 18 Sales of Cigarettes by Price Band: % Volume 2016-2021 Table 19 NBO Company Shares of Cigarettes: % Volume 2017-2021 Table 20 LBN Brand Shares of Cigarettes: % Volume 2018-2021 Table 21 Sales of Cigarettes by Distribution Format: % Volume 2016-2021 Table 22 Illicit Trade Estimate of Cigarettes: Volume 2016-2021 Table 23 Forecast Sales of Cigarettes: Volume 2021-2026 Table 24 Forecast Sales of Cigarettes by Category: Value 2021-2026 Table 25 Forecast Sales of Cigarettes: % Volume Growth 2021-2026 Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026 Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026 Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026 Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026 Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026 Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026

CIGARS, CIGARILLOS AND SMOKING TOBACCO IN PAKISTAN

KEY DATA FINDINGS

2021 DEVELOPMENTS

Cigars considered a luxury product by both affluent consumers and an aspiring middle-income group Distribution remains the same in 2021 with tobacco specialists being the main retailers for cigars Imperial Tobacco remains the dominant player in cigars with Phillies affordable to a wider consumer base

PROSPECTS AND OPPORTUNITIES

Aspirations of the growing middle class promise further growth for cigars Increase in prices due to taxation is expected to continue Illicit trade continues to be insignificant in cigars

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021 Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021 Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021 Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021 Table 36 Sales of Cigars by Size: % Volume 2016-2021 Table 37 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021 Table 38 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021 Table 39 NBO Company Shares of Cigars: % Volume 2017-2021 Table 40 LBN Brand Shares of Cigars: % Volume 2018-2021 Table 41 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021 Table 42 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026 Table 43 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026 Table 44 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026 Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN PAKISTAN

KEY DATA FINDINGS

2021 DEVELOPMENTS

E-vapour products rise in prevalence as consumers move to more modern smoking systems Youth and teenagers in particular are attracted to vaping Unconsolidated market of e-vapour products continues to show signs of leadership

PROSPECTS AND OPPORTUNITIES

Further value growth expected with widening availability and the perception that these products are less harmful Possible introduction of legislation against vapour products may dampen growth E-commerce is likely to continue growing in the forecast period

CATEGORY INDICATORS

Table 46 Number of Adult Vapers 2016-2021

CATEGORY DATA

Table 47 Sales of Smokeless Tobacco by Category: Volume 2016-2021 Table 48 Sales of Smokeless Tobacco by Category: % Volume Growth 2016-2021 Table 49 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021 Table 50 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021 Table 51 Sales of E-Liquids by Nicotine Strength: % Value 2019-2021 Table 52 NBO Company Shares of Smokeless Tobacco: % Volume 2017-2021 Table 53 LBN Brand Shares of Smokeless Tobacco: % Volume 2018-2021 Table 54 NBO Company Shares of E-Vapour Products: % Value 2017-2021 Table 55 LBN Brand Shares of E-Vapour Products: % Value 2018-2021 Table 56 Distribution of Smokeless Tobacco by Format: % Volume 2016-2021 Table 57 Distribution of E-Vapour Products by Format: % Value 2016-2021 Table 58 Forecast Sales of Smokeless Tobacco by Category: Volume 2021-2026 Table 59 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2021-2026 Table 60 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026 Table 61 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026