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Tissue and Hygiene in the Czech Republic

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The easing of restrictions aimed at limiting the spread of COVID-19 influenced sales of tissue and hygiene in 2021. During the year, consumers could spend more time travelling or engaged in leisure activities and, therefore, looked for specific products for these purposes, such as pantyliners with strong absorption or comfortable slim towels for sports activities in sanitary protection. Away-from-home products were positively impacted by the return of more normal social and economic activity, to...

Euromonitor International's Tissue and Hygiene in Czech Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tissue and Hygiene market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Product Code: DPPCS

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

Tissue and hygiene in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for tissue and hygiene? CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026 CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026

MARKET INDICATORS

Table 1 Birth Rates 2016-2021 Table 2 Infant Population 2016-2021 Table 3 Female Population by Age 2016-2021 Table 4 Total Population by Age 2016-2021 Table 5 Households 2016-2021 Table 6 Forecast Infant Population 2021-2026 Table 7 Forecast Female Population by Age 2021-2026 Table 8 Forecast Total Population by Age 2021-2026 Table 9 Forecast Households 2021-2026

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021 Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021 Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021 Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021 Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021 Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021 Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026 Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

SANITARY PROTECTION IN THE CZECH REPUBLIC

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sanitary protection grows in value Large pack sizes increasingly popular Multinationals lead, while private labels see growth

PROSPECTS AND OPPORTUNITIES

Challenges ahead More eco-friendly products expected E-commerce sales expected to grow strongly over the forecast period

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021 Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021 Table 21 Retail Sales of Tampons by Application Format: % Value 2016-2021 Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021 Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021 Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026 Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026

NAPPIES/DIAPERS/PANTS IN THE CZECH REPUBLIC

KEY DATA FINDINGS

2021 DEVELOPMENTS

Volumes fall in 2021, while consumer environmental concerns influence demand Essential status protects against impact from crisis Procter & Gamble retains lead

PROSPECTS AND OPPORTUNITIES

Decline expected in nappies/diapers/pants Products with low environmental load are expected to be popular Consumers expected to switch between brands

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021 Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021 Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021 Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021 Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026 Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026

RETAIL ADULT INCONTINENCE IN THE CZECH REPUBLIC

KEY DATA FINDINGS

2021 DEVELOPMENTS

Retail adult incontinence continued to attract consumers Consumers prefer retail adult incontinence products to visiting doctor Essity Czech Republic continued to extend its lead in retail adult incontinence

PROSPECTS AND OPPORTUNITIES

Retail adult incontinence set to see further growth Light and moderate/heavy adult incontinence expected to see innovation Hypermarkets set to grow amongst retail channels

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2016-2021 Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021 Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021 Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021 Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026 Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026

RX/REIMBURSEMENT ADULT INCONTINENCE IN THE CZECH REPUBLIC

KEY DATA FINDINGS

2021 DEVELOPMENTS

Rising demand for Rx/reimbursement adult incontinence Rising need for Rx/reimbursement adult incontinence products Familiar multinationals play key role

PROSPECTS AND OPPORTUNITIES

Rx/reimbursement adult incontinence to see growing sales Potential constraints on growth Electronic reimbursement of medical equipment, including adult incontinence products, expected

CATEGORY DATA

Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2016-2021 Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2016-2021 Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2021-2026 Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2021-2026

WIPES IN THE CZECH REPUBLIC

KEY DATA FINDINGS

2021 DEVELOPMENTS

Wipes growth limited Moist toilet wipes sees growth Private label player extends lead

PROSPECTS AND OPPORTUNITIES

Wipes to see demand undermined Baby wipes set to see volumes stagnate over forecast period Moist toilet wipes to see significant growth

CATEGORY DATA

Table 42 Retail Sales of Wipes by Category: Value 2016-2021 Table 43 Retail Sales of Wipes by Category: % Value Growth 2016-2021 Table 44 NBO Company Shares of Retail Wipes: % Value 2017-2021 Table 45 LBN Brand Shares of Retail Wipes: % Value 2018-2021 Table 46 Forecast Retail Sales of Wipes by Category: Value 2021-2026 Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026

RETAIL TISSUE IN THE CZECH REPUBLIC

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sales growth dampened by existing stocks Private label products prospering Essity faces growing competition from private label, while Velvet Care focuses on sustainability

PROSPECTS AND OPPORTUNITIES

Maturity a constraint on growth Boxed facial tissues expected to be increasingly popular Strong position of private label brands set to have strong influence

CATEGORY DATA

Table 48 Retail Sales of Tissue by Category: Value 2016-2021 Table 49 Retail Sales of Tissue by Category: % Value Growth 2016-2021 Table 50 NBO Company Shares of Retail Tissue: % Value 2017-2021 Table 51 LBN Brand Shares of Retail Tissue: % Value 2018-2021 Table 52 Forecast Retail Sales of Tissue by Category: Value 2021-2026 Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026

AWAY-FROM-HOME TISSUE AND HYGIENE IN THE CZECH REPUBLIC

KEY DATA FINDINGS

2021 DEVELOPMENTS

AFH tissue records positive sales development due to slow down of COVID-19 AFH hygiene sees demand rise due to increasing number of consumers in hospitals COVID-19 changes consumers' behaviour

PROSPECTS AND OPPORTUNITIES

Stable growth expected AFH hygiene to see demand rise due to ageing population Essity to focus on sustainability of its AFH tissue products

CATEGORY DATA

Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021 Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2016-2021 Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021 Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021 Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026 Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026