Product Code: DPPAR
TABLE OF CONTENTS
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
CHART 1: Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
CHART 2: Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
Table 1: Birth Rates 2016-2021
Table 2: Infant Population 2016-2021
Table 3: Female Population by Age 2016-2021
Table 4: Total Population by Age 2016-2021
Table 5: Households 2016-2021
Table 6: Forecast Infant Population 2021-2026
Table 7: Forecast Female Population by Age 2021-2026
Table 8: Forecast Total Population by Age 2021-2026
Table 9: Forecast Households 2021-2026
MARKET DATA
Table 10: Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 11: Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 12: NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 13: LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 14: Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 15: Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 16: Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 17: Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 18: Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1: Research Sources
SANITARY PROTECTION IN ARGENTINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Essentialness of sanitary protection ensures volume growth
Towels performance more stable
Mid-priced brands gain value share
PROSPECTS AND OPPORTUNITIES
Essentialness of sanitary protection products ensure positive constant value growth
Sustainability concerns on the rise
Pantyliners and tampons offer further room for expansion
CATEGORY DATA
Table 19: Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 20: Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Table 21: Retail Sales of Tampons by Application Format: % Value 2016-2021
Table 22: NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
Table 23: LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
Table 24: Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
Table 25: Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026
NAPPIES/DIAPERS/PANTS IN ARGENTINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Decline in volume sales as spiralling inflation hits consumer purchasing power
BabySec continues to gain value share and threaten the two top brands
Lower use of nappies through AFH channel due to COVID-19
PROSPECTS AND OPPORTUNITIES
Declining birth rate has negative impact
Kimberly-Clark announced an important investment
Growth of e-commerce and specialised channels
CATEGORY DATA
Table 26: Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 27: Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Table 28: NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
Table 29: LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
Table 30: Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
Table 31: Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026
RETAIL ADULT INCONTINENCE IN ARGENTINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Moderate recovery in 2021
Erosion of taboos and increasing consumer awareness will benefit the product area
Kimberly-Clark retains convincing leadership, benefiting from local production
PROSPECTS AND OPPORTUNITIES
Large consumer base supports volume sales
E-commerce continues to gain value share
Panaleras set to attract more consumers
CATEGORY DATA
Table 32: Sales of Retail Adult Incontinence by Category: Value 2016-2021
Table 33: Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
Table 34: NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
Table 35: LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
Table 36: Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
Table 37: Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026
RX/REIMBURSEMENT ADULT INCONTINENCE IN ARGENTINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
PAMI in charge of the Rx/reimbursement system
Limited suppliers stymies competition
Reimbursement system overly complicated
PROSPECTS AND OPPORTUNITIES
Unit price will decrease over forecast period
Public finances under pressure
No room for other players over the forecast period
CATEGORY DATA
Table 38: Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2016-2021
Table 39: Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2016-2021
Table 40: Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2021-2026
Table 41: Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2021-2026
WIPES IN ARGENTINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Baby wipes drag product area down
Cosmetic wipes on the road to recovery
Baby wipes brands lead overall
PROSPECTS AND OPPORTUNITIES
E-commerce will continue to gain value share
Growing interest in niche products
Wipes perceived as a luxury and consumers opt for cheaper options
CATEGORY DATA
Table 42: Retail Sales of Wipes by Category: Value 2016-2021
Table 43: Retail Sales of Wipes by Category: % Value Growth 2016-2021
Table 44: NBO Company Shares of Retail Wipes: % Value 2017-2021
Table 45: LBN Brand Shares of Retail Wipes: % Value 2018-2021
Table 46: Forecast Retail Sales of Wipes by Category: Value 2021-2026
Table 47: Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026
RETAIL TISSUE IN ARGENTINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Despite decline, retail tissue still presents high volume of sales
High penetration rate of retail tissue in Argentina
No change in status quo
PROSPECTS AND OPPORTUNITIES
Other channels increasingly compete with grocery
Affordability will drive value sales
Sustainability concerns offer opportunities for growth
CATEGORY DATA
Table 48: Retail Sales of Tissue by Category: Value 2016-2021
Table 49: Retail Sales of Tissue by Category: % Value Growth 2016-2021
Table 50: NBO Company Shares of Retail Tissue: % Value 2017-2021
Table 51: LBN Brand Shares of Retail Tissue: % Value 2018-2021
Table 52: Forecast Retail Sales of Tissue by Category: Value 2021-2026
Table 53: Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026
AWAY-FROM-HOME TISSUE AND HYGIENE IN ARGENTINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Healthy increase in constant value growth in 2021
Price winning over quality, due to economic uncertainty
AFH players unsuccessful in breaking into retail landscape
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over the forecast period
Significant potential for growth within AFH adult incontinence
Sustainability concerns dampen volume sales
CATEGORY DATA
Table 54: Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 55: Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 56: Sales of Away-From-Home Paper Towels by Type: % Value 2016-2021
Table 57: Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
Table 58: Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
Table 59: Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
Table 60: Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026
