Product Code: SNMO
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
CHART 1 Snacks Value Sales Growth Scenarios: 2020-2027
CHART 2 Snacks Impact of Drivers on Value Sales: 2020-2027
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2017-2022
Table 2 Sales of Snacks by Category: Value 2017-2022
Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Snacks: % Value 2018-2022
Table 6 LBN Brand Shares of Snacks: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Snacks by Format: % Value 2017-2022
Table 9 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 10 Forecast Sales of Snacks by Category: Value 2022-2027
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increased value and volume growth in 2022
Leader faces intensifying competition
Chocolate with toys registers highest current value growth
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Potential headwinds could dampen volume sales
Players continually adapt to the changing needs of consumers
CATEGORY DATA
Summary 2 Other Chocolate Confectionery by Product Type: 2022
Table 13 Sales of Chocolate Confectionery by Category: Volume 2017-2022
Table 14 Sales of Chocolate Confectionery by Category: Value 2017-2022
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
Table 17 Sales of Chocolate Tablets by Type: % Value 2017-2022
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027
GUM IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increased value and volume growth in 2022
Mondelez Maroc benefits from strong marketing activity
Bubble gum benefits from recovery of impulse purchases
PROSPECTS AND OPPORTUNITIES
Potential headwinds could dampen volume sales
Manufacturer activity key to growth
Health and wellness trend to exert a growing influence
CATEGORY DATA
Table 25 Sales of Gum by Category: Volume 2017-2022
Table 26 Sales of Gum by Category: Value 2017-2022
Table 27 Sales of Gum by Category: % Volume Growth 2017-2022
Table 28 Sales of Gum by Category: % Value Growth 2017-2022
Table 29 Sales of Gum by Flavour: Rankings 2017-2022
Table 30 NBO Company Shares of Gum: % Value 2018-2022
Table 31 LBN Brand Shares of Gum: % Value 2019-2022
Table 32 Distribution of Gum by Format: % Value 2017-2022
Table 33 Forecast Sales of Gum by Category: Volume 2022-2027
Table 34 Forecast Sales of Gum by Category: Value 2022-2027
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
Table 36 Forecast Sales of Gum by Category: % Value Growth 2022-2027
SUGAR CONFECTIONERY IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increased value and volume sales in 2022
Local players Pastor and Michoc continue to lead in fragmented landscape
Custom of giving sweets instead of change supports volume sales
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Competitive pricing drives value sales over forecast period
Growing health consciousness influences sugar confectionery
CATEGORY DATA
Summary 3 Other Sugar Confectionery by Product Type: 2022
Table 37 Sales of Sugar Confectionery by Category: Volume 2017-2022
Table 38 Sales of Sugar Confectionery by Category: Value 2017-2022
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
Table 42 NBO Company Shares of Sugar Confectionery: % Value 2018-2022
Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022
Table 44 Distribution of Sugar Confectionery by Format: % Value 2017-2022
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Competitive pricing continues to drive value sales
Mondelez Maroc reinforces strong position
Snack bars register highest current value growth
PROSPECTS AND OPPORTUNITIES
Rosey outlook over forecast period
On-the-go consumption generates demand
Healthier options gain value share
CATEGORY DATA
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
Table 55 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
Table 57 NBO Company Shares of Snack Bars: % Value 2018-2022
Table 58 LBN Brand Shares of Snack Bars: % Value 2019-2022
Table 59 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
Table 60 Distribution of Sweet Biscuits by Format: % Value 2017-2022
Table 61 Distribution of Snack Bars by Format: % Value 2017-2022
Table 62 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
Table 63 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
Table 64 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
ICE CREAM IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Healthy value and volume growth in 2022
Mobigen retains lead
Artisanal ice cream holds significant value share
PROSPECTS AND OPPORTUNITIES
Players will try to reduce seasonality of demand over the forecast period
Development of modern grocery retailing to support growth
Consumers switch to economy brands due to inflation
CATEGORY DATA
Table 66 Sales of Ice Cream by Category: Volume 2017-2022
Table 67 Sales of Ice Cream by Category: Value 2017-2022
Table 68 Sales of Ice Cream by Category: % Volume Growth 2017-2022
Table 69 Sales of Ice Cream by Category: % Value Growth 2017-2022
Table 70 Sales of Ice Cream by Leading Flavours: Rankings 2017-2022
Table 71 Sales of Impulse Ice Cream by Format: % Value 2017-2022
Table 72 NBO Company Shares of Ice Cream: % Value 2018-2022
Table 73 LBN Brand Shares of Ice Cream: % Value 2019-2022
Table 74 NBO Company Shares of Impulse Ice Cream: % Value 2018-2022
Table 75 LBN Brand Shares of Impulse Ice Cream: % Value 2019-2022
Table 76 NBO Company Shares of Take-home Ice Cream: % Value 2018-2022
Table 77 LBN Brand Shares of Take-home Ice Cream: % Value 2019-2022
Table 78 Distribution of Ice Cream by Format: % Value 2017-2022
Table 79 Forecast Sales of Ice Cream by Category: Volume 2022-2027
Table 80 Forecast Sales of Ice Cream by Category: Value 2022-2027
Table 81 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
Table 82 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027
SAVOURY SNACKS IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increased value growth in 2022
Consolidation in savoury snacks
Pretzels registers highest current value growth
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Rise in health consciousness creating opportunities
Private label development to support growth
CATEGORY DATA
Summary 4 Other Savoury Snacks by Product Type: 2022
Table 83 Sales of Savoury Snacks by Category: Volume 2017-2022
Table 84 Sales of Savoury Snacks by Category: Value 2017-2022
Table 85 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
Table 86 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
Table 87 NBO Company Shares of Savoury Snacks: % Value 2018-2022
Table 88 LBN Brand Shares of Savoury Snacks: % Value 2019-2022
Table 89 Distribution of Savoury Snacks by Format: % Value 2017-2022
Table 90 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
Table 91 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
Table 92 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
Table 93 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027
