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Home Care in Latvia

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Broadly speaking, the pandemic had a positive impact on home care in 2020, a trend that has lingered into 2021 as lockdown measures were slowly relaxed. Lockdown meant more people spent more time at home, and in 2021 many people have continued to work or study from home wherever possible.

Euromonitor International's ‘ Home Care in Latvia market report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Home Care market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Product Code: HCPLA

TABLE OF CONTENTS

EXECUTIVE SUMMARY

Home care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for home care?

MARKET INDICATORS

Table 1: Households 2016-2021

MARKET DATA

Table 2: Sales of Home Care by Category: Value 2016-2021 Table 3: Sales of Home Care by Category: % Value Growth 2016-2021 Table 4: NBO Company Shares of Home Care: % Value 2017-2021 Table 5: LBN Brand Shares of Home Care: % Value 2018-2021 Table 6: Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 7: Distribution of Home Care by Format: % Value 2016-2021 Table 8: Distribution of Home Care by Format and Category: % Value 2021 Table 9: Forecast Sales of Home Care by Category: Value 2021-2026 Table 10: Forecast Sales of Home Care by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1: Research Sources

LAUNDRY CARE IN LATVIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Laundry care volumes slip as Latvia reopens Liquid tablet detergents enjoy full focus of producers and retailers Green trends add value to laundry care

PROSPECTS AND OPPORTUNITIES

Convenience and lack of specialisation key trends in laundry care Health trends offer solid value gains over the forecast period Lidl arrival may upend laundry care

CATEGORY INDICATORS

Table 11: Household Possession of Washing Machines 2016-2021

CATEGORY DATA

Table 12: Sales of Laundry Care by Category: Value 2016-2021 Table 13: Sales of Laundry Care by Category: % Value Growth 2016-2021 Table 14: Sales of Laundry Aids by Category: Value 2016-2021 Table 15: Sales of Laundry Aids by Category: % Value Growth 2016-2021 Table 16: Sales of Laundry Detergents by Category: Value 2016-2021 Table 17: Sales of Laundry Detergents by Category: % Value Growth 2016-2021 Table 18: NBO Company Shares of Laundry Care: % Value 2017-2021 Table 19: LBN Brand Shares of Laundry Care: % Value 2018-2021 Table 20: NBO Company Shares of Laundry Aids: % Value 2017-2021 Table 21: LBN Brand Shares of Laundry Aids: % Value 2018-2021 Table 22: NBO Company Shares of Laundry Detergents: % Value 2017-2021 Table 23: LBN Brand Shares of Laundry Detergents: % Value 2018-2021 Table 24: Forecast Sales of Laundry Care by Category: Value 2021-2026 Table 25: Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026

DISHWASHING IN LATVIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Relaxation of lockdown returns category to historic growth patterns Rising dishwasher penetration drives demand, but manufacturing heavyweights also key to growth Hand dishwashing struggles to add value

PROSPECTS AND OPPORTUNITIES

Automatic ticks all buttons Green, healthy trends one door for innovation and price growth Lidl entry will disrupt competitive environment in Latvia

CATEGORY INDICATORS

Table 26: Household Possession of Dishwashers 2015-2020

CATEGORY DATA

Table 27: Sales of Dishwashing by Category: Value 2016-2021 Table 28: Sales of Dishwashing by Category: % Value Growth 2016-2021 Table 29: NBO Company Shares of Dishwashing: % Value 2017-2021 Table 30: LBN Brand Shares of Dishwashing: % Value 2018-2021 Table 31: Forecast Sales of Dishwashing by Category: Value 2021-2026 Table 32: Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026

SURFACE CARE IN LATVIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sanitary concerns still linger as pandemic panic fades Convenience still king in Latvia Health, ecology trends start to inform surface care

PROSPECTS AND OPPORTUNITIES

Pandemic surface cleaning trends look set to remain Sustainability and reinvented distribution to support price points Lidl will prove a major disruptor

CATEGORY DATA

Table 33: Sales of Surface Care by Category: Value 2016-2021 Table 34: Sales of Surface Care by Category: % Value Growth 2016-2021 Table 35: Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021 Table 36: Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021 Table 37: NBO Company Shares of Surface Care: % Value 2017-2021 Table 38: LBN Brand Shares of Surface Care: % Value 2018-2021 Table 39: Forecast Sales of Surface Care by Category: Value 2021-2026 Table 40: Forecast Sales of Surface Care by Category: % Value Growth 2021-2026

BLEACH IN LATVIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Bleach consumption patterns returning to pre-pandemic norms Category concentration set to remain unchanged Economic worries favour bleach

PROSPECTS AND OPPORTUNITIES

Bleach faces multiple challenges going forward Reposition could slow decline Lidl set to depress prices even further over the forecast period

CATEGORY DATA

Table 41: Sales of Bleach: Value 2016-2021 Table 42: Sales of Bleach: % Value Growth 2016-2021 Table 43: NBO Company Shares of Bleach: % Value 2017-2021 Table 44: LBN Brand Shares of Bleach: % Value 2018-2021 Table 45: Forecast Sales of Bleach: Value 2021-2026 Table 46: Forecast Sales of Bleach: % Value Growth 2021-2026

TOILET CARE IN LATVIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Lockdown shifts toilet care consumption habits as sanitary concerns linger Toilet care suffers from perceptions of poor sustainability Premiumisation trends nipped in bud by economic impact of COVID-19

PROSPECTS AND OPPORTUNITIES

Wellness trends set to inform product development over the forecast period Upended work environment offers opportunity for toilet care Manufactures must be proactive vs. discounters

CATEGORY DATA

Table 47: Sales of Toilet Care by Category: Value 2016-2021 Table 48: Sales of Toilet Care by Category: % Value Growth 2016-2021 Table 49: NBO Company Shares of Toilet Care: % Value 2017-2021 Table 50: LBN Brand Shares of Toilet Care: % Value 2018-2021 Table 51: Forecast Sales of Toilet Care by Category: Value 2021-2026 Table 52: Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026

POLISHES IN LATVIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Pandemic continues to inform polishes trend in 2021 Limited scope for innovation, although producers are game Easing of restrictions lifts shoe polishes

PROSPECTS AND OPPORTUNITIES

Changing household trends limit opportunities for polishes over the forecast period Step towards sustainability may offer achievable innovation Lidl set to add to struggles of polishes producers

CATEGORY DATA

Table 53: Sales of Polishes by Category: Value 2016-2021 Table 54: Sales of Polishes by Category: % Value Growth 2016-2021 Table 55: NBO Company Shares of Polishes: % Value 2017-2021 Table 56: LBN Brand Shares of Polishes: % Value 2018-2021 Table 57: Forecast Sales of Polishes by Category: Value 2021-2026 Table 58: Forecast Sales of Polishes by Category: % Value Growth 2021-2026

AIR CARE IN LATVIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sales will benefit from reopening of homes to guests Non-essential status of air care impacts development Liquids benefit from natural health trends

PROSPECTS AND OPPORTUNITIES

Volume growth sustained by home/work hybrid Innovation in non-aerosol could support better pricing with wellness trends Private label perception to improve as Lidl comes to Latvia

CATEGORY DATA

Table 59: Sales of Air Care by Category: Value 2016-2021 Table 60: Sales of Air Care by Category: % Value Growth 2016-2021 Table 61: NBO Company Shares of Air Care: % Value 2017-2021 Table 62: LBN Brand Shares of Air Care: % Value 2018-2021 Table 63: Forecast Sales of Air Care by Category: Value 2021-2026 Table 64: Forecast Sales of Air Care by Category: % Value Growth 2021-2026

HOME INSECTICIDES IN LATVIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 has limited pull in Latvia Limited need for home insecticides, as consumers prefer natural, traditional solutions Return of travel helps category

PROSPECTS AND OPPORTUNITIES

Insect season expansion may offer opportunity Green trends linked to HW offer scope for product development in Latvia Discounter's arrival will make value development harder

CATEGORY DATA

Table 65: Sales of Home Insecticides by Category: Value 2016-2021 Table 66: Sales of Home Insecticides by Category: % Value Growth 2016-2021 Table 67: NBO Company Shares of Home Insecticides: % Value 2017-2021 Table 68: LBN Brand Shares of Home Insecticides: % Value 2018-2021 Table 69: Forecast Sales of Home Insecticides by Category: Value 2021-2026 Table 70: Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026