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Availability date: 12/05/2024
In 2021, alcoholic drinks continues to be impacted by the COVID-19 pandemic, however the recovery has begun and off-trade consumption has slowly started to shift back to the on-trade. Likewise, the country is under political unrest due to the coup in 2020, which is naturally impacting all industries. However, strong recent investment in local beer brewing by global players Heineken and Carlsberg is a sign of the category's strong potential. However, many local people are teetotal, including many...
Euromonitor International's Alcoholic Drinks in Myanmar report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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