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Toys and Games in Germany

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Sales of toys and games in Germany performed very well in 2020, posting the strongest value growth across the entire review period. Even before 2020, there was already an underlying desire amongst parents in Germany, and to some extent grandparents, to purchase products that could serve both to allow children to enjoy playing and aid their development at the same time. In 2020, this factor played an even bigger role than in previous years due to the lockdowns imposed by the Government that force...

Euromonitor International's Toys and Games in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: TGDE

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

COVID-19 impact on toys and games COVID-19 country impact Company response Retailing shift What next for toys and games?

MARKET DATA

Table 1 Sales of Toys and Games by Category: Value 2015-2020 Table 2 Sales of Toys and Games by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Toys and Games: % Value 2016-2020 Table 4 LBN Brand Shares of Toys and Games: % Value 2017-2020 Table 5 Distribution of Toys and Games by Format: % Value 2015-2020 Table 6 Forecast Sales of Toys and Games by Category: Value 2020-2025 Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

TRADITIONAL TOYS AND GAMES IN GERMANY

KEY DATA FINDINGS

2020 IMPACT

COVID-19 boosts demand for traditional toys and games Licences manages to thrive despite lack of new blockbusters More focus on Kidults segment

RECOVERY AND OPPORTUNITIES

Back to (new) normal after pandemic-driven heights Licensed toys to be boosted by streamed films and video games E-Commerce as a norm

CATEGORY DATA

Table 22 Sales of Traditional Toys and Games by Category: Value 2015-2020 Table 23 Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020 Table 24 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2015-2020 Table 25 NBO Company Shares of Traditional Toys and Games: % Value 2016-2020 Table 26 LBN Brand Shares of Traditional Toys and Games: % Value 2017-2020 Table 27 Distribution of Traditional Toys and Games by Format: % Value 2015-2020 Table 28 Forecast Sales of Traditional Toys and Games by Category: Value 2020-2025 Table 29 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2020-2025 Table 30 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2020-2025

VIDEO GAMES IN GERMANY

KEY DATA FINDINGS

2020 IMPACT

Video games: A welcome pastime for consumers during COVID-19 Main video game producers shift focus towards in-game purchases E-Sports still not mainstream

RECOVERY AND OPPORTUNITIES

COVID-19 pandemic as an accelerator for future growth Static consoles expected to grow due to Sony, Microsoft and Nintendo releases Console games will finally shift from physical towards digital

CATEGORY DATA

Table 8 Sales of Video Games by Category: Value 2015-2020 Table 9 Sales of Video Games by Category: % Value Growth 2015-2020 Table 10 NBO Company Shares of Video Games: % Value 2016-2020 Table 11 LBN Brand Shares of Video Games: % Value 2017-2020 Table 12 NBO Company Shares of Video Games Hardware: % Value 2016-2020 Table 13 LBN Brand Shares of Video Games Hardware: % Value 2017-2020 Table 14 NBO Company Shares of Video Games Software: % Value 2016-2020 Table 15 Distribution of Video Games by Format: % Value 2015-2020 Table 16 Distribution of Video Games Hardware by Format: % Value 2015-2020 Table 17 Distribution of Video Games Software by Format: % Value 2015-2020 Table 18 Distribution of Video Games Software (Physical) by Format: % Value 2015-2020 Table 19 Distribution of Video Games Software (Digital) by Format: % Value 2015-2020 Table 20 Forecast Sales of Video Games by Category: Value 2020-2025 Table 21 Forecast Sales of Video Games by Category: % Value Growth 2020-2025