Product Code: CLFBR
TABLE OF CONTENTS
EXECUTIVE SUMMARY
Apparel and footwear in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 1: Sales of Apparel and Footwear by Category: Volume 2016-2021
Table 2: Sales of Apparel and Footwear by Category: Value 2016-2021
Table 3: Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
Table 4: Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
Table 5: NBO Company Shares of Apparel and Footwear: % Value 2017-2021
Table 6: LBN Brand Shares of Apparel and Footwear: % Value 2018-2021
Table 7: Distribution of Apparel and Footwear by Format: % Value 2016-2021
Table 8: Distribution of Apparel and Footwear by Format and Category: % Value 2021
Table 9: Forecast Sales of Apparel and Footwear by Category: Volume 2021-2026
Table 10: Forecast Sales of Apparel and Footwear by Category: Value 2021-2026
Table 11: Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2021-2026
Table 12: Forecast Sales of Apparel and Footwear by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1: Research Sources
WOMENSWEAR IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Out-of-home routines partially lift demand for women's outerwear
Digital novelties and sustainability emerge as new investments by leading players
Economic crisis intensifies competition as players diversify strategies in the face of growing threat from illegal trade
PROSPECTS AND OPPORTUNITIES
Players focus investments on digitalisation, logistics and banking services
Market consolidation expected to continue leveraging results of leading companies
Consumer experience in shopping journey leads to constant online and offline investments
CATEGORY DATA
Table 13: Sales of Womenswear by Category: Volume 2016-2021
Table 14: Sales of Womenswear by Category: Value 2016-2021
Table 15: Sales of Womenswear by Category: % Volume Growth 2016-2021
Table 16: Sales of Womenswear by Category: % Value Growth 2016-2021
Table 17: NBO Company Shares of Womenswear: % Value 2017-2021
Table 18: LBN Brand Shares of Womenswear: % Value 2018-2021
Table 19: NBO Company Shares of Women's Nightwear: % Value 2017-2021
Table 20: LBN Brand Shares of Women's Nightwear: % Value 2018-2021
Table 21: NBO Company Shares of Women's Outerwear: % Value 2017-2021
Table 22: LBN Brand Shares of Women's Outerwear: % Value 2018-2021
Table 23: NBO Company Shares of Women's Swimwear: % Value 2017-2021
Table 24: LBN Brand Shares of Women's Swimwear: % Value 2018-2021
Table 25: NBO Company Shares of Women's Underwear: % Value 2017-2021
Table 26: LBN Brand Shares of Women's Underwear: % Value 2018-2021
Table 27: Forecast Sales of Womenswear by Category: Volume 2021-2026
Table 28: Forecast Sales of Womenswear by Category: Value 2021-2026
Table 29: Forecast Sales of Womenswear by Category: % Volume Growth 2021-2026
Table 30: Forecast Sales of Womenswear by Category: % Value Growth 2021-2026
MENSWEAR IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Easing of restrictions leads to greater social interaction, driving up demand for menswear
Wider range of sophisticated options and diverse references leveraging menswear brands
Marketplaces of curated brands bring strategic partnerships to the fore
PROSPECTS AND OPPORTUNITIES
Competition expected to intensify over the forecast period
New services to gain traction with the resumption of busier lifestyles
Growing number of digital native brands investing in communication strategies
CATEGORY DATA
Table 31: Sales of Menswear by Category: Volume 2016-2021
Table 32: Sales of Menswear by Category: Value 2016-2021
Table 33: Sales of Menswear by Category: % Volume Growth 2016-2021
Table 34: Sales of Menswear by Category: % Value Growth 2016-2021
Table 35: NBO Company Shares of Menswear: % Value 2017-2021
Table 36: LBN Brand Shares of Menswear: % Value 2018-2021
Table 37: NBO Company Shares of Men's Nightwear: % Value 2017-2021
Table 38: LBN Brand Shares of Men's Nightwear: % Value 2018-2021
Table 39: NBO Company Shares of Men's Outerwear: % Value 2017-2021
Table 40: LBN Brand Shares of Men's Outerwear: % Value 2018-2021
Table 41: NBO Company Shares of Men's Swimwear: % Value 2017-2021
Table 42: LBN Brand Shares of Men's Swimwear: % Value 2018-2021
Table 43: NBO Company Shares of Men's Underwear: % Value 2017-2021
Table 44: LBN Brand Shares of Men's Underwear: % Value 2018-2021
Table 45: Forecast Sales of Menswear by Category: Volume 2021-2026
Table 46: Forecast Sales of Menswear by Category: Value 2021-2026
Table 47: Forecast Sales of Menswear by Category: % Volume Growth 2021-2026
Table 48: Forecast Sales of Menswear by Category: % Value Growth 2021-2026
CHILDRENSWEAR IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Back-to-school and advance of mass vaccination improve sales of childrenswear
Licensing is traditional strategy utilised by childrenswear producers
Franchising offers strong prospects with new players entering this business model
PROSPECTS AND OPPORTUNITIES
Digitalisation expected to play stronger role in customer engagement
Rapid transition between sizes in childrenswear favours second-hand market
Plus sizes gain traction in childrenswear
CATEGORY DATA
Table 49: Sales of Childrenswear by Category: Volume 2016-2021
Table 50: Sales of Childrenswear by Category: Value 2016-2021
Table 51: Sales of Childrenswear by Category: % Volume Growth 2016-2021
Table 52: Sales of Childrenswear by Category: % Value Growth 2016-2021
Table 53: NBO Company Shares of Childrenswear: % Value 2017-2021
Table 54: LBN Brand Shares of Childrenswear: % Value 2018-2021
Table 55: Forecast Sales of Childrenswear by Category: Volume 2021-2026
Table 56: Forecast Sales of Childrenswear by Category: Value 2021-2026
Table 57: Forecast Sales of Childrenswear by Category: % Volume Growth 2021-2026
Table 58: Forecast Sales of Childrenswear by Category: % Value Growth 2021-2026
SPORTSWEAR IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Resumption of outdoor activities leverages fitness lifestyles and leads to new entrants in sportswear
Media campaigns and celebrity endorsements remain important drivers
Major sportswear brands launch innovations to broaden consumer reach
PROSPECTS AND OPPORTUNITIES
Market consolidation expected to continue shaping the future with new mergers and acquisitions
New players initially gain relevance through e-commerce
New sporting activities become popular growth driver of associated clothing
CATEGORY DATA
Table 59: Sales of Sportswear by Category: Value 2016-2021
Table 60: Sales of Sportswear by Category: % Value Growth 2016-2021
Table 61: NBO Company Shares of Sportswear: % Value 2017-2021
Table 62: LBN Brand Shares of Sportswear: % Value 2018-2021
Table 63: Distribution of Sportswear by Format: % Value 2016-2021
Table 64: Forecast Sales of Sportswear by Category: Value 2021-2026
Table 65: Forecast Sales of Sportswear by Category: % Value Growth 2021-2026
JEANS IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Despite the challenge of home office culture, jeans offers innovation and sustainable appeal
Generational conflicts see need for distinction among millennials and Generation Z
New usage occasions and innovations try to leverage the category
PROSPECTS AND OPPORTUNITIES
Inflationary pressures in global scenario present future difficulties for jeans
Work/leisure trend is the new direction to be pursued by jeans producers in the coming years
Product innovation expected to support the appeal of jeans
CATEGORY DATA
Table 66: Sales of Jeans by Category: Volume 2016-2021
Table 67: Sales of Jeans by Category: Value 2016-2021
Table 68: Sales of Jeans by Category: % Volume Growth 2016-2021
Table 69: Sales of Jeans by Category: % Value Growth 2016-2021
Table 70: Sales of Men's Jeans by Category: Volume 2016-2021
Table 71: Sales of Men's Jeans by Category: Value 2016-2021
Table 72: Sales of Men's Jeans by Category: % Volume Growth 2016-2021
Table 73: Sales of Men's Jeans by Category: % Value Growth 2016-2021
Table 74: Sales of Women's Jeans by Category: Volume 2016-2021
Table 75: Sales of Women's Jeans by Category: Value 2016-2021
Table 76: Sales of Women's Jeans by Category: % Volume Growth 2016-2021
Table 77: Sales of Women's Jeans by Category: % Value Growth 2016-2021
Table 78: NBO Company Shares of Jeans: % Value 2017-2021
Table 79: LBN Brand Shares of Jeans: % Value 2018-2021
Table 80: Forecast Sales of Jeans by Category: Volume 2021-2026
Table 81: Forecast Sales of Jeans by Category: Value 2021-2026
Table 82: Forecast Sales of Jeans by Category: % Volume Growth 2021-2026
Table 83: Forecast Sales of Jeans by Category: % Value Growth 2021-2026
Table 84: Forecast Sales of Men's Jeans by Category: Volume 2021-2026
Table 85: Forecast Sales of Men's Jeans by Category: Value 2021-2026
Table 86: Forecast Sales of Men's Jeans by Category: % Volume Growth 2021-2026
Table 87: Forecast Sales of Men's Jeans by Category: % Value Growth 2021-2026
Table 88: Forecast Sales of Women's Jeans by Category: Volume 2021-2026
Table 89: Forecast Sales of Women's Jeans by Category: Value 2021-2026
Table 90: Forecast Sales of Women's Jeans by Category: % Volume Growth 2021-2026
Table 91: Forecast Sales of Women's Jeans by Category: % Value Growth 2021-2026
HOSIERY IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery hampered by peaking inflation and rising prices of cotton amid financial vulnerabilities
Market consolidation sees leading players invest in mergers and acquisitions
New features and commercial formats offering convenience encourage more regular innovation cycles
PROSPECTS AND OPPORTUNITIES
Healthy lifestyles and emerging sports expected to leverage consumption
More specific functionality and new occasions to continue driving category growth
Players will seek new target groups to offset global difficulties
CATEGORY DATA
Table 92: Sales of Hosiery by Category: Volume 2016-2021
Table 93: Sales of Hosiery by Category: Value 2016-2021
Table 94: Sales of Hosiery by Category: % Volume Growth 2016-2021
Table 95: Sales of Hosiery by Category: % Value Growth 2016-2021
Table 96: NBO Company Shares of Hosiery: % Value 2017-2021
Table 97: LBN Brand Shares of Hosiery: % Value 2018-2021
Table 98: Forecast Sales of Hosiery by Category: Volume 2021-2026
Table 99: Forecast Sales of Hosiery by Category: Value 2021-2026
Table 100: Forecast Sales of Hosiery by Category: % Volume Growth 2021-2026
Table 101: Forecast Sales of Hosiery by Category: % Value Growth 2021-2026
APPAREL ACCESSORIES IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Diversifying assortment by brands increases potential for other categories, such as apparel accessories
Emerging lifestyles, popularity of new sports, and diversity leverage the category
Partnerships and "store-in-store" concept gain traction
PROSPECTS AND OPPORTUNITIES
New pure e-commerce players to rapidly gain in popularity
Macroeconomic difficulties and financial vulnerabilities hinder recovery
Popularisation of imported sports culture to leverage demand for new accessories
CATEGORY DATA
Table 102: Sales of Apparel Accessories by Category: Volume 2016-2021
Table 103: Sales of Apparel Accessories by Category: Value 2016-2021
Table 104: Sales of Apparel Accessories by Category: % Volume Growth 2016-2021
Table 105: Sales of Apparel Accessories by Category: % Value Growth 2016-2021
Table 106: NBO Company Shares of Apparel Accessories: % Value 2017-2021
Table 107: LBN Brand Shares of Apparel Accessories: % Value 2018-2021
Table 108: Forecast Sales of Apparel Accessories by Category: Volume 2021-2026
Table 109: Forecast Sales of Apparel Accessories by Category: Value 2021-2026
Table 110: Forecast Sales of Apparel Accessories by Category: % Volume Growth 2021-2026
Table 111: Forecast Sales of Apparel Accessories by Category: % Value Growth 2021-2026
FOOTWEAR IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery in 2021 is slowed by economic difficulties
Partnerships allow stores to widen their appeal
Opportunities to further expand physical presence despite strong penetration of e-commerce
PROSPECTS AND OPPORTUNITIES
Niche areas to gain greater visibility over forecast period, generating other opportunities
Updating brand image will be key to attracting younger consumers
Mergers and acquisitions expected to remain as important driver for market consolidation
CATEGORY DATA
Table 112: Sales of Footwear by Category: Volume 2016-2021
Table 113: Sales of Footwear by Category: Value 2016-2021
Table 114: Sales of Footwear by Category: % Volume Growth 2016-2021
Table 115: Sales of Footwear by Category: % Value Growth 2016-2021
Table 116: NBO Company Shares of Footwear: % Value 2017-2021
Table 117: LBN Brand Shares of Footwear: % Value 2018-2021
Table 118: Distribution of Footwear by Format: % Value 2016-2021
Table 119: Forecast Sales of Footwear by Category: Volume 2021-2026
Table 120: Forecast Sales of Footwear by Category: Value 2021-2026
Table 121: Forecast Sales of Footwear by Category: % Volume Growth 2021-2026
Table 122: Forecast Sales of Footwear by Category: % Value Growth 2021-2026
