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Snacks in Belgium

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The relaxing of COVID-19 related restrictions in 2022 has led to consumers traveling more, enjoying social gatherings with family and friends, and spending time on the go and in the open air. There has also been a shift back to the workplace after a long period of remote working, although working from home remains much more common than before the pandemic and is likely to remain a prominent feature of working practices going forward. The return of more normal social and economic activity has led...

Euromonitor International's Snacks in Belgium report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Snacks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Product Code: SNBE

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

Snacks in 2022: The big picture Key trends in 2022 Competitive landscape Channel developments What next for snacks? CHART 1 Snacks Value Sales Growth Scenarios: 2020-2027 CHART 2 Snacks Impact of Drivers on Value Sales: 2020-2027

MARKET DATA

Table 1 Sales of Snacks by Category: Volume 2017-2022 Table 2 Sales of Snacks by Category: Value 2017-2022 Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022 Table 4 Sales of Snacks by Category: % Value Growth 2017-2022 Table 5 NBO Company Shares of Snacks: % Value 2018-2022 Table 6 LBN Brand Shares of Snacks: % Value 2019-2022 Table 7 Penetration of Private Label by Category: % Value 2017-2022 Table 8 Distribution of Snacks by Format: % Value 2017-2022 Table 9 Forecast Sales of Snacks by Category: Volume 2022-2027 Table 10 Forecast Sales of Snacks by Category: Value 2022-2027 Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027 Table 12 Forecast Sales of Snacks by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

CHOCOLATE CONFECTIONERY IN BELGIUM

KEY DATA FINDINGS

2022 DEVELOPMENTS

Larger brands gain even greater prominence through online campaigns New product developments Mondelez to retain lead

PROSPECTS AND OPPORTUNITIES

Growing interest in reduced sugar chocolate confectionery Players working to improve supply chain Strong focus on sustainability

CATEGORY DATA

Summary 2 Other Chocolate Confectionery by Product Type: 2022 Table 13 Sales of Chocolate Confectionery by Category: Volume 2017-2022 Table 14 Sales of Chocolate Confectionery by Category: Value 2017-2022 Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022 Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022 Table 17 Sales of Chocolate Tablets by Type: % Value 2017-2022 Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022 Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022 Table 20 Distribution of Chocolate Confectionery by Format: % Value 2017-2022 Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027 Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027 Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027 Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027

GUM IN BELGIUM

KEY DATA FINDINGS

2022 DEVELOPMENTS

Chewing gum demand supported by consumer focus on health and appearance Indulgence trend prompts flavour innovation Leading player, Cadbury, taps into demand for functional products

PROSPECTS AND OPPORTUNITIES

Environmental-awareness to exert growing influence Growing interest in oral health and functionality Revival of hectic lifestyles boosts demand for convenience

CATEGORY DATA

Table 25 Sales of Gum by Category: Volume 2017-2022 Table 26 Sales of Gum by Category: Value 2017-2022 Table 27 Sales of Gum by Category: % Volume Growth 2017-2022 Table 28 Sales of Gum by Category: % Value Growth 2017-2022 Table 29 Sales of Gum by Flavour: Rankings 2017-2022 Table 30 NBO Company Shares of Gum: % Value 2018-2022 Table 31 LBN Brand Shares of Gum: % Value 2019-2022 Table 32 Distribution of Gum by Format: % Value 2017-2022 Table 33 Forecast Sales of Gum by Category: Volume 2022-2027 Table 34 Forecast Sales of Gum by Category: Value 2022-2027 Table 35 Forecast Sales of Gum by Category: % Volume Growth 2022-2027 Table 36 Forecast Sales of Gum by Category: % Value Growth 2022-2027

SUGAR CONFECTIONERY IN BELGIUM

KEY DATA FINDINGS

2022 DEVELOPMENTS

Novelty and functionality Adapting to rising importance of online space Haribo retains lead, with health and wellness exerting growing influence

PROSPECTS AND OPPORTUNITIES

Novelty appeals to consumers Health and wellness trend to grow in influence Packaging innovation

CATEGORY DATA

Summary 3 Other Sugar Confectionery by Product Type: 2022 Table 37 Sales of Sugar Confectionery by Category: Volume 2017-2022 Table 38 Sales of Sugar Confectionery by Category: Value 2017-2022 Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022 Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022 Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022 Table 42 NBO Company Shares of Sugar Confectionery: % Value 2018-2022 Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022 Table 44 Distribution of Sugar Confectionery by Format: % Value 2017-2022 Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027 Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027 Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027 Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027

SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN BELGIUM

KEY DATA FINDINGS

2022 DEVELOPMENTS

Vegan trend proves particularly influential Isostar looks to increase volumes Private label holds strong position, though Mondelez retains lead

PROSPECTS AND OPPORTUNITIES

Demand for natural ingredients and clean products Continued demand for indulgence Rising prices

CATEGORY DATA

Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022 Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022 Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022 Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022 Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022 Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022 Table 55 NBO Company Shares of Sweet Biscuits: % Value 2018-2022 Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022 Table 57 NBO Company Shares of Snack Bars: % Value 2018-2022 Table 58 LBN Brand Shares of Snack Bars: % Value 2019-2022 Table 59 NBO Company Shares of Fruit Snacks: % Value 2018-2022 Table 60 LBN Brand Shares of Fruit Snacks: % Value 2019-2022 Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022 Table 62 Distribution of Sweet Biscuits by Format: % Value 2017-2022 Table 63 Distribution of Snack Bars by Format: % Value 2017-2022 Table 64 Distribution of Fruit Snacks by Format: % Value 2017-2022 Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027 Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027 Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027 Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027

ICE CREAM IN BELGIUM

KEY DATA FINDINGS

2022 DEVELOPMENTS

Increased interest in portion control Collaboration targets local demand Leader loses share

PROSPECTS AND OPPORTUNITIES

Continued rise in popularity of plant-based ice cream Foodservice innovation Social responsibility gaining in importance with rise in ethical consumerism

CATEGORY DATA

Table 69 Sales of Ice Cream by Category: Volume 2017-2022 Table 70 Sales of Ice Cream by Category: Value 2017-2022 Table 71 Sales of Ice Cream by Category: % Volume Growth 2017-2022 Table 72 Sales of Ice Cream by Category: % Value Growth 2017-2022 Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2017-2022 Table 74 Sales of Impulse Ice Cream by Format: % Value 2017-2022 Table 75 NBO Company Shares of Ice Cream: % Value 2018-2022 Table 76 LBN Brand Shares of Ice Cream: % Value 2019-2022 Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2018-2022 Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2019-2022 Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2018-2022 Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2019-2022 Table 81 Distribution of Ice Cream by Format: % Value 2017-2022 Table 82 Forecast Sales of Ice Cream by Category: Volume 2022-2027 Table 83 Forecast Sales of Ice Cream by Category: Value 2022-2027 Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027 Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027

SAVOURY SNACKS IN BELGIUM

KEY DATA FINDINGS

2022 DEVELOPMENTS

Growing interest in local products Addressing foodservice challenges during COVID-19 crisis Smiths Food Group benefits from PepsiCo's strong brand offer

PROSPECTS AND OPPORTUNITIES

Continued consumer interest in healthier snacking Return of on-the-go consumption COVID-19 crisis reinforces foundation of sustainability trend

CATEGORY DATA

Summary 4 Other Savoury Snacks by Product Type: 2022 Table 86 Sales of Savoury Snacks by Category: Volume 2017-2022 Table 87 Sales of Savoury Snacks by Category: Value 2017-2022 Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022 Table 89 Sales of Savoury Snacks by Category: % Value Growth 2017-2022 Table 90 NBO Company Shares of Savoury Snacks: % Value 2018-2022 Table 91 LBN Brand Shares of Savoury Snacks: % Value 2019-2022 Table 92 Distribution of Savoury Snacks by Format: % Value 2017-2022 Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027 Table 94 Forecast Sales of Savoury Snacks by Category: Value 2022-2027 Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027 Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027