Product Code: DPPMX
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 Key Trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
Table 1 Birth Rates 2016-2021
Table 2 Infant Population 2016-2021
Table 3 Female Population by Age 2016-2021
Table 4 Total Population by Age 2016-2021
Table 5 Households 2016-2021
Table 6 Forecast Infant Population 2021-2026
Table 7 Forecast Female Population by Age 2021-2026
Table 8 Forecast Total Population by Age 2021-2026
Table 9 Forecast Households 2021-2026
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN MEXICO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Affordability is a key sales driver in sanitary protection
Players invest in marketing and promotions to push sales
Innovation and new product development remain key ways to grow the category
PROSPECTS AND OPPORTUNITIES
Price concerns to shape demand trends in the short to medium term
Return to more out-of-home lifestyles augurs well for pantyliners and tampons
Room for niches to grow as consumers become more aware of hygiene and environmental care
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Table 21 Retail Sales of Tampons by Application Format: % Value 2016-2021
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026
NAPPIES/DIAPERS/PANTS IN MEXICO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Players engage in price promotions to capture consumers
Kimberly-Clark leverages wide distribution, strong marketing, high visibility and innovation to maintain dominant position
New entrants increase offer of economy and eco-friendly products
PROSPECTS AND OPPORTUNITIES
Large captive audience offers sales potential despite birth rate stagnation
Price promotions to join with marketing investments to win over consumers
Improving infrastructure and special deals offer further growth opportunities for e-commerce
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026
RETAIL ADULT INCONTINENCE IN MEXICO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Ageing population trend brings growth opportunities for retail adult incontinence
Players introduce more discreet and comfortable options to win over consumers
E-commerce emerges as a convenience, price competitive and discreet channel
PROSPECTS AND OPPORTUNITIES
Normalisation, innovation and segmentation offer a bright outlook for retail adult incontinence
Players to invest in marketing and new product development to tap into strong growth potential
Ageing population trend and health problems set to grow the potential consumer base
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2016-2021
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026
WIPES IN MEXICO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Antibacterial positioning remains a key driver of category development
Heightened awareness of hygiene and sanitation in the wake of the pandemic continues to foster investments in advertising and promotion
Eco-friendly launches add dynamism to baby wipes, while niche moist toilet wipes continues to see investment
PROSPECTS AND OPPORTUNITIES
Robust demand anticipated due to high hygiene awareness, but price-sensitivity remains an issue
Affordability and convenience expected to continue to pique interest in baby wipes
Benefits like scents and eco-friendly properties set to add value to the offer in wipes
CATEGORY DATA
Table 38 Retail Sales of Wipes by Category: Value 2016-2021
Table 39 Retail Sales of Wipes by Category: % Value Growth 2016-2021
Table 40 NBO Company Shares of Retail Wipes: % Value 2017-2021
Table 41 LBN Brand Shares of Retail Wipes: % Value 2018-2021
Table 42 Forecast Retail Sales of Wipes by Category: Value 2021-2026
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026
RETAIL TISSUE IN MEXICO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Essential or desired status and lingering pandemic effects maintain usage and sales growth in retail tissue
Higher demand fosters investments in the leading brands
Price-sensitivity maintains pressure on the strong leader Kimberly-Clark
PROSPECTS AND OPPORTUNITIES
Hygiene trend and robust home consumption occasions to boost the demand for retail tissue
Economic concerns to continue to influence purchasing decisions based on price
Branded players look to added-value attributes and differentiation to resist private label
CATEGORY DATA
Table 44 Retail Sales of Tissue by Category: Value 2016-2021
Table 45 Retail Sales of Tissue by Category: % Value Growth 2016-2021
Table 46 NBO Company Shares of Retail Tissue: % Value 2017-2021
Table 47 LBN Brand Shares of Retail Tissue: % Value 2018-2021
Table 48 Forecast Retail Sales of Tissue by Category: Value 2021-2026
Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026
AWAY-FROM-HOME TISSUE AND HYGIENE IN MEXICO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Gradual return to normality slows drop in AFH tissue sales
Ongoing limitations in horeca slow full recovery of AFH tissue
Manufacturers continue to redirect budgets to meet changing production and sanitisation requirements
PROSPECTS AND OPPORTUNITIES
Return to normality offers growth opportunities for AFH tissue, while ageing population and improving healthcare supports AFH hygiene
Restraints on public budgets likely to continue to see essentials prioritised
Faster tourist flows set to increase sales of AFH tissue
CATEGORY DATA
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2016-2021
Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026
