Product Code: SNKY
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2017-2022
Table 2 Sales of Snacks by Category: Value 2017-2022
Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Snacks: % Value 2018-2022
Table 6 LBN Brand Shares of Snacks: % Value 2019-2022
Table 7 Distribution of Snacks by Format: % Value 2017-2022
Table 8 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 9 Forecast Sales of Snacks by Category: Value 2022-2027
Table 10 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health tax pushes up unit pricing
Younger consumers drive growth
Most older consumers do not have a sweet tooth
PROSPECTS AND OPPORTUNITIES
Chocolate confectionery will remain unaffordable to many low-income consumers
Health-conscious middle-income consumers will drive strong growth in demand for dark chocolate
Companies venturing into new product developments to attract more consumers
CATEGORY DATA
Table 12 Sales of Chocolate Confectionery by Category: Volume 2017-2022
Table 13 Sales of Chocolate Confectionery by Category: Value 2017-2022
Table 14 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
Table 15 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
Table 16 Sales of Chocolate Tablets by Type: % Value 2017-2022
Table 17 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022
Table 18 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022
Table 19 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
Table 20 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
Table 21 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
Table 22 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027
GUM IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers turn to functional gum
Kenafric launches activated charcoal chewing gum
PK brand leads the market as Big Gum gains traction among 'Khat' chewers
PROSPECTS AND OPPORTUNITIES
Increased health consciousness among parents will weigh on demand for bubble gum
Deepening health and wellness trend will boost demand for sugar-free chewing gum
Growing demand for khat is set to push category growth
CATEGORY DATA
Table 24 Sales of Gum by Category: Volume 2017-2022
Table 25 Sales of Gum by Category: Value 2017-2022
Table 26 Sales of Gum by Category: % Volume Growth 2017-2022
Table 27 Sales of Gum by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Gum: % Value 2018-2022
Table 29 LBN Brand Shares of Gum: % Value 2019-2022
Table 30 Distribution of Gum by Format: % Value 2017-2022
Table 31 Forecast Sales of Gum by Category: Volume 2022-2027
Table 32 Forecast Sales of Gum by Category: Value 2022-2027
Table 33 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Gum by Category: % Value Growth 2022-2027
SUGAR CONFECTIONERY IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Changing consumer lifestyles continue to limit category sales
The competitive landscape is gradually consolidating
International brands struggle to compete on price
PROSPECTS AND OPPORTUNITIES
More local consumers will seek to reduce their sugar consumption
New product developments will continue to drive the market growth
Retail modernisation will provide a growth opportunity for international brands
CATEGORY DATA
Table 35 Sales of Sugar Confectionery by Category: Volume 2017-2022
Table 36 Sales of Sugar Confectionery by Category: Value 2017-2022
Table 37 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
Table 38 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
Table 39 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
Table 40 NBO Company Shares of Sugar Confectionery: % Value 2018-2022
Table 41 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022
Table 42 Distribution of Sugar Confectionery by Format: % Value 2017-2022
Table 43 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
Table 44 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
Table 45 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
Table 46 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Reduced-sugar and sugar-free sweet biscuits increasingly in demand
Affordability and wide distribution underpin Manji Foods' leadership
Fruit snacks and snack bars are emerging categories
PROSPECTS AND OPPORTUNITIES
Cookies will replace plain biscuits as Kenyans' biscuit of choice
E-commerce will grow in importance
Organic sweet biscuits will proliferate, but affordability will limit demand
CATEGORY DATA
Table 47 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
Table 52 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
Table 53 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
Table 54 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
Table 55 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
Table 56 Distribution of Sweet Biscuits by Format: % Value 2017-2022
Table 57 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
Table 58 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
Table 59 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
Table 60 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
ICE CREAM IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Widening distribution drives strong growth in retail volume sales of impulse ice cream
Competitive pricing helps leader Glacier Products reinforce its leadership
Amid mounting inflationary pressure, promotional offers remain a key marketing tool
PROSPECTS AND OPPORTUNITIES
Widening distribution and increased affordability will drive robust demand growth
Foodservice expansions will expand product range and consumer base
Proliferation of supermarkets will make ice cream even more accessible
CATEGORY DATA
Table 61 Sales of Ice Cream by Category: Volume 2017-2022
Table 62 Sales of Ice Cream by Category: Value 2017-2022
Table 63 Sales of Ice Cream by Category: % Volume Growth 2017-2022
Table 64 Sales of Ice Cream by Category: % Value Growth 2017-2022
Table 65 NBO Company Shares of Ice Cream: % Value 2018-2022
Table 66 LBN Brand Shares of Ice Cream: % Value 2019-2022
Table 67 Distribution of Ice Cream by Format: % Value 2017-2022
Table 68 Forecast Sales of Ice Cream by Category: Volume 2022-2027
Table 69 Forecast Sales of Ice Cream by Category: Value 2022-2027
Table 70 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
Table 71 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027
SAVOURY SNACKS IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Potato chips remain the main growth driver
Cost advantage keeps local players in pole position
Tropical Heat remains the top economy brand while Pringles appeals to the middle classes
PROSPECTS AND OPPORTUNITIES
Potato chips will continue to outperform savoury biscuits
E-commerce will grow in importance
Health and wellness trend will result in some product reformulation
CATEGORY DATA
Summary 2 Other Savoury Snacks by Product Type: 2022
Table 72 Sales of Savoury Snacks by Category: Volume 2017-2022
Table 73 Sales of Savoury Snacks by Category: Value 2017-2022
Table 74 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
Table 75 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
Table 76 NBO Company Shares of Savoury Snacks: % Value 2018-2022
Table 77 LBN Brand Shares of Savoury Snacks: % Value 2019-2022
Table 78 Distribution of Savoury Snacks by Format: % Value 2017-2022
Table 79 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
Table 80 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
Table 81 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
Table 82 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027
