> >Home and Garden in Brazil
New Home and Garden in Brazil View larger

Home and Garden in Brazil

M00014000

New product

In stock

$2,100.00

More info

The Brazilian government rolled out its vaccination campaign in an attempt to control the spread of the COVID-19 pandemic at the beginning of 2021. By the end of the year, more than 70% of the population had been vaccinated with two doses, from Butanta Institute, using Pfizer or AstraZeneca, or a unique dose of the Janssen vaccine. Therefore, local consumers regained some confidence spending time outside of the home as restrictions eased, especially from the second semester, which increased soci...

Euromonitor International's Home and Garden in Brazil report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2026 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Home and Garden market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Product Code: HOMEBR

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

Home and garden in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2016-2021 Table 2 Sales of Home and Garden by Category: % Value Growth 2016-2021 Table 3 NBO Company Shares of Home and Garden: % Value 2017-2021 Table 4 LBN Brand Shares of Home and Garden: % Value 2018-2021 Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2016-2021 Table 6 Distribution of Home and Garden by Format: % Value 2016-2021 Table 7 Distribution of Home and Garden by Format and Category: % Value 2021 Table 8 Forecast Sales of Home and Garden by Category: Value 2021-2026 Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

GARDENING IN BRAZIL

KEY DATA FINDINGS

2021 DEVELOPMENTS

Gardening as a hobby improves category performance Channels grow and continue to expand gardening areas The rise of "plant parents"

PROSPECTS AND OPPORTUNITIES

Gardening offers potential for greater premiumisation Green brings cosiness to household environment Real estate to boost gardening's growth potential

CATEGORY DATA

Table 10 Sales of Gardening by Category: Value 2016-2021 Table 11 Sales of Gardening by Category: % Value Growth 2016-2021 Table 12 NBO Company Shares of Gardening: % Value 2017-2021 Table 13 LBN Brand Shares of Gardening: % Value 2018-2021 Table 14 Distribution of Gardening by Format: % Value 2016-2021 Table 15 Forecast Sales of Gardening by Category: Value 2021-2026 Table 16 Forecast Sales of Gardening by Category: % Value Growth 2021-2026

HOME FURNISHINGS IN BRAZIL

KEY DATA FINDINGS

2021 DEVELOPMENTS

Stronger growth for home furnishings in 2021 Inflation impact due to supply chain disruptions Developments and changes in terms of distribution

PROSPECTS AND OPPORTUNITIES

Omnichannel is preferred strategy moving forward Disinfection power to increase quality awareness of mattresses Smaller living spaces require innovation

CATEGORY DATA

Table 17 Sales of Home Furnishings by Category: Value 2016-2021 Table 18 Sales of Home Furnishings by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of Home Furnishings: % Value 2017-2021 Table 20 LBN Brand Shares of Home Furnishings: % Value 2018-2021 Table 21 LBN Brand Shares of Light Sources: % Value 2018-2021 Table 22 Distribution of Home Furnishings by Format: % Value 2016-2021 Table 23 Forecast Sales of Home Furnishings by Category: Value 2021-2026 Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2021-2026

HOME IMPROVEMENT IN BRAZIL

KEY DATA FINDINGS

2021 DEVELOPMENTS

Positive performance as construction market sees growth Retailers expand and innovate at the point of sale Global supply chain impacts local framework

PROSPECTS AND OPPORTUNITIES

Innovation as sanitisation needs reach home improvement As e-commerce expands, social media will gain further relevance Digitalisation enhances the consumer experience

CATEGORY DATA

Table 25 Sales of Home Improvement by Category: Value 2016-2021 Table 26 Sales of Home Improvement by Category: % Value Growth 2016-2021 Table 27 NBO Company Shares of Home Improvement: % Value 2017-2021 Table 28 LBN Brand Shares of Home Improvement: % Value 2018-2021 Table 29 Distribution of Home Improvement by Format: % Value 2016-2021 Table 30 Forecast Sales of Home Improvement by Category: Value 2021-2026 Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2021-2026

HOMEWARES IN BRAZIL

KEY DATA FINDINGS

2021 DEVELOPMENTS

Homewares performs positively despite fewer social restrictions Competition among distribution channels Increasing cost of production reaches households

PROSPECTS AND OPPORTUNITIES

Trends in materials influence consumer choice Post-pandemic consumption occasions Social media's impact on homewares

CATEGORY DATA

Table 32 Sales of Homewares by Category: Value 2016-2021 Table 33 Sales of Homewares by Category: % Value Growth 2016-2021 Table 34 Sales of Homewares by Material: % Value 2016-2021 Table 35 NBO Company Shares of Homewares: % Value 2017-2021 Table 36 LBN Brand Shares of Homewares: % Value 2018-2021 Table 37 Distribution of Homewares by Format: % Value 2016-2021 Table 38 Forecast Sales of Homewares by Category: Value 2021-2026 Table 39 Forecast Sales of Homewares by Category: % Value Growth 2021-2026