Product Code: CENO
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Consumer electronics in 2021: The big picture
2021 key trends
Huawei falters but Xiaomi is on the up
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2016-2021
Table 2 Sales of Consumer Electronics by Category: Value 2016-2021
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2017-2021
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2018-2021
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2016-2021
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2021-2026
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2021-2026
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2021-2026
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retail volume and value sales slump after a surge in demand during the initial stages of the pandemic
Tablets continues to suffer from reduced mobility in 2021, but Chromebooks remain popular thanks to their affordability
Apple AB retains its lead in 2021, but Lenovo Technology BV catches up
PROSPECTS AND OPPORTUNITIES
Growth rates are set to falter over the forecast period as demand stabilises, but the work from home trend will continue to offer scope for growth
Gaming will remain popular in Norway even as the pandemic recedes
Laptops will continue to represent the biggest threat to desktops in the coming years
CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2016-2021
Table 13 Sales of Computers and Peripherals by Category: Value 2016-2021
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2016-2021
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2016-2021
Table 16 Sales of Computers by Category: Business Volume 2016-2021
Table 17 Sales of Computers by Category: Business Value MSP 2016-2021
Table 18 Sales of Computers by Category: Busines Volume Growth 2016-2021
Table 19 Sales of Computers by Category: Business Value MSP Growth 2016-2021
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2017-2021
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2018-2021
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2016-2021
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2021-2026
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2021-2026
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2021-2026
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2021-2026
Table 27 Forecast Sales of Computers by Category: Business Volume 2021-2026
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2021-2026
Table 29 Forecast Sales of Computers by Category: Busines Volume Growth 2021-2026
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2021-2026
IN-CAR ENTERTAINMENT IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Limited car journeys due to COVID-19 leaves little motivation for consumers to invest in in-car entertainment
AAMP Nordic AS maintains the lead in 2021, but second-ranking AVReform AS catches up
Smartphones challenge volume growth for both in-car navigation systems and in-dash media players in 2021
PROSPECTS AND OPPORTUNITIES
In-car entertainment will decline across the forecast period, as economic fragility elides with growing competition from smartphones
Environmental concerns will lead to reduced car ownership, further dampening volume growth in the coming years
The quality of in-built features will damage sales and volume growth of in-car entertainment over the forecast period
CATEGORY DATA
Table 31 Sales of In-Car Entertainment by Category: Volume 2016-2021
Table 32 Sales of In-Car Entertainment by Category: Value 2016-2021
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2016-2021
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2016-2021
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2017-2021
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2018-2021
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2016-2021
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2021-2026
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2021-2026
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2021-2026
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2021-2026
HOME AUDIO AND CINEMA IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 reduces spending, while the ongoing competition from smartphones and wireless speakers deepens volume decline
Soundbars remain popular, appealing to consumers through sleek, stylish and minimalist designs
Philips Norge AS retains its lead, but third-ranking Samsung Electronics Nordic AB augments its share
PROSPECTS AND OPPORTUNITIES
High-quality products inflate price-points, dampening volume growth for home audio and cinema across the forecast period
Economic fragility and competition from wireless speakers will lead to volume decline in home audio and cinema across the forecast period
Digital media player docks set to exit the landscape completely as wireless speakers become increasingly popular
CATEGORY DATA
Table 42 Sales of Home Audio and Cinema by Category: Volume 2016-2021
Table 43 Sales of Home Audio and Cinema by Category: Value 2016-2021
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2016-2021
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2016-2021
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2017-2021
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2018-2021
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2017-2021
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2021-2026
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2021-2026
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2021-2026
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2021-2026
HOME VIDEO IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Decline in volume growth once again in 2021, but value growth remains buoyant
Samsung retains its lead in home video, but LG Electronics Norway records an uplift in sales from OLED TVs during lockdown
Secondary TVs decline and the competition from streaming services challenges growth for video players
PROSPECTS AND OPPORTUNITIES
Economic fragility and return to out-of-home activities represent challenges for home video in Norway in the coming years
Smartphones and tablets will change the way consumers view TV content, stifling volume sales of television sets
Players will seek to boost share through niche development over the forecast period
CATEGORY DATA
Table 53 Sales of Home Video by Category: Volume 2016-2021
Table 54 Sales of Home Video by Category: Value 2016-2021
Table 55 Sales of Home Video by Category: % Volume Growth 2016-2021
Table 56 Sales of Home Video by Category: % Value Growth 2016-2021
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2016-2021
Table 58 NBO Company Shares of Home Video: % Volume 2017-2021
Table 59 LBN Brand Shares of Home Video: % Volume 2018-2021
Table 60 Distribution of Home Video by Channel: % Volume 2016-2021
Table 61 Forecast Sales of Home Video by Category: Volume 2021-2026
Table 62 Forecast Sales of Home Video by Category: Value 2021-2026
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2021-2026
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2021-2026
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2021-2026
IMAGING DEVICES IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lockdown diminishes photo-taking opportunities, leading to decreased demand for image devices
Sony leads imaging devices in Norway in 2021 with an increase in current share
Smartphones increasingly challenge sales in 2021, as they offer high-quality cameras to consumers
PROSPECTS AND OPPORTUNITIES
Decline will continue across the forecast period, as the economic recession discourages replacement of digital cameras
Smartphone manufacturers will increasingly focus on improving the quality of in-built cameras, further stifling growth for imaging devices over the forecast period
High-end camera systems will continue to struggle due to increased price-sensitivity
CATEGORY DATA
Table 66 Sales of Imaging Devices by Category: Volume 2016-2021
Table 67 Sales of Imaging Devices by Category: Value 2016-2021
Table 68 Sales of Imaging Devices by Category: % Volume Growth 2016-2021
Table 69 Sales of Imaging Devices by Category: % Value Growth 2016-2021
Table 70 NBO Company Shares of Imaging Devices: % Volume 2017-2021
Table 71 LBN Brand Shares of Imaging Devices: % Volume 2018-2021
Table 72 Distribution of Imaging Devices by Channel: % Volume 2016-2021
Table 73 Forecast Sales of Imaging Devices by Category: Volume 2021-2026
Table 74 Forecast Sales of Imaging Devices by Category: Value 2021-2026
Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2021-2026
Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2021-2026
PORTABLE PLAYERS IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales fall during the pandemic, as staying indoors leaves consumers with little need for portable goods
Alphabet retains its lead in wireless speakers in Norway thanks to the success of Google Home
E-readers continues to see decline and remains dominated by Amazon's Kindle
PROSPECTS AND OPPORTUNITIES
Volume growth will remain in decline as price sensitivity and competition from smartphones intensifies
E-readers will see volume decline over the forecast period, challenged by the competition from smartphones, as well as physical and audiobooks
Wireless speakers have the best opportunity to drive innovation across the forecast period
CATEGORY DATA
Table 77 Sales of Portable Players by Category: Volume 2016-2021
Table 78 Sales of Portable Players by Category: Value 2016-2021
Table 79 Sales of Portable Players by Category: % Volume Growth 2016-2021
Table 80 Sales of Portable Players by Category: % Value Growth 2016-2021
Table 81 NBO Company Shares of Portable Players: % Volume 2017-2021
Table 82 LBN Brand Shares of Portable Players: % Volume 2017-2021
Table 83 Distribution of Portable Players by Channel: % Volume 2016-2021
Table 84 Forecast Sales of Portable Players by Category: Volume 2021-2026
Table 85 Forecast Sales of Portable Players by Category: Value 2021-2026
Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2021-2026
Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2021-2026
MOBILE PHONES IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 deepens the volume decline for mobile phones, while smartphones continue to suffer from long replacement cycles
Samsung consolidates its lead ahead of Apple as COVID-19 increases consumer price-sensitivity
COVID-19 leads to a decline in growth for feature phones, while the decline of smartphones is the result of ongoing challenges in the industry
PROSPECTS AND OPPORTUNITIES
Feature phones set to record double-digit decline and the economic recession halts spending on secondary phones
Increasing unit prices, saturation and lengthening replacement cycles represents a threat to smartphones
OnePlus plans to roll out further across the forecast period, while alternatives to new purchases represent a threat to retail volume sales
CATEGORY DATA
Table 88 Sales of Mobile Phones by Category: Volume 2016-2021
Table 89 Sales of Mobile Phones by Category: Value 2016-2021
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2016-2021
Table 91 Sales of Mobile Phones by Category: % Value Growth 2016-2021
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2018-2021
Table 93 NBO Company Shares of Mobile Phones: % Volume 2017-2021
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2018-2021
Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2021
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2021-2026
Table 97 Forecast Sales of Mobile Phones by Category: Value 2021-2026
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2021-2026
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2021-2026
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2021-2026
WEARABLE ELECTRONICS IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Activity watches (analogue) and smart wearables drive growth as activity bands decline due to a lack of sophistication
Smartwatches have ongoing appeal in an increasingly cashless society
Fitbit retains its lead in 2021 but faces stiff competition from Apple AB and Fossil Norway
PROSPECTS AND OPPORTUNITIES
Wearable electronics will be boosted by sales of activity watches (analogue) and smart wearables in the coming years
Contactless payment offers scope for growth in smart wearables
The health and wellness trend will remain a key factor for growth in the category in the coming years
CATEGORY DATA
Table 101 Sales of Wearable Electronics by Category: Volume 2016-2021
Table 102 Sales of Wearable Electronics by Category: Value 2016-2021
Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2016-2021
Table 104 Sales of Wearable Electronics by Category: % Value Growth 2016-2021
Table 105 NBO Company Shares of Wearable Electronics: % Volume 2017-2021
Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2018-2021
Table 107 Distribution of Wearable Electronics by Channel: % Volume 2016-2021
Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2021-2026
Table 109 Forecast Sales of Wearable Electronics by Category: Value 2021-2026
Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2021-2026
Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2021-2026
HEADPHONES IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 boosts sales of headphones for multiple purposes, as consumers spend more time in noisy home environments
Multifunctionality and interconnection boosts demand for headphones in 2021
Apple AB retains the lead ahead of Samsung in 2021, but with a slight loss of share
PROSPECTS AND OPPORTUNITIES
A somewhat gloomy outlook for headphones overall will be mitigated by ongoing improvements in technology
Segmentation will become necessary for players to stand out from the crowd
Volume decreases for wireless earphones will be driven by the appeal of TWS earbuds
CATEGORY DATA
Table 112 Sales of Headphones by Category: Volume 2016-2021
Table 113 Sales of Headphones by Category: Value 2016-2021
Table 114 Sales of Headphones by Category: % Volume Growth 2016-2021
Table 115 Sales of Headphones by Category: % Value Growth 2016-2021
Table 116 NBO Company Shares of Headphones: % Volume 2017-2021
Table 117 LBN Brand Shares of Headphones: % Volume 2018-2021
Table 118 Distribution of Headphones by Channel: % Volume 2016-2021
Table 119 Forecast Sales of Headphones by Category: Volume 2021-2026
Table 120 Forecast Sales of Headphones by Category: Value 2021-2026
Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2021-2026
Table 122 Forecast Sales of Headphones by Category: % Value Growth 2021-2026
