Product Code: DPPCO
TABLE OF CONTENTS
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
CHART 1: Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
CHART 2: Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
Table 1: Birth Rates 2016-2021
Table 2: Infant Population 2016-2021
Table 3: Female Population by Age 2016-2021
Table 4: Total Population by Age 2016-2021
Table 5: Households 2016-2021
Table 6: Forecast Infant Population 2021-2026
Table 7: Forecast Female Population by Age 2021-2026
Table 8: Forecast Total Population by Age 2021-2026
Table 9: Forecast Households 2021-2026
MARKET DATA
Table 10: Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 11: Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 12: NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 13: LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 14: Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 15: Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 16: Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 17: Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 18: Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1: Research Sources
SANITARY PROTECTION IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Leading players offer segmented ranges
Specialised products driving category growth
Dual products make their debut, catering to middle-aged women
PROSPECTS AND OPPORTUNITIES
Growth opportunities in tampons
Innovation supporting category growth
Eco-friendly products still niche, but expanding offer for consumers
CATEGORY DATA
Table 19: Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 20: Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Table 21: Retail Sales of Tampons by Application Format: % Value 2016-2021
Table 22: NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
Table 23: LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
Table 24: Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
Table 25: Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026
NAPPIES/DIAPERS/PANTS IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Big sizes compensating for slower pace of new born products
Private label expanding in nappies/diapers/pants
Category growth comes from opposite price tiers
PROSPECTS AND OPPORTUNITIES
Price increases inevitable in 2022
Decline in birth rates poses ongoing threat to volume growth
Reusable nappies/diapers taking time to gain consumer acceptance
CATEGORY DATA
Table 26: Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 27: Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Table 28: NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
Table 29: LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
Table 30: Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
Table 31: Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026
RETAIL ADULT INCONTINENCE IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Return to pre-pandemic levels in 2021
Recruiting of early users brings growth opportunities
E-commerce emerging channel for incontinence products
PROSPECTS AND OPPORTUNITIES
Comfort and discretion to drive innovation in the category
Ageing population brings opportunities for growth.
Rivals seeking to gain ground through innovation and segmentation
CATEGORY DATA
Table 32: Sales of Retail Adult Incontinence by Category: Value 2016-2021
Table 33: Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
Table 34: NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
Table 35: LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
Table 36: Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
Table 37: Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026
RX/REIMBURSEMENT ADULT INCONTINENCE IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lack of clarity relating to Colombian Health Benefits Plan
PROSPECTS AND OPPORTUNITIES
Growing demand to spur sector development
CATEGORY DATA
Table 38: Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2016-2021
Table 39: Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2016-2021
Table 40: Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2021-2026
Table 41: Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2021-2026
WIPES IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Wipes stands out
Baby wipes still cornerstone of category
Productos Familia Sancela provides wide-ranging offer
PROSPECTS AND OPPORTUNITIES
Lasting rise in hygiene-consciousness
Eco concerns
Potential for private label expansion
CATEGORY DATA
Table 42: Retail Sales of Wipes by Category: Value 2016-2021
Table 43: Retail Sales of Wipes by Category: % Value Growth 2016-2021
Table 44: NBO Company Shares of Retail Wipes: % Value 2017-2021
Table 45: LBN Brand Shares of Retail Wipes: % Value 2018-2021
Table 46: Forecast Retail Sales of Wipes by Category: Value 2021-2026
Table 47: Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026
RETAIL TISSUE IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Return to normality impacted by social unrest
Private label segment holds largest share
Kitchen towels continue to show positive growth
PROSPECTS AND OPPORTUNITIES
Households to retain hygiene-focused practices
Development of B2C digital strategies
Price-sensitivity to remain key factor in purchasing decisions
CATEGORY DATA
Table 48: Retail Sales of Tissue by Category: Value 2016-2021
Table 49: Retail Sales of Tissue by Category: % Value Growth 2016-2021
Table 50: NBO Company Shares of Retail Tissue: % Value 2017-2021
Table 51: LBN Brand Shares of Retail Tissue: % Value 2018-2021
Table 52: Forecast Retail Sales of Tissue by Category: Value 2021-2026
Table 53: Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026
AWAY-FROM-HOME TISSUE AND HYGIENE IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Conditions ease but obstacles remain
Increased price-sensitivity in AFH and retail
Strong retail presence supports leading position of Familia Sancela
PROSPECTS AND OPPORTUNITIES
Recovery of business, travel and horeca to take some time
Ageing population provides strong scope for further growth
Rising demand for innovative AFH wipers provides source of encouragement
CATEGORY DATA
Table 54: Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 55: Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 56: Sales of Away-From-Home Paper Towels by Type: % Value 2016-2021
Table 57: Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
Table 58: Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
Table 59: Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
Table 60: Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026
