Product Code: SNTW
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2017-2022
Table 2 Sales of Snacks by Category: Value 2017-2022
Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Snacks: % Value 2018-2022
Table 6 LBN Brand Shares of Snacks: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Snacks by Format: % Value 2017-2022
Table 9 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 10 Forecast Sales of Snacks by Category: Value 2022-2027
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
CHART 1 Snacks Value Sales Growth Scenarios: 2020-2027
CHART 2 Snacks Impact of Drivers on Value Sales: 2020-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Boxed assortments leads growth with shifting demand patterns
Ferrero maintains lead and focuses on segmentation
Premiumisation propelled by greater sophistication in consumer tastes
PROSPECTS AND OPPORTUNITIES
Functionality signals development direction
Bean-to-bar trend to gain ground
Box assortments to gain share as premiumisation supports sales
CATEGORY DATA
Table 13 Sales of Chocolate Confectionery by Category: Volume 2017-2022
Table 14 Sales of Chocolate Confectionery by Category: Value 2017-2022
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
Table 17 Sales of Chocolate Tablets by Type: % Value 2017-2022
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027
GUM IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Gum sees new growth limited by virus-related conventions
Wrigley maintains lead with new flavour launches and targeted campaigns
Gamers' gum goes viral
PROSPECTS AND OPPORTUNITIES
Growth in gum to see persist decline
Though future growth is limited, players remain likely to seek to broaden appeal of gum products
Fresh, fruity flavours to target young, female consumers
CATEGORY DATA
Table 25 Sales of Gum by Category: Volume 2017-2022
Table 26 Sales of Gum by Category: Value 2017-2022
Table 27 Sales of Gum by Category: % Volume Growth 2017-2022
Table 28 Sales of Gum by Category: % Value Growth 2017-2022
Table 29 Sales of Gum by Flavour: Rankings 2017-2022
Table 30 NBO Company Shares of Gum: % Value 2018-2022
Table 31 LBN Brand Shares of Gum: % Value 2019-2022
Table 32 Distribution of Gum by Format: % Value 2017-2022
Table 33 Forecast Sales of Gum by Category: Volume 2022-2027
Table 34 Forecast Sales of Gum by Category: Value 2022-2027
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
Table 36 Forecast Sales of Gum by Category: % Value Growth 2022-2027
SUGAR CONFECTIONERY IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Mints and medicated confectionery see partial recovery from pandemic-inspired declines
Morinaga continues to lead with adult-focused strategy, while Mor introduces new health-positioned product
Pastilles, gummies, jellies and chews weakens while e-commerce sees greater segmentation
PROSPECTS AND OPPORTUNITIES
Toffees, caramels and nougat to see further development and expansion
Competition to intensify as sugar confectionery attracts new brands
Health trends to push functionality-focused innovation with producers targeting specific consumer segments
CATEGORY DATA
Summary 2 Other Sugar Confectionery by Product Type: 2022
Table 37 Sales of Sugar Confectionery by Category: Volume 2017-2022
Table 38 Sales of Sugar Confectionery by Category: Value 2017-2022
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
Table 42 NBO Company Shares of Sugar Confectionery: % Value 2018-2022
Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022
Table 44 Distribution of Sugar Confectionery by Format: % Value 2017-2022
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Evolving demand results in rises and falls
Protein/energy bars welcomes local players but sees slowed growth due to virus trends
Premiumisation trend benefits dried fruit especially
PROSPECTS AND OPPORTUNITIES
Cereal bars to build image as healthy snacks instead of meal replacements
Dried fruit to see continued innovation and new snacking occasions
Polarised landscape will cater to price-sensitive consumers and demand for premium products
CATEGORY DATA
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
Table 55 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
Table 57 NBO Company Shares of Snack Bars: % Value 2018-2022
Table 58 LBN Brand Shares of Snack Bars: % Value 2019-2022
Table 59 NBO Company Shares of Fruit Snacks: % Value 2018-2022
Table 60 LBN Brand Shares of Fruit Snacks: % Value 2019-2022
Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
Table 62 Distribution of Sweet Biscuits by Format: % Value 2017-2022
Table 63 Distribution of Snack Bars by Format: % Value 2017-2022
Table 64 Distribution of Fruit Snacks by Format: % Value 2017-2022
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
ICE CREAM IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Influencers boost sales as supermarkets gain ground and IKEA lures new consumers
Namchow Chemical stays ahead, followed closely by Haagen-Dazs
Co-branding strategies continue to generate new products
PROSPECTS AND OPPORTUNITIES
Co-branding collaborations will gather pace as players fight for greater visibility
Modern channels will remain preferred while e-commerce continues to grow with brand investment
Self-indulgent trend to further push dessert-like ice cream products
CATEGORY DATA
Table 69 Sales of Ice Cream by Category: Volume 2017-2022
Table 70 Sales of Ice Cream by Category: Value 2017-2022
Table 71 Sales of Ice Cream by Category: % Volume Growth 2017-2022
Table 72 Sales of Ice Cream by Category: % Value Growth 2017-2022
Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2017-2022
Table 74 Sales of Impulse Ice Cream by Format: % Value 2017-2022
Table 75 NBO Company Shares of Ice Cream: % Value 2018-2022
Table 76 LBN Brand Shares of Ice Cream: % Value 2019-2022
Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2018-2022
Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2019-2022
Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2018-2022
Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2019-2022
Table 81 Distribution of Ice Cream by Format: % Value 2017-2022
Table 82 Forecast Sales of Ice Cream by Category: Volume 2022-2027
Table 83 Forecast Sales of Ice Cream by Category: Value 2022-2027
Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027
SAVOURY SNACKS IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Healthy variants lead growth as consumers seek balanced nutrition
PepsiCo Foods leads overall while meat and seafood snacks see partial recovery
Convenience stores provides new and fertile ground for growth in salty snacks
PROSPECTS AND OPPORTUNITIES
Health trends to drive growth in several areas of savoury snacks
Rice takes centre stage as base ingredient
Strong competition to drive investment in innovation focused on capturing younger consumers
CATEGORY DATA
Summary 3 Other Savoury Snacks by Product Type: 2022
Table 86 Sales of Savoury Snacks by Category: Volume 2017-2022
Table 87 Sales of Savoury Snacks by Category: Value 2017-2022
Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
Table 89 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
Table 90 NBO Company Shares of Savoury Snacks: % Value 2018-2022
Table 91 LBN Brand Shares of Savoury Snacks: % Value 2019-2022
Table 92 Distribution of Savoury Snacks by Format: % Value 2017-2022
Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
Table 94 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027
