Product Code: CEDK
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Consumer electronics in 2021: The big picture
Spiking television sales
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2016-2021
Table 2 Sales of Consumer Electronics by Category: Value 2016-2021
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2017-2021
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2018-2021
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2016-2021
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2021-2026
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2021-2026
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2021-2026
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN DENMARK
KEY DATA FINDINGS
2021 DEVELOPMENTS
Following major investment in computers and peripherals by Danes, overall demand is set to slow over course of 2021
Ultra-thin and longer battery life shape product development for versatile laptops
Peripherals set to return to declining trajectory following boost in 2020
PROSPECTS AND OPPORTUNITIES
Further declines predicted due to maturity and saturation
Portability will remain key
Gaming niche likely to further expand in terms of target audience
CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2016-2021
Table 13 Sales of Computers and Peripherals by Category: Value 2016-2021
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2016-2021
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2016-2021
Table 16 Sales of Computers by Category: Business Volume 2016-2021
Table 17 Sales of Computers by Category: Business Value MSP 2016-2021
Table 18 Sales of Computers by Category: Busines Volume Growth 2016-2021
Table 19 Sales of Computers by Category: Business Value MSP Growth 2016-2021
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2017-2021
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2018-2021
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2016-2021
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2021-2026
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2021-2026
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2021-2026
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2021-2026
Table 27 Forecast Sales of Computers by Category: Business Volume 2021-2026
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2021-2026
Table 29 Forecast Sales of Computers by Category: Busines Volume Growth 2021-2026
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2021-2026
IN-CAR ENTERTAINMENT IN DENMARK
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slowdown in volume decline predicted for 2021 as consumers gradually leave their homes more frequently
In-car navigation continues to post strongest declines due to substitution by free smartphone navigation apps
Garmin retains overall leadership due to dominance of in-car navigation
PROSPECTS AND OPPORTUNITIES
Hybrid work model likely to further subdue demand for in-car entertainment
In-car navigation to record most significant declines
Environmental concerns of Danes have potential to reduce car usage
CATEGORY DATA
Table 31 Sales of In-Car Entertainment by Category: Volume 2016-2021
Table 32 Sales of In-Car Entertainment by Category: Value 2016-2021
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2016-2021
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2016-2021
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2017-2021
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2018-2021
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2016-2021
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2021-2026
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2021-2026
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2021-2026
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2021-2026
HOME AUDIO AND CINEMA IN DENMARK
KEY DATA FINDINGS
2021 DEVELOPMENTS
Improving performance for home audio and cinema short-lived
Smaller households lead to greater preference for compact
Samsung retains leadership of fairly consolidated competitive landscape
PROSPECTS AND OPPORTUNITIES
Weakening demand predicted
Correlation with TV volumes
Shift to wireless speakers
CATEGORY DATA
Table 42 Sales of Home Audio and Cinema by Category: Volume 2016-2021
Table 43 Sales of Home Audio and Cinema by Category: Value 2016-2021
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2016-2021
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2016-2021
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2017-2021
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2018-2021
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2017-2021
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2021-2026
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2021-2026
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2021-2026
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2021-2026
HOME VIDEO IN DENMARK
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slowing demand for televisions in 2021 following boost from home seclusion
Unit price growth
Video players to become obsolete
PROSPECTS AND OPPORTUNITIES
Saturation for LCD TVs to result in volume declines
Dynamic growth predicted for OLED TVs
Niche focus
CATEGORY DATA
Table 53 Sales of Home Video by Category: Volume 2016-2021
Table 54 Sales of Home Video by Category: Value 2016-2021
Table 55 Sales of Home Video by Category: % Volume Growth 2016-2021
Table 56 Sales of Home Video by Category: % Value Growth 2016-2021
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2016-2021
Table 58 NBO Company Shares of Home Video: % Volume 2017-2021
Table 59 LBN Brand Shares of Home Video: % Volume 2018-2021
Table 60 Distribution of Home Video by Channel: % Volume 2016-2021
Table 61 Forecast Sales of Home Video by Category: Volume 2021-2026
Table 62 Forecast Sales of Home Video by Category: Value 2021-2026
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2021-2026
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2021-2026
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2021-2026
IMAGING DEVICES IN DENMARK
KEY DATA FINDINGS
2021 DEVELOPMENTS
Further declines for imaging devices as consumers prioritise expenditure
Substitution by smartphones continues to negatively impact imaging devices
Canon retains leadership of consolidated competitive landscape
PROSPECTS AND OPPORTUNITIES
Ongoing substitution by smartphones set to further reduce demand for imaging devices
Lifting of restrictions offers opportunities for digital camcorders
Higher unit prices as players focus on appealing to niche audience
CATEGORY DATA
Table 66 Sales of Imaging Devices by Category: Volume 2016-2021
Table 67 Sales of Imaging Devices by Category: Value 2016-2021
Table 68 Sales of Imaging Devices by Category: % Volume Growth 2016-2021
Table 69 Sales of Imaging Devices by Category: % Value Growth 2016-2021
Table 70 NBO Company Shares of Imaging Devices: % Volume 2017-2021
Table 71 LBN Brand Shares of Imaging Devices: % Volume 2018-2021
Table 72 Distribution of Imaging Devices by Channel: % Volume 2016-2021
Table 73 Forecast Sales of Imaging Devices by Category: Volume 2021-2026
Table 74 Forecast Sales of Imaging Devices by Category: Value 2021-2026
Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2021-2026
Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2021-2026
PORTABLE PLAYERS IN DENMARK
KEY DATA FINDINGS
2021 DEVELOPMENTS
Second consecutive drop in demand for dominant wireless speakers in 2021
Ongoing declines for e-readers and portable media players
Despite increasing competition, Google Home is set to retain overall leadership of portable players in 2021
PROSPECTS AND OPPORTUNITIES
Maturity for wireless speakers but category still offers further value growth opportunities
Gloomy outlook for remainder of category
Further substitution threat of smartphones
CATEGORY DATA
Table 77 Sales of Portable Players by Category: Volume 2016-2021
Table 78 Sales of Portable Players by Category: Value 2016-2021
Table 79 Sales of Portable Players by Category: % Volume Growth 2016-2021
Table 80 Sales of Portable Players by Category: % Value Growth 2016-2021
Table 81 NBO Company Shares of Portable Players: % Volume 2017-2021
Table 82 LBN Brand Shares of Portable Players: % Volume 2017-2021
Table 83 Distribution of Portable Players by Channel: % Volume 2016-2021
Table 84 Forecast Sales of Portable Players by Category: Volume 2021-2026
Table 85 Forecast Sales of Portable Players by Category: Value 2021-2026
Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2021-2026
Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2021-2026
MOBILE PHONES IN DENMARK
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lengthening replacement cycles set to continue as consumers look to invest in higher spec models
Unit price increase supports stronger value performance for smartphones
Further growth for OnePlus but iPhone set to regain lost ground
PROSPECTS AND OPPORTUNITIES
Continued lengthening of replacement cycles while value will continue to outperform volume
Feature phones to experience further drop
Threat - sustainability, conscious consumerism
CATEGORY DATA
Table 88 Sales of Mobile Phones by Category: Volume 2016-2021
Table 89 Sales of Mobile Phones by Category: Value 2016-2021
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2016-2021
Table 91 Sales of Mobile Phones by Category: % Value Growth 2016-2021
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2018-2021
Table 93 NBO Company Shares of Mobile Phones: % Volume 2017-2021
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2018-2021
Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2021
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2021-2026
Table 97 Forecast Sales of Mobile Phones by Category: Value 2021-2026
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2021-2026
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2021-2026
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2021-2026
WEARABLE ELECTRONICS IN DENMARK
KEY DATA FINDINGS
2021 DEVELOPMENTS
Polarising trends influence mixed performance for wearable electronics in 2021
Further declines for activity bands and digital activity watches
Leading brands retain loyal consumer base, but price-competitive Xiaomi makes gains
PROSPECTS AND OPPORTUNITIES
Ongoing shift towards smart wearables
Health and wellness trends likely to return to the fore
Further declines for activity bands
CATEGORY DATA
Table 101 Sales of Wearable Electronics by Category: Volume 2016-2021
Table 102 Sales of Wearable Electronics by Category: Value 2016-2021
Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2016-2021
Table 104 Sales of Wearable Electronics by Category: % Value Growth 2016-2021
Table 105 NBO Company Shares of Wearable Electronics: % Volume 2017-2021
Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2018-2021
Table 107 Distribution of Wearable Electronics by Channel: % Volume 2016-2021
Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2021-2026
Table 109 Forecast Sales of Wearable Electronics by Category: Value 2021-2026
Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2021-2026
Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2021-2026
HEADPHONES IN DENMARK
KEY DATA FINDINGS
2021 DEVELOPMENTS
Further demand for headphones in 2021 due to flexible remote working
Dynamic performance for mass TWS earbuds
Increasing price sensitivity results in share gain for smaller brands such as Xiaomi
PROSPECTS AND OPPORTUNITIES
Demand for headphones set to stabilise over forecast period
Price competition
Further shift away from wireless earphones
CATEGORY DATA
Table 112 Sales of Headphones by Category: Volume 2016-2021
Table 113 Sales of Headphones by Category: Value 2016-2021
Table 114 Sales of Headphones by Category: % Volume Growth 2016-2021
Table 115 Sales of Headphones by Category: % Value Growth 2016-2021
Table 116 NBO Company Shares of Headphones: % Volume 2017-2021
Table 117 LBN Brand Shares of Headphones: % Volume 2018-2021
Table 118 Distribution of Headphones by Channel: % Volume 2016-2021
Table 119 Forecast Sales of Headphones by Category: Volume 2021-2026
Table 120 Forecast Sales of Headphones by Category: Value 2021-2026
Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2021-2026
Table 122 Forecast Sales of Headphones by Category: % Value Growth 2021-2026
