Product Code: DPPEG
TABLE OF CONTENTS
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
CHART 1: Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
CHART 2: Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
Table 1: Birth Rates 2016-2021
Table 2: Infant Population 2016-2021
Table 3: Female Population by Age 2016-2021
Table 4: Total Population by Age 2016-2021
Table 5: Households 2016-2021
Table 6: Forecast Infant Population 2021-2026
Table 7: Forecast Female Population by Age 2021-2026
Table 8: Forecast Total Population by Age 2021-2026
Table 9: Forecast Households 2021-2026
MARKET DATA
Table 10: Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 11: Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 12: NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 13: LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 14: Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 15: Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 16: Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 17: Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 18: Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1: Research Sources
SANITARY PROTECTION IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sanitary protection products witness stronger sales growth
Intense competition in sanitary protection
E-commerce plays a marginal role in sales of sanitary protection
PROSPECTS AND OPPORTUNITIES
Sales volume of sanitary products to continue growing
Tampons expected to register positive performance in the long run.
Demand for discreet products
CATEGORY DATA
Table 19: Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 20: Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Table 21: Retail Sales of Tampons by Application Format: % Value 2016-2021
Table 22: NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
Table 23: LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
Table 24: Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
Table 25: Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026
NAPPIES/DIAPERS/PANTS IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Volume performance of new born and standard nappies/diapers remains positive with little impact from COVID-19
Sales volume of junior nappies/diapers and pants recovering as children return to outdoor activities
E-commerce makes growing contribution to nappies/diapers/pants sales
PROSPECTS AND OPPORTUNITIES
Continued expansion
E-commerce set to see further growth even as social and economic activity returns to normal
Intense competition expected to limit changes in sales price
CATEGORY DATA
Table 26: Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 27: Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Table 28: NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
Table 29: LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
Table 30: Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
Table 31: Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026
RETAIL ADULT INCONTINENCE IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retail adult incontinence experiences limited impact from crisis
Sales price of adult incontinence products increases, affecting the market share of imported brands
Health and beauty specialist retailers remain dominant, while e-commerce sees continued growth
PROSPECTS AND OPPORTUNITIES
Adult incontinence prices expected to rise further
Adult incontinence sales are expected to slowly increase with increasing elderly population
Work to erode stigma
CATEGORY DATA
Table 32: Sales of Retail Adult Incontinence by Category: Value 2016-2021
Table 33: Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
Table 34: NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
Table 35: LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
Table 36: Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
Table 37: Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026
WIPES IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Wipes sees strong performance across categories
Sales through e-commerce increase strongly
Easy Group For Health & Beauty retains lead, though Reckitt Benckiser closes gap
PROSPECTS AND OPPORTUNITIES
Wipes to continue showing a positive performance
Quality to remain important in baby wipes
E-commerce will have a larger role in the sales of wipes
CATEGORY DATA
Table 38: Retail Sales of Wipes by Category: Value 2016-2021
Table 39: Retail Sales of Wipes by Category: % Value Growth 2016-2021
Table 40: NBO Company Shares of Retail Wipes: % Value 2017-2021
Table 41: LBN Brand Shares of Retail Wipes: % Value 2018-2021
Table 42: Forecast Retail Sales of Wipes by Category: Value 2021-2026
Table 43: Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026
RETAIL TISSUE IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retail tissue maintains positive performance
Quality remains a factor for health-related products
Sales of retail tissue through e-commerce still increasing
PROSPECTS AND OPPORTUNITIES
COVID-19 set to have lasting impact on purchasing patterns
E-commerce to gain growing role in sales of retail tissue
Increased competition expected amongst both local and international players
CATEGORY DATA
Table 44: Retail Sales of Tissue by Category: Value 2016-2021
Table 45: Retail Sales of Tissue by Category: % Value Growth 2016-2021
Table 46: NBO Company Shares of Retail Tissue: % Value 2017-2021
Table 47: LBN Brand Shares of Retail Tissue: % Value 2018-2021
Table 48: Forecast Retail Sales of Tissue by Category: Value 2021-2026
Table 49: Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026
AWAY-FROM-HOME TISSUE AND HYGIENE IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Horeca channel recovery reflected in AFH tissue consumption
The business/industry channel makes significant contribution to sales of AFH tissues
Rise in consumption of toilet paper and AFH hygiene products by hospitals.
PROSPECTS AND OPPORTUNITIES
Further recovery of tourism industry set to have positive impact on AFH tissue sales
AFH incontinence volume sales expected to show a moderate increase
Customers unlikely to become brand loyal as they seek the best prices
CATEGORY DATA
Table 50: Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 51: Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 52: Sales of Away-From-Home Paper Towels by Type: % Value 2016-2021
Table 53: Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
Table 54: Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
Table 55: Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
Table 56: Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026
