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Alcoholic Drinks in Kazakhstan

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In 2021, the alcoholic drinks market in Kazakhstan saw growth after a year of stagnation. While the COVID-19 crisis negatively influenced many categories, it provided a boost for some. Generally, the alcoholic drinks market continued its process of transformation, with consumers showing interest in such niche categories as flavoured vodka, non-alcoholic beer, flavoured beer and cider, though the latter remained a negligible category. On-trade sales experienced a partial rebound in 2021. Followin...

Euromonitor International's Alcoholic Drinks in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Alcoholic Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Product Code: ADKK

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

Alcoholic drinks in 2021: The big picture 2021 key trends Competitive landscape Retailing developments On-trade vs off-trade split What next for alcoholic drinks?

MARKET BACKGROUND

Legislation Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021

OPERATING ENVIRONMENT

Contraband/parallel trade Duty free Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021

MARKET DATA

Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021 Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021 Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021 Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021 Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021 Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021 Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021 Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020 Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026 Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026 Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026 Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

BEER IN KAZAKHSTAN

KEY DATA FINDINGS

2021 DEVELOPMENTS

Good year for beer Niche categories on the rise Over 30% of beer is sold through DIOT channel

PROSPECTS AND OPPORTUNITIES

Demand for beer will continue to grow Economic situation may jeopardise growth in 2022 Demand for beer novelties set to rise

CATEGORY BACKGROUND

Lager price band methodology Summary 3 Lager by Price Band 2021 Table 17 Number of Breweries 2016-2021

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2016-2021 Table 19 Sales of Beer by Category: Total Value 2016-2021 Table 20 Sales of Beer by Category: % Total Volume Growth 2016-2021 Table 21 Sales of Beer by Category: % Total Value Growth 2016-2021 Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021 Table 23 Sales of Beer by Off-trade vs On-trade: Value 2016-2021 Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021 Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021 Table 26 GBO Company Shares of Beer: % Total Volume 2017-2021 Table 27 NBO Company Shares of Beer: % Total Volume 2017-2021 Table 28 LBN Brand Shares of Beer: % Total Volume 2018-2021 Table 29 Forecast Sales of Beer by Category: Total Volume 2021-2026 Table 30 Forecast Sales of Beer by Category: Total Value 2021-2026 Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026 Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026

WINE IN KAZAKHSTAN

KEY DATA FINDINGS

2021 DEVELOPMENTS

Demand for quality wine is growing Sparkling wine purchasing occasions expanding Local company retains its leading position

PROSPECTS AND OPPORTUNITIES

Wine will continue to gain popularity Sparkling wine is one to watch Imported wines on the rise

CATEGORY DATA

Table 63 Sales of Wine by Category: Total Volume 2016-2021 Table 64 Sales of Wine by Category: Total Value 2016-2021 Table 65 Sales of Wine by Category: % Total Volume Growth 2016-2021 Table 66 Sales of Wine by Category: % Total Value Growth 2016-2021 Table 67 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021 Table 68 Sales of Wine by Off-trade vs On-trade: Value 2016-2021 Table 69 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021 Table 70 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021 Table 71 Forecast Sales of Wine by Category: Total Volume 2021-2026 Table 72 Forecast Sales of Wine by Category: Total Value 2021-2026 Table 73 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026 Table 74 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026

SPIRITS IN KAZAKHSTAN

KEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 crisis does not hamper spirits sales A significant proportion of spirits sales are still in the shadows Traditional stores maintain leading position, but niche channels gain in importance

PROSPECTS AND OPPORTUNITIES

Mass protests in Kazakhstan likely to influence the whole economy Young adults will drive demand for more sophisticated alcoholic drinks The increased excise duty on brandy might help to "clean out" the category

CATEGORY DATA

Table 33 Sales of Spirits by Category: Total Volume 2016-2021 Table 34 Sales of Spirits by Category: Total Value 2016-2021 Table 35 Sales of Spirits by Category: % Total Volume Growth 2016-2021 Table 36 Sales of Spirits by Category: % Total Value Growth 2016-2021 Table 37 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021 Table 38 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021 Table 39 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021 Table 40 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021 Table 41 GBO Company Shares of Spirits: % Total Volume 2017-2021 Table 42 NBO Company Shares of Spirits: % Total Volume 2017-2021 Table 43 LBN Brand Shares of Spirits: % Total Volume 2018-2021 Table 44 Forecast Sales of Spirits by Category: Total Volume 2021-2026 Table 45 Forecast Sales of Spirits by Category: Total Value 2021-2026 Table 46 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026 Table 47 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026

CIDER/PERRY IN KAZAKHSTAN

2021 DEVELOPMENTS

RTDS IN KAZAKHSTAN

KEY DATA FINDINGS

2021 DEVELOPMENTS

RTDs shows stable growth in 2021 The presence of international brands is growing RTDs faces strong competition

PROSPECTS AND OPPORTUNITIES

RTD sales expected to show moderate growth Foreign trend to watch Healthier ingredients and fresh tastes offer a way to go

CATEGORY DATA

Table 48 Sales of RTDs by Category: Total Volume 2016-2021 Table 49 Sales of RTDs by Category: Total Value 2016-2021 Table 50 Sales of RTDs by Category: % Total Volume Growth 2016-2021 Table 51 Sales of RTDs by Category: % Total Value Growth 2016-2021 Table 52 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021 Table 53 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021 Table 54 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021 Table 55 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021 Table 56 GBO Company Shares of RTDs: % Total Volume 2017-2021 Table 57 NBO Company Shares of RTDs: % Total Volume 2017-2021 Table 58 LBN Brand Shares of RTDs: % Total Volume 2018-2021 Table 59 Forecast Sales of RTDs by Category: Total Volume 2021-2026 Table 60 Forecast Sales of RTDs by Category: Total Value 2021-2026 Table 61 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026 Table 62 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026