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Home and Garden in Australia

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Australian consumers continued to be stuck at home during 2021, due to the COVID-19 pandemic and associated lockdowns. The lockdowns of 2021 were in some ways even more extensive than those of 2020, as they included not only Melbourne - which saw the longest and most intensive lockdown of 2020 - but also Sydney. For much of 2021, therefore, both of the two largest population centres in Australia were operating under lockdown conditions.

Euromonitor International's Home and Garden in Australia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2026 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Home and Garden market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Product Code: HOMEAU

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

Home and garden in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2016-2021 Table 2 Sales of Home and Garden by Category: % Value Growth 2016-2021 Table 3 NBO Company Shares of Home and Garden: % Value 2017-2021 Table 4 LBN Brand Shares of Home and Garden: % Value 2018-2021 Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2016-2021 Table 6 Distribution of Home and Garden by Format: % Value 2016-2021 Table 7 Distribution of Home and Garden by Format and Category: % Value 2021 Table 8 Forecast Sales of Home and Garden by Category: Value 2021-2026 Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

GARDENING IN AUSTRALIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Lockdowns turn gardening into a national pastime Unable to go outside, Australians bring the outdoors in La Nina also plays an important role in fuelling gardening demand

PROSPECTS AND OPPORTUNITIES

The industry will focus on keeping the new pandemic cohort of gardeners Gardens need to change along with the climate Australians embrace a tree-change, planting more trees

CATEGORY DATA

Table 10 Sales of Gardening by Category: Value 2016-2021 Table 11 Sales of Gardening by Category: % Value Growth 2016-2021 Table 12 NBO Company Shares of Gardening: % Value 2017-2021 Table 13 LBN Brand Shares of Gardening: % Value 2018-2021 Table 14 Distribution of Gardening by Format: % Value 2016-2021 Table 15 Forecast Sales of Gardening by Category: Value 2021-2026 Table 16 Forecast Sales of Gardening by Category: % Value Growth 2021-2026

HOME FURNISHINGS IN AUSTRALIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Confined to their homes, Australians embrace home improvements Australians move into bigger suburban homes, fuelling demand for more furniture Whilst older Australians invest in home textiles, younger Australians invest in LED strip lights

PROSPECTS AND OPPORTUNITIES

Lags in residential construction will ensure that growth in home furnishings extends into the forecast period Growth in home furnishings fuelled further by returning migration, both internal and external E-commerce is well-suited to home furnishings, and is here to stay

CATEGORY DATA

Table 17 Sales of Home Furnishings by Category: Value 2016-2021 Table 18 Sales of Home Furnishings by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of Home Furnishings: % Value 2017-2021 Table 20 LBN Brand Shares of Home Furnishings: % Value 2018-2021 Table 21 LBN Brand Shares of Light Sources: % Value 2018-2021 Table 22 Distribution of Home Furnishings by Format: % Value 2016-2021 Table 23 Forecast Sales of Home Furnishings by Category: Value 2021-2026 Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2021-2026

HOME IMPROVEMENT IN AUSTRALIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Stuck at home, Australians turn to home improvement A shortage of "tradies" encourages consumers to DIY Bunnings Warehouse remains the dominant retailer in home improvement

PROSPECTS AND OPPORTUNITIES

An ongoing shortage of tradespeople will ensure that home improvement remains buoyant Further renovations are expected, as Australians adjust to a new lifestyle Heightened post-pandemic internal migration will further fuel demand for home improvement

CATEGORY DATA

Table 25 Sales of Home Improvement by Category: Value 2016-2021 Table 26 Sales of Home Improvement by Category: % Value Growth 2016-2021 Table 27 NBO Company Shares of Home Improvement: % Value 2017-2021 Table 28 LBN Brand Shares of Home Improvement: % Value 2018-2021 Table 29 Distribution of Home Improvement by Format: % Value 2016-2021 Table 30 Forecast Sales of Home Improvement by Category: Value 2021-2026 Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2021-2026

HOMEWARES IN AUSTRALIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

A pandemic-inspired shift to home cooking fuels a boom in sales of homewares Food storage surges, as Australians get themselves organised Entertaining at home fuels growth in dining

PROSPECTS AND OPPORTUNITIES

Demand for homewares expected to remain strong as replacement sales kick in Boom in homewares for outside the home as Australians become mobile again Migration to return, inflating the number of consumers in the homewares category

CATEGORY DATA

Table 32 Sales of Homewares by Category: Value 2016-2021 Table 33 Sales of Homewares by Category: % Value Growth 2016-2021 Table 34 Sales of Homewares by Material: % Value 2016-2021 Table 35 NBO Company Shares of Homewares: % Value 2017-2021 Table 36 LBN Brand Shares of Homewares: % Value 2018-2021 Table 37 Distribution of Homewares by Format: % Value 2016-2021 Table 38 Forecast Sales of Homewares by Category: Value 2021-2026 Table 39 Forecast Sales of Homewares by Category: % Value Growth 2021-2026