Product Code: CHUS
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format: % Value 2016-2021
Table 9 Distribution of Consumer Health by Format and Category: % Value 2021
Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2020-2021
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for pain relief continues as Americans balance the resumption of outdoor activities with working from home
Post-vaccine side-effects prevent value decline for systemic analgesics
Following Voltaren's successful Rx-to-OTC switch, other brands release products containing diclofenac
PROSPECTS AND OPPORTUNITIES
Public health officials look to close the education gap on long-term ibuprofen use
The FDA cracks down on illegal pain relief containing CBD
Demand for topical analgesics/anaesthetic continues to grow as Americans seek non-systemic solutions
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2016-2021
Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 14 NBO Company Shares of Analgesics: % Value 2017-2021
Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Cough and cold products see rising demand after a historically weak cold and flu season...
...however, resurging COVID-19 restrictions could threaten the recovery process
Antihistamines/allergy remedies continues to perform strongly due to longer, stronger allergy seasons
PROSPECTS AND OPPORTUNITIES
Launch of Robitussin Naturals acknowledges growing interest in drug-free alternatives
Prevention and immunity preparation to supplement cough and cold remedies
Recovery of the category largely dependent on upcoming cold and flu season
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued poor diet and stress maintain growth in antacids and laxatives
Resumption of public-facing activities drives up demand for medicated solutions
Motion sickness remedies starts to see recovery as travel gradually resumes
PROSPECTS AND OPPORTUNITIES
Zantac returns to the market with famotidine as the new ingredient
Tums and Pepto-Bismol take a natural approach to GI discomfort
The stickiness of COVID-19 era behaviours to determine the future of digestive remedies
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2016-2021
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Self-treatment in lieu of doctor visits, preventative health and a return to pre-COVID behaviours drive up demand for dermatologicals
Hair loss treatments thrives as beauty and wellness converge, but may be challenged in the forecast period
Product renovations and innovations emphasise convenience, speed and ingredient safety
PROSPECTS AND OPPORTUNITIES
Medicated shampoos has the potential to benefit from the rising trend of at-home hair treatment
Halo effect from popularity of dermo brands on social media and new entrants to generate momentum in the forecast period
Drugstores/parapharmacies to remain the most significant channel amidst nascent opportunities in variety stores
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2016-2021
Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
Table 35 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
NRT SMOKING CESSATION AIDS IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
NRT smoking cessations aids to see higher growth after a poor year in 2020
Long-anticipated FDA decision on a ban on e-cigarettes could impact sales
PROSPECTS AND OPPORTUNITIES
Leading brands likely to explore opportunities in nicotine-free alternatives
Long-term work from home flexibility threatens demand for NRT products
Subscription model could help keep US consumers engaged with the category
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2016-2021
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026
SLEEP AIDS IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Disrupted routines and stress continue to prevent healthy sleep patterns
CBD: the next product innovation to shake up the industry
Children represent a key demographic within sleep aids
PROSPECTS AND OPPORTUNITIES
Omnichannel presence and marketing key to standing out in an overly crowded category
Sleep aids have opportunities to orient themselves at the intersection of beauty, health and wellness
Growth expected to continue in the forecast as sleep aids become part of daily routines
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2016-2021
Table 45 Sales of Sleep Aids: % Value Growth 2016-2021
Table 46 NBO Company Shares of Sleep Aids: % Value 2017-2021
Table 47 LBN Brand Shares of Sleep Aids: % Value 2018-2021
Table 48 Forecast Sales of Sleep Aids: Value 2021-2026
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2021-2026
EYE CARE IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Digital eye strain contributes to growth in standard eye care
Prestige Consumer Healthcare adds Thera Tears to its eye care portfolio
Bausch Health Cos brings preservative-free to allergy eye care
PROSPECTS AND OPPORTUNITIES
Absence of clear allergy seasons has potential to boost demand for antihistamine drops
Demand for natural products manifests in preservative-free offerings
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2016-2021
Table 51 Sales of Eye Care by Category: % Value Growth 2016-2021
Table 52 NBO Company Shares of Eye Care: % Value 2017-2021
Table 53 LBN Brand Shares of Eye Care: % Value 2018-2021
Table 54 Forecast Sales of Eye Care by Category: Value 2021-2026
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026
WOUND CARE IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
First aid kits sees demand cool off after a year of historically high growth
Gym reopening and increased physical activity lead to a resurgence in demand for athletic tape
3M addresses pain points in adhesives with Nexcare Duo
PROSPECTS AND OPPORTUNITIES
Welly continues to redefine style in bandages
Band-Aid launches racially inclusive Ourtone line with three new skin shades
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2016-2021
Table 57 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Wound Care: % Value 2017-2021
Table 59 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 60 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Vitamins sees decline after a year of extraordinary growth
Immunity-oriented vitamins maintain precedence
Unilever looks to consolidate and grow its vitamins offering
PROSPECTS AND OPPORTUNITIES
E-commerce fosters high fragmentation
Vitamins to find room in the beauty space
Innovation to be a key determinant of future growth
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2016-2021
Table 63 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 64 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 65 NBO Company Shares of Vitamins: % Value 2017-2021
Table 66 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 67 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
The growth of dietary supplements slows
Mental health dietary supplements maintain relevance
Brands expand their offerings to include ashwagandha
PROSPECTS AND OPPORTUNITIES
Increasingly crowded category and limited shelf space create opportunities for more combination supplements and packs
Growing demand for personalisation expected
Tonics could see a makeover
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2016-2021
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 71 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 72 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Weight loss returns as a priority after a slow year
Premier Protein records another year of strong growth
Supplement nutrition drinks returns closer to historic growth average following strong 2020
PROSPECTS AND OPPORTUNITIES
Weight loss likely to be a key concern in the coming years
Digital health apps have the opportunity to supplement weight management
Continued evolution of marketing and branding will be key moving forward
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales of sports protein products surge in 2021
Sports non-protein also recaptures some lost ground
Podium Nutrition looks to shake up the sports nutrition category
PROSPECTS AND OPPORTUNITIES
COVID-19 weight gain an opportunity for sports nutrition players
E-commerce is here to stay for sports nutrition
GNC looks to build back after a difficult year
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2016-2021
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 84 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumer preference to treat with traditional solutions grows
Herbal/traditional players continue to innovate and expand product offerings
Melatonin sleep aids continues to be a bright spot in the herbal/traditional category
PROSPECTS AND OPPORTUNITIES
CBD continues to face regulatory hurdles in topical analgesics/anaesthetic
Crossover between wellness and natural to drive growth of herbal/traditional products
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Paediatric consumer health sees growth across all categories
In-person schooling potentially puts children on the frontline of the upcoming cold and flu season
Product launches within children's sleep aids show growth potential
PROSPECTS AND OPPORTUNITIES
Availability of COVID-19 vaccine for children to have an impact on cough/cold remedies
Declining birth rate to potentially impact the demand for paediatric consumer health
Opportunities to seek new formats in paediatric vitamins
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
