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Availability date: 12/05/2024
Interest in personalised approaches to health and beauty has surged since COVID-19, as improvements in technology have been met by a more accepting public focused on health outcomes and demanding products that fit their unique goals. Personalisation is becoming a mainstream proposition, as the industry is able to build actionable, quality data more quickly and effectively through network effects and as larger, more established players enter the space through acquisition or investment.
Euromonitor International's Democratising Personalisation in Health and Beauty global briefing examines the size, growth trends and potential opportunities in the Consumer Health market. The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies. Consumer attitudes towards the products and their personal healthcare needs are also explored.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Introduction
Examining Democratising Personalisation in Health and Beauty
Meeting Consumer Needs
Conclusion