Product Code: SNPK
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Snacks in 2022: The big picture
Key trends in 2022
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2017-2022
Table 2 Sales of Snacks by Category: Value 2017-2022
Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Snacks: % Value 2018-2022
Table 6 LBN Brand Shares of Snacks: % Value 2019-2022
Table 7 Distribution of Snacks by Format: % Value 2017-2022
Table 8 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 9 Forecast Sales of Snacks by Category: Value 2022-2027
Table 10 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for chocolate confectionery continues to grow but challenges remain
Clean eating trend, and demand for bite-sized chocolate confectionery for guilt-free indulgence
Mondelez retains dominance with Cadbury but plans to discontinue Moro
PROSPECTS AND OPPORTUNITIES
Further shift towards premium brands in line with increasing disposable incomes
Sustainability to the fore, supporting value growth
E-commerce to remain small distribution channel for chocolate confectionery due to logistics challenges
CATEGORY DATA
Table 12 Sales of Chocolate Confectionery by Category: Volume 2017-2022
Table 13 Sales of Chocolate Confectionery by Category: Value 2017-2022
Table 14 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
Table 15 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
Table 16 Sales of Chocolate Tablets by Type: % Value 2017-2022
Table 17 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022
Table 18 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022
Table 19 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
Table 20 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
Table 21 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
Table 22 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027
GUM IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Recovery of bubble gum sales drives overall category
Rise of sugar-free chewing gum
Hilal Confectionery retains dominance of gum in Pakistan
PROSPECTS AND OPPORTUNITIES
Potential for gum with natural ingredients to address health and wellness trends
Introduction of new flavours to add excitement to category
Focus on social media to engage with core younger audience
CATEGORY DATA
Table 24 Sales of Gum by Category: Volume 2017-2022
Table 25 Sales of Gum by Category: Value 2017-2022
Table 26 Sales of Gum by Category: % Volume Growth 2017-2022
Table 27 Sales of Gum by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Gum: % Value 2018-2022
Table 29 LBN Brand Shares of Gum: % Value 2019-2022
Table 30 Distribution of Gum by Format: % Value 2017-2022
Table 31 Forecast Sales of Gum by Category: Volume 2022-2027
Table 32 Forecast Sales of Gum by Category: Value 2022-2027
Table 33 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Gum by Category: % Value Growth 2022-2027
SUGAR CONFECTIONERY IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sugar confectionery remains popular and affordable treat for children
Boiled sweets remains popular format
Lower prices influence purchase
PROSPECTS AND OPPORTUNITIES
Sugar-free mints gaining in popularity
Players look to new and innovative products to retain consumers' attention
Small local grocers to retain dominance in terms of distribution
CATEGORY DATA
Table 35 Sales of Sugar Confectionery by Category: Volume 2017-2022
Table 36 Sales of Sugar Confectionery by Category: Value 2017-2022
Table 37 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
Table 38 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
Table 39 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
Table 40 NBO Company Shares of Sugar Confectionery: % Value 2018-2022
Table 41 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022
Table 42 Distribution of Sugar Confectionery by Format: % Value 2017-2022
Table 43 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
Table 44 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
Table 45 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
Table 46 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Plain biscuit consumption at teatime
English Biscuits retains overall category leadership with popular Peek Freans brand
Sales of fruit snacks and snack bars remain negligible despite rising health trends
PROSPECTS AND OPPORTUNITIES
Strong demand for sweet biscuits over forecast period, as nation's favourite snack
Rising sales through e-commerce but small local grocers dominate
CATEGORY DATA
Table 47 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
Table 52 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
Table 53 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
Table 54 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
Table 55 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
Table 56 Distribution of Sweet Biscuits by Format: % Value 2017-2022
Table 57 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
Table 58 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
Table 59 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
Table 60 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
ICE CREAM IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Accessibility of packaged ice cream
Ice cream parlours provide competition to packaged ice cream
Unilever retains dominance of ice cream in Pakistan
PROSPECTS AND OPPORTUNITIES
Urbanisation shifting consumer preferences towards artisanal ice cream parlours
Cold storage and distribution conditions make home delivery a challenge
Distribution landscape set to shift as consumers begin to move towards modern retailing
CATEGORY DATA
Table 61 Sales of Ice Cream by Category: Volume 2017-2022
Table 62 Sales of Ice Cream by Category: Value 2017-2022
Table 63 Sales of Ice Cream by Category: % Volume Growth 2017-2022
Table 64 Sales of Ice Cream by Category: % Value Growth 2017-2022
Table 65 NBO Company Shares of Ice Cream: % Value 2018-2022
Table 66 LBN Brand Shares of Ice Cream: % Value 2019-2022
Table 67 Distribution of Ice Cream by Format: % Value 2017-2022
Table 68 Forecast Sales of Ice Cream by Category: Volume 2022-2027
Table 69 Forecast Sales of Ice Cream by Category: Value 2022-2027
Table 70 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
Table 71 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027
SAVOURY SNACKS IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Savoury snacks records dynamic growth in line with greater mobility
Rise of value-sized packaging for sharing and offer of more attractive prices
PepsiCo retains dominance of savoury snacks
PROSPECTS AND OPPORTUNITIES
Savoury snacks set to record continuous growth
Digital marketing to appeal to younger audience
E-commerce gaining in popularity as alternative distribution channel
CATEGORY DATA
Table 72 Sales of Savoury Snacks by Category: Volume 2017-2022
Table 73 Sales of Savoury Snacks by Category: Value 2017-2022
Table 74 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
Table 75 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
Table 76 NBO Company Shares of Savoury Snacks: % Value 2018-2022
Table 77 LBN Brand Shares of Savoury Snacks: % Value 2019-2022
Table 78 Distribution of Savoury Snacks by Format: % Value 2017-2022
Table 79 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
Table 80 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
Table 81 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
Table 82 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027
