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Alcoholic Drinks in Cameroon

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Total retail volume sales of alcoholic drinks continued to decline during 2021 - albeit at a more modest rate than in the previous year. An unstable economic environment amid multiple domestic security crises was the main driver of this, rather than COVID-19. While pandemic restrictions remained in place during much of 2021, there was little enforcement, and they were widely flouted. On-trade volume sales of alcoholic drinks showed signs of stabilising in 2021 but were still down around a third...

Euromonitor International's Alcoholic Drinks in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Alcoholic Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Product Code: ADOO

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

Alcoholic drinks in 2021: The big picture 2021 key trends Competitive landscape Retailing developments On-trade vs off-trade split What next for alcoholic drinks?

MARKET BACKGROUND

Legislation Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021

OPERATING ENVIRONMENT

Contraband/parallel trade Duty free Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021

MARKET DATA

Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021 Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021 Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021 Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021 Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021 Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021 Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021 Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020 Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026 Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026 Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026 Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

BEER IN CAMEROON

KEY DATA FINDINGS

2021 DEVELOPMENTS

Off-trade sales continue to decline COVID-19 restrictions remain in place but are widely flouted Brasaf launches beer in one litre PET bottles - a first for Cameroon

PROSPECTS AND OPPORTUNITIES

Demand will shift further towards the on-trade Craft beer has potential but faces formidable challenges Supermarkets blur the line between off-trade and on-trade

CATEGORY BACKGROUND

Lager price brand methodology Summary 3 Lager by Price Band 2021

CATEGORY DATA

Table 17 Sales of Beer by Category: Total Volume 2016-2021 Table 18 Sales of Beer by Category: Total Value 2016-2021 Table 19 Sales of Beer by Category: % Total Volume Growth 2016-2021 Table 20 Sales of Beer by Category: % Total Value Growth 2016-2021 Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021 Table 22 Sales of Beer by Off-trade vs On-trade: Value 2016-2021 Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021 Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021 Table 25 GBO Company Shares of Beer: % Total Volume 2017-2021 Table 26 NBO Company Shares of Beer: % Total Volume 2017-2021 Table 27 LBN Brand Shares of Beer: % Total Volume 2018-2021 Table 28 Forecast Sales of Beer by Category: Total Volume 2021-2026 Table 29 Forecast Sales of Beer by Category: Total Value 2021-2026 Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026 Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026

WINE IN CAMEROON

KEY DATA FINDINGS

2021 DEVELOPMENTS

High pricing limits demand Emerging player BVS SA poses a stern challenge to incumbent SOFAVINC Specialist on-trade venues proliferate

PROSPECTS AND OPPORTUNITIES

Supermarkets will grow in importance as a distribution channel The product offer will widen Easing of pandemic restrictions and revival in tourism will boost on-trade demand

CATEGORY DATA

Table 32 Sales of Wine by Category: Total Volume 2016-2021 Table 33 Sales of Wine by Category: Total Value 2016-2021 Table 34 Sales of Wine by Category: % Total Volume Growth 2016-2021 Table 35 Sales of Wine by Category: % Total Value Growth 2016-2021 Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021 Table 37 Sales of Wine by Off-trade vs On-trade: Value 2016-2021 Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021 Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021 Table 40 Forecast Sales of Wine by Category: Total Volume 2021-2026 Table 41 Forecast Sales of Wine by Category: Total Value 2021-2026 Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026 Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026

SPIRITS IN CAMEROON

KEY DATA FINDINGS

2021 DEVELOPMENTS

Strong recovery in off-trade demand, but premium brands struggle Competitive pricing helps Fermencam SA narrow the gap to leader Diageo Local brands struggle to gain a foothold

PROSPECTS AND OPPORTUNITIES

Snack bars will help to drive on-trade recovery Take hike could lead to increase in contraband Supermarkets will become a more prominent distribution channel

CATEGORY DATA

Table 44 Sales of Spirits by Category: Total Volume 2016-2021 Table 45 Sales of Spirits by Category: Total Value 2016-2021 Table 46 Sales of Spirits by Category: % Total Volume Growth 2016-2021 Table 47 Sales of Spirits by Category: % Total Value Growth 2016-2021 Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021 Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021 Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021 Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021 Table 52 GBO Company Shares of Spirits: % Total Volume 2017-2021 Table 53 NBO Company Shares of Spirits: % Total Volume 2017-2021 Table 54 LBN Brand Shares of Spirits: % Total Volume 2018-2021 Table 55 Forecast Sales of Spirits by Category: Total Volume 2021-2026 Table 56 Forecast Sales of Spirits by Category: Total Value 2021-2026 Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026 Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026

CIDER/PERRY IN CAMEROON

2021 DEVELOPMENTS

RTDS IN CAMEROON

KEY DATA FINDINGS

2021 DEVELOPMENTS

Pandemic-driven off-trade boom turns to bust Guinness Cameroon rapidly narrowing the gap to Brasseries du Cameroun Orijin's lower ABV finds favour with some

PROSPECTS AND OPPORTUNITIES

Economically priced new product launches could widen demand Domestic players could launch their own RTDs Rising consumer awareness will spur growth

CATEGORY DATA

Table 59 Sales of RTDs by Category: Total Volume 2016-2021 Table 60 Sales of RTDs by Category: Total Value 2016-2021 Table 61 Sales of RTDs by Category: % Total Volume Growth 2016-2021 Table 62 Sales of RTDs by Category: % Total Value Growth 2016-2021 Table 63 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021 Table 64 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021 Table 65 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021 Table 66 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021 Table 67 GBO Company Shares of RTDs: % Total Volume 2017-2021 Table 68 NBO Company Shares of RTDs: % Total Volume 2017-2021 Table 69 LBN Brand Shares of RTDs: % Total Volume 2018-2021 Table 70 Forecast Sales of RTDs by Category: Total Volume 2021-2026 Table 71 Forecast Sales of RTDs by Category: Total Value 2021-2026 Table 72 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026 Table 73 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026