M00013880
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Availability date: 12/05/2024
In the current challenging economic environment defined by supply chain bottlenecks, high inflation, price sensitivity and increasing expectations from customers, marketplaces find themselves well positioned to navigate and succeed in the dynamic e-commerce channel. This briefing analyses three major trends that shape successful strategies and drive innovation in marketplaces, through the lens of eight companies operating marketplaces around the world.
Euromonitor International's Retailer Corporate Strategies in Marketplaces global briefing offers an insight into the size and shape of the retailing industry, highlights emerging trends, their effects on retailing in markets around the world, on the development of channels and consumers' shopping patterns. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they the developments of new store types, the importance of non-store retailing, economic/lifestyle influences, private label or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Non-Store Retailing, Store-Based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Introduction
Global trends in marketplaces
Strategies of leading marketplaces
Key takeaways