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Home Care in Ghana

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Prior to the COVID-19 pandemic, strong development and positive sales growth defined home care. The spending of low-income consumers is confined to laundry care, bleach and home insecticides, although improvements in living conditions were supporting higher and wider demand among this group. In response to the COVID-19 pandemic in 2020, most categories within home care saw impressive growth due to the increased hygiene awareness. In 2021, the situation has begun to slow slightly, as consumers re...

Euromonitor International's Home Care in Ghana market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Home Care market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Product Code: HCPGH

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

Home care in 2021: The big picture Country background Socioeconomic trends Logistics/infrastructure What next for home care?

MARKET DATA

Table 1 Sales of Home Care by Category: Value 2016-2021 Table 2 Sales of Home Care by Category: % Value Growth 2016-2021 Table 3 NBO Company Shares of Home Care: % Value 2017-2021 Table 4 LBN Brand Shares of Home Care: % Value 2018-2021 Table 5 Distribution of Home Care by Format: % Value 2016-2021 Table 6 Distribution of Home Care by Format and Category: % Value 2021 Table 7 Forecast Sales of Home Care by Category: Value 2021-2026 Table 8 Forecast Sales of Home Care by Category: % Value Growth 2021-2026

DISCLAIMER

LAUNDRY CARE

2021 Developments Prospects and Opportunities

Category Data

Table 9 Sales of Laundry Care by Category: Value 2016-2021 Table 10 Sales of Laundry Care by Category: % Value Growth 2016-2021 Table 11 Sales of Laundry Aids by Category: Value 2016-2021 Table 12 Sales of Laundry Aids by Category: % Value Growth 2016-2021 Table 13 Sales of Laundry Detergents by Category: Value 2016-2021 Table 14 Sales of Laundry Detergents by Category: % Value Growth 2016-2021 Table 15 NBO Company Shares of Laundry Care: % Value 2017-2021 Table 16 LBN Brand Shares of Laundry Care: % Value 2018-2021 Table 17 Forecast Sales of Laundry Care by Category: Value 2021-2026 Table 18 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026

DISHWASHING

Table 19 Sales of Dishwashing by Category: Value 2016-2021 Table 20 Sales of Dishwashing by Category: % Value Growth 2016-2021 Table 21 NBO Company Shares of Dishwashing: % Value 2017-2021 Table 22 LBN Brand Shares of Dishwashing: % Value 2018-2021 Table 23 Forecast Sales of Dishwashing by Category: Value 2021-2026 Table 24 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026

SURFACE CARE

Table 25 Sales of Surface Care by Category: Value 2016-2021 Table 26 Sales of Surface Care by Category: % Value Growth 2016-2021 Table 27 NBO Company Shares of Surface Care: % Value 2017-2021 Table 28 LBN Brand Shares of Surface Care: % Value 2018-2021 Table 29 Forecast Sales of Surface Care by Category: Value 2021-2026 Table 30 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026

BLEACH

Table 31 Sales of Bleach: Value 2016-2021 Table 32 Sales of Bleach: % Value Growth 2016-2021 Table 33 NBO Company Shares of Bleach: % Value 2017-2021 Table 34 LBN Brand Shares of Bleach: % Value 2018-2021 Table 35 Forecast Sales of Bleach: Value 2021-2026 Table 36 Forecast Sales of Bleach: % Value Growth 2021-2026

TOILET CARE

Table 37 Sales of Toilet Care by Category: Value 2016-2021 Table 38 Sales of Toilet Care by Category: % Value Growth 2016-2021 Table 39 NBO Company Shares of Toilet Care: % Value 2017-2021 Table 40 LBN Brand Shares of Toilet Care: % Value 2018-2021 Table 41 Forecast Sales of Toilet Care by Category: Value 2021-2026 Table 42 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026

POLISHES

Table 43 Sales of Polishes by Category: Value 2016-2021 Table 44 Sales of Polishes by Category: % Value Growth 2016-2021 Table 45 NBO Company Shares of Polishes: % Value 2017-2021 Table 46 LBN Brand Shares of Polishes: % Value 2018-2021 Table 47 Forecast Sales of Polishes by Category: Value 2021-2026 Table 48 Forecast Sales of Polishes by Category: % Value Growth 2021-2026

AIR CARE

Table 49 Sales of Air Care by Category: Value 2016-2021 Table 50 Sales of Air Care by Category: % Value Growth 2016-2021 Table 51 NBO Company Shares of Air Care: % Value 2017-2021 Table 52 LBN Brand Shares of Air Care: % Value 2018-2021 Table 53 Forecast Sales of Air Care by Category: Value 2021-2026 Table 54 Forecast Sales of Air Care by Category: % Value Growth 2021-2026

HOME INSECTICIDES

Table 55 Sales of Home Insecticides by Category: Value 2016-2021 Table 56 Sales of Home Insecticides by Category: % Value Growth 2016-2021 Table 57 NBO Company Shares of Home Insecticides: % Value 2017-2021 Table 58 LBN Brand Shares of Home Insecticides: % Value 2018-2021 Table 59 Forecast Sales of Home Insecticides by Category: Value 2021-2026 Table 60 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026