Product Code: CESE
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Consumer electronics in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2016-2021
Table 2 Sales of Consumer Electronics by Category: Value 2016-2021
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2017-2021
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2018-2021
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2016-2021
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2021-2026
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2021-2026
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2021-2026
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN SWEDEN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Shift to at-home working and studying continues to support demand in 2021
Gaming and schools drive growth niches like high-spec computers and chromebooks
Growth for monitors and printers as consumers seek an office away from the office
PROSPECTS AND OPPORTUNITIES
Hybrid work models likely to sustain demand for home office products
Smartphones and chromebooks threaten use of tablets as entertainment and learning devices
Component shortages and taxation set to exert upward pressure on unit prices
CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2016-2021
Table 13 Sales of Computers and Peripherals by Category: Value 2016-2021
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2016-2021
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2016-2021
Table 16 Sales of Computers by Category: Business Volume 2016-2021
Table 17 Sales of Computers by Category: Business Value MSP 2016-2021
Table 18 Sales of Computers by Category: Busines Volume Growth 2016-2021
Table 19 Sales of Computers by Category: Business Value MSP Growth 2016-2021
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2017-2021
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2018-2021
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2016-2021
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2021-2026
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2021-2026
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2021-2026
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2021-2026
Table 27 Forecast Sales of Computers by Category: Business Volume 2021-2026
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2021-2026
Table 29 Forecast Sales of Computers by Category: Busines Volume Growth 2021-2026
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2021-2026
IN-CAR ENTERTAINMENT IN SWEDEN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Substitution remains a major decline driver in in-car entertainment
Spike in new car registrations fails to boost in-car entertainment as new vehicles typically feature advanced devices
Fast decline in in-car navigation hinders leading player's overall sales and share in 2021
PROSPECTS AND OPPORTUNITIES
Long-term substitution trend set to further damage in-car entertainment's performance
Advanced built-in features in modern cars hinder interest in in-car navigation and in-dash media players
Shift to used cars for environmental and cost reasons offer growth opportunities
CATEGORY DATA
Table 31 Sales of In-Car Entertainment by Category: Volume 2016-2021
Table 32 Sales of In-Car Entertainment by Category: Value 2016-2021
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2016-2021
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2016-2021
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2017-2021
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2018-2021
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2016-2021
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2021-2026
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2021-2026
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2021-2026
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2021-2026
HOME AUDIO AND CINEMA IN SWEDEN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Spike in TV volume sales boosts soundbars
Wireless speakers represent a major threat to home audio and cinema
Technology advancements set to make digital media player docks obsolete
PROSPECTS AND OPPORTUNITIES
Return to normality is expected to reduce time in the home and weaken interest in home audio and cinema
Ongoing substitution with wireless speakers hampers growth potential
Soundbars set to continue to offer respite in a declining category
CATEGORY DATA
Table 42 Sales of Home Audio and Cinema by Category: Volume 2016-2021
Table 43 Sales of Home Audio and Cinema by Category: Value 2016-2021
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2016-2021
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2016-2021
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2017-2021
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2018-2021
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2017-2021
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2021-2026
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2021-2026
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2021-2026
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2021-2026
HOME VIDEO IN SWEDEN
KEY DATA FINDINGS
2021 DEVELOPMENTS
More home-centred lifestyles continue to boost sales of televisions in 2021
Bigger and better are the watchwords in TVs
Niche or specific product development offers growth opportunities
PROSPECTS AND OPPORTUNITIES
Overall TV volume sales set to fall as consumers return to pre-pandemic norms
Substitution and modern technology developments may lead to obsolescence for video players
Sports watching expected to drive peaks in the demand for televisions
CATEGORY DATA
Table 53 Sales of Home Video by Category: Volume 2016-2021
Table 54 Sales of Home Video by Category: Value 2016-2021
Table 55 Sales of Home Video by Category: % Volume Growth 2016-2021
Table 56 Sales of Home Video by Category: % Value Growth 2016-2021
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2016-2021
Table 58 NBO Company Shares of Home Video: % Volume 2017-2021
Table 59 LBN Brand Shares of Home Video: % Volume 2018-2021
Table 60 Distribution of Home Video by Channel: % Volume 2016-2021
Table 61 Forecast Sales of Home Video by Category: Volume 2021-2026
Table 62 Forecast Sales of Home Video by Category: Value 2021-2026
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2021-2026
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2021-2026
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2021-2026
IMAGING DEVICES IN SWEDEN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Ongoing substitution with smartphones hits demand for imaging devices
Lingering mobility restrictions and economic concerns hamper call for imaging devices
Imaging devices fast becoming the preserve of professional or advanced users
PROSPECTS AND OPPORTUNITIES
Rising prices and substitutes expected to dampen demand in the forecast period
Innovation in smartphones set to further shrink the audience for digital cameras
Growth opportunities due to the easing of pandemic restrictions set to be offset by the commonality and quality of smartphones
CATEGORY DATA
Table 66 Sales of Imaging Devices by Category: Volume 2016-2021
Table 67 Sales of Imaging Devices by Category: Value 2016-2021
Table 68 Sales of Imaging Devices by Category: % Volume Growth 2016-2021
Table 69 Sales of Imaging Devices by Category: % Value Growth 2016-2021
Table 70 NBO Company Shares of Imaging Devices: % Volume 2017-2021
Table 71 LBN Brand Shares of Imaging Devices: % Volume 2018-2021
Table 72 Distribution of Imaging Devices by Channel: % Volume 2016-2021
Table 73 Forecast Sales of Imaging Devices by Category: Volume 2021-2026
Table 74 Forecast Sales of Imaging Devices by Category: Value 2021-2026
Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2021-2026
Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2021-2026
PORTABLE PLAYERS IN SWEDEN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Wireless speakers sees volume sales dip as home-centred lifestyles reduce the allure of portable attributes
E-readers continues to suffer from substitution trends
Portable media players lose out due to mobility restrictions and the growing challenge from substitutes
PROSPECTS AND OPPORTUNITIES
Digital substitutes, minimalism and price-sensitivity set to depress growth potential in portable players
Digital alternatives send portable media players on the road to obsolescence and weaken the demand for e-readers
Wireless speakers set for slowdown as the novelty wears off and maturity sets in
CATEGORY DATA
Table 77 Sales of Portable Players by Category: Volume 2016-2021
Table 78 Sales of Portable Players by Category: Value 2016-2021
Table 79 Sales of Portable Players by Category: % Volume Growth 2016-2021
Table 80 Sales of Portable Players by Category: % Value Growth 2016-2021
Table 81 NBO Company Shares of Portable Players: % Volume 2017-2021
Table 82 LBN Brand Shares of Portable Players: % Volume 2017-2021
Table 83 Distribution of Portable Players by Channel: % Volume 2016-2021
Table 84 Forecast Sales of Portable Players by Category: Volume 2021-2026
Table 85 Forecast Sales of Portable Players by Category: Value 2021-2026
Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2021-2026
Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2021-2026
MOBILE PHONES IN SWEDEN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retail volume sales of smartphones stagnate as replacement cycles lengthen
Feature phones continues to decline as even older consumers shift to smartphones
Security and humanitarian concerns dampen interest in Huawei
PROSPECTS AND OPPORTUNITIES
Shrinking audience expected to see sharp declines in retail volume sales of feature phones
Saturation, higher prices and low innovation undermine growth potential in smartphones
Price and sustainability factors provide space for second-hand sales in Sweden
CATEGORY DATA
Table 88 Sales of Mobile Phones by Category: Volume 2016-2021
Table 89 Sales of Mobile Phones by Category: Value 2016-2021
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2016-2021
Table 91 Sales of Mobile Phones by Category: % Value Growth 2016-2021
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2018-2021
Table 93 NBO Company Shares of Mobile Phones: % Volume 2017-2021
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2018-2021
Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2021
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2021-2026
Table 97 Forecast Sales of Mobile Phones by Category: Value 2021-2026
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2021-2026
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2021-2026
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2021-2026
WEARABLE ELECTRONICS IN SWEDEN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic experience heightens interest in activity wearables for children
Broader use creates growth opportunities for smart wearables and activity watches
Focus on design shapes new product development
PROSPECTS AND OPPORTUNITIES
Wearable electronics set to benefit from more holistic approach to wellbeing among Swedish consumers
Functionality and adaptability to individual needs is expected to favour smart wearables
Fitness and design trends offer daily-use opportunities for wearable electronics
CATEGORY DATA
Table 101 Sales of Wearable Electronics by Category: Volume 2016-2021
Table 102 Sales of Wearable Electronics by Category: Value 2016-2021
Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2016-2021
Table 104 Sales of Wearable Electronics by Category: % Value Growth 2016-2021
Table 105 NBO Company Shares of Wearable Electronics: % Volume 2017-2021
Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2018-2021
Table 107 Distribution of Wearable Electronics by Channel: % Volume 2016-2021
Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2021-2026
Table 109 Forecast Sales of Wearable Electronics by Category: Value 2021-2026
Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2021-2026
Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2021-2026
HEADPHONES IN SWEDEN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lifestyle changes play a key role in consumer purchasing decisions
Fashion accessory trend encourages purchase of more than one set of headphones
Convenience and product improvements underpin volumes sales shift to TWS earbuds
PROSPECTS AND OPPORTUNITIES
Maturity and declining wireless categories expected to slow overall growth in the forecast period
More accessible unit prices, convenience and technically advanced models underpin the ongoing shift to TWS earbuds
The anticipated entry of new players and price competition set to intensify the competitive landscape
CATEGORY DATA
Table 112 Sales of Headphones by Category: Volume 2016-2021
Table 113 Sales of Headphones by Category: Value 2016-2021
Table 114 Sales of Headphones by Category: % Volume Growth 2016-2021
Table 115 Sales of Headphones by Category: % Value Growth 2016-2021
Table 116 NBO Company Shares of Headphones: % Volume 2017-2021
Table 117 LBN Brand Shares of Headphones: % Volume 2018-2021
Table 118 Distribution of Headphones by Channel: % Volume 2016-2021
Table 119 Forecast Sales of Headphones by Category: Volume 2021-2026
Table 120 Forecast Sales of Headphones by Category: Value 2021-2026
Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2021-2026
Table 122 Forecast Sales of Headphones by Category: % Value Growth 2021-2026
