No products
More info
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends in Vietnam.
Euromonitor's Consumer Lifestyles in Vietnam report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Overview market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
Consumer landscape 2021
Life priorities
Spending time with parents rated far higher than global average
Time for work is ranked well ahead of time for personal activities
Gen Z prioritise time with friends nearly as much as time for work
Tailored and curated experiences are highly sought after by consumers
Being seen to be doing well is more important for older generations
Consumers extensively research items and only buy from trusted brands
High % of Boomers only buy trusted products and prefer branded goods
Home life
High levels of regular home exercising in Vietnamese households
All generations are regularly connected virtually with friends and family
Safe location most important home feature, along with good air quality
Homes with a multifunctional design most sought after by Gen Z
Eating habits
Far higher rates of reheating and ordering food in compared to global
Gen X eat at a restaurant more frequently than other generations
Consumers enjoy trying new varieties of food if they are not GMO
High levels of occasional meat/fish eating, particularly among Boomers
Afternoon snacks more popular among those living alone
Breakfast not as popular at the weekend except among lone households
Majority of consumers still eat their meals at the same time each day
Gen Z least likely to follow regular meal times, as they snack more
Working life
A high salary comes out top over a job that offers good work-life balance
A job that offers a strong work-balance appeals more to older cohorts
Millennials more focused on earning a high salary over other factors
Future expectations to be self-employed far exceed global average
Baby Boomers far more interested in working from home in future
Sustainable living
Consumers have high levels of concern over climate change
Higher levels of concerns over climate change among Baby Boomers
Consumers' top green behaviour is reducing their use of plastics
Reducing food waste next on list of top green activities for older cohorts
Use of sustainable packaging on a par with the global average
Baby Boomers more active than other cohorts in most green behaviours
Consumers more actively buy from brands that support their values
Boomers favour brands that share their ethos
Leisure habits
Consumers are highly connected to friends and family online
High percentage of Millennials and Gen X enjoy regular day trips
In-person socialising not as active and as frequent as virtual connections
Millennials are the most active cinema-goers
International trips stymied as restrictions create surge in domestic trips
Shopping and culture not at the top of the list of travel features
All cohorts choose relaxation and safety as top travel features
Health and wellness
Women use health supplements/vitamins more frequently than men
High rates of regular running/jogging for exercise and fitness
Gen Z are not practicing yoga as much as older generations
Massage, yoga and herbs more popular than the global average
Older generations use herbal remedies far more than Gen Z
Shopping habits
Consumers focus on buying less to afford better quality products
Baby Boomers most keen to buy higher quality products
Influence of celebrity endorsement much higher than global average
Older generations value independent consumer reviews more than Gen Z
Subscription service use driven by the convenience it offers
In-store shoppers value seeing/trying and redress if need to return/repair
Baby Boomers more motivated to shop in-store for warranty/easy return
Online shoppers most motivated by best prices and variety available
Best price most motivating reason to shop online for baby Boomers
Technology
Consumers are mindful of managing their data sharing and privacy
Higher % of Millennials share their data to receive personalised offers
Consumers have much lower rates of gaming system console ownership
Smartwatch ownership much higher than global average
Consumers are generally very active online - above global average
Social networking activities are popular among all generations