Product Code: CLFPL
TABLE OF CONTENTS
EXECUTIVE SUMMARY
Apparel and footwear in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 1: Sales of Apparel and Footwear by Category: Volume 2016-2021
Table 2: Sales of Apparel and Footwear by Category: Value 2016-2021
Table 3: Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
Table 4: Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
Table 5: NBO Company Shares of Apparel and Footwear: % Value 2017-2021
Table 6: LBN Brand Shares of Apparel and Footwear: % Value 2018-2021
Table 7: Distribution of Apparel and Footwear by Format: % Value 2016-2021
Table 8: Distribution of Apparel and Footwear by Format and Category: % Value 2021
Table 9: Forecast Sales of Apparel and Footwear by Category: Volume 2021-2026
Table 10: Forecast Sales of Apparel and Footwear by Category: Value 2021-2026
Table 11: Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2021-2026
Table 12: Forecast Sales of Apparel and Footwear by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1: Research Sources
WOMENSWEAR IN POLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Womenswear records sharp rebound following declines of 2020
Increasing interest in sportswear among women as part of casualisation trend
Convenience and ease of online shopping particularly attractive to women
PROSPECTS AND OPPORTUNITIES
Second-hand market for womenswear is becoming extremely popular
The plus-size category has already reached the peak of its popularity
Declining fertility rates to hamper growth of maternity wear
CATEGORY DATA
Table 13: Sales of Womenswear by Category: Volume 2016-2021
Table 14: Sales of Womenswear by Category: Value 2016-2021
Table 15: Sales of Womenswear by Category: % Volume Growth 2016-2021
Table 16: Sales of Womenswear by Category: % Value Growth 2016-2021
Table 17: NBO Company Shares of Womenswear: % Value 2017-2021
Table 18: LBN Brand Shares of Womenswear: % Value 2018-2021
Table 19: NBO Company Shares of Women's Nightwear: % Value 2017-2021
Table 20: LBN Brand Shares of Women's Nightwear: % Value 2018-2021
Table 21: NBO Company Shares of Women's Outerwear: % Value 2017-2021
Table 22: LBN Brand Shares of Women's Outerwear: % Value 2018-2021
Table 23: NBO Company Shares of Women's Swimwear: % Value 2017-2021
Table 24: LBN Brand Shares of Women's Swimwear: % Value 2018-2021
Table 25: NBO Company Shares of Women's Underwear: % Value 2017-2021
Table 26: LBN Brand Shares of Women's Underwear: % Value 2018-2021
Table 27: Forecast Sales of Womenswear by Category: Volume 2021-2026
Table 28: Forecast Sales of Womenswear by Category: Value 2021-2026
Table 29: Forecast Sales of Womenswear by Category: % Volume Growth 2021-2026
Table 30: Forecast Sales of Womenswear by Category: % Value Growth 2021-2026
MENSWEAR IN POLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Menswear experiences visible rebound following 2020's decline
Smart casual continues to gain momentum
Formal menswear brands identify new categories to address demand for comfort
PROSPECTS AND OPPORTUNITIES
E-commerce likely to further penetrate menswear
Women largely responsible for men's purchasing decisions in Poland
Interest in unisex clothing is growing
CATEGORY DATA
Table 31: Sales of Menswear by Category: Volume 2016-2021
Table 32: Sales of Menswear by Category: Value 2016-2021
Table 33: Sales of Menswear by Category: % Volume Growth 2016-2021
Table 34: Sales of Menswear by Category: % Value Growth 2016-2021
Table 35: NBO Company Shares of Menswear: % Value 2017-2021
Table 36: LBN Brand Shares of Menswear: % Value 2018-2021
Table 37: NBO Company Shares of Men's Nightwear: % Value 2017-2021
Table 38: LBN Brand Shares of Men's Nightwear: % Value 2018-2021
Table 39: NBO Company Shares of Men's Outerwear: % Value 2017-2021
Table 40: LBN Brand Shares of Men's Outerwear: % Value 2018-2021
Table 41: NBO Company Shares of Men's Swimwear: % Value 2017-2021
Table 42: LBN Brand Shares of Men's Swimwear: % Value 2018-2021
Table 43: NBO Company Shares of Men's Underwear: % Value 2017-2021
Table 44: LBN Brand Shares of Men's Underwear: % Value 2018-2021
Table 45: Forecast Sales of Menswear by Category: Volume 2021-2026
Table 46: Forecast Sales of Menswear by Category: Value 2021-2026
Table 47: Forecast Sales of Menswear by Category: % Volume Growth 2021-2026
Table 48: Forecast Sales of Menswear by Category: % Value Growth 2021-2026
CHILDRENSWEAR IN POLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Partial recovery for childrenswear after pandemic
Ecology and sustainability at a premium
Government demands tax rate cut for childrenswear and footwear
PROSPECTS AND OPPORTUNITIES
Low birth rate likely to influence demand for childrenswear in the coming years
Social media influencers are driving trends
Gifting for expectant mothers becomes a popular custom in Poland
CATEGORY DATA
Table 49: Sales of Childrenswear by Category: Volume 2016-2021
Table 50: Sales of Childrenswear by Category: Value 2016-2021
Table 51: Sales of Childrenswear by Category: % Volume Growth 2016-2021
Table 52: Sales of Childrenswear by Category: % Value Growth 2016-2021
Table 53: NBO Company Shares of Childrenswear: % Value 2017-2021
Table 54: LBN Brand Shares of Childrenswear: % Value 2018-2021
Table 55: Forecast Sales of Childrenswear by Category: Volume 2021-2026
Table 56: Forecast Sales of Childrenswear by Category: Value 2021-2026
Table 57: Forecast Sales of Childrenswear by Category: % Volume Growth 2021-2026
Table 58: Forecast Sales of Childrenswear by Category: % Value Growth 2021-2026
SPORTSWEAR IN POLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sportswear sales fully recover in 2021 as training facilities reopen
Sportswear popular for comfort element, supporting casualisation trend
E-commerce continues to record positive performance in 2021
PROSPECTS AND OPPORTUNITIES
Further growth momentum to depend on future development of the pandemic
Pandemic changes consumer habits
Omnichannel strategy is becoming the standard
CATEGORY DATA
Table 59: Sales of Sportswear by Category: Value 2016-2021
Table 60: Sales of Sportswear by Category: % Value Growth 2016-2021
Table 61: NBO Company Shares of Sportswear: % Value 2017-2021
Table 62: LBN Brand Shares of Sportswear: % Value 2018-2021
Table 63: Distribution of Sportswear by Format: % Value 2016-2021
Table 64: Forecast Sales of Sportswear by Category: Value 2021-2026
Table 65: Forecast Sales of Sportswear by Category: % Value Growth 2021-2026
JEANS IN POLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Greater resilience to pandemic trends shown by jeans
Jeggings are gaining in popularity
"Retro" looks are back in fashion
PROSPECTS AND OPPORTUNITIES
Solid growth predicted for jeans over the forecast period
Zero-waste and eco-friendly options are increasingly important trends
The "total look" is a visible trend incorporating jeans
CATEGORY DATA
Table 66: Sales of Jeans by Category: Volume 2016-2021
Table 67: Sales of Jeans by Category: Value 2016-2021
Table 68: Sales of Jeans by Category: % Volume Growth 2016-2021
Table 69: Sales of Jeans by Category: % Value Growth 2016-2021
Table 70: Sales of Men's Jeans by Category: Volume 2016-2021
Table 71: Sales of Men's Jeans by Category: Value 2016-2021
Table 72: Sales of Men's Jeans by Category: % Volume Growth 2016-2021
Table 73: Sales of Men's Jeans by Category: % Value Growth 2016-2021
Table 74: Sales of Women's Jeans by Category: Volume 2016-2021
Table 75: Sales of Women's Jeans by Category: Value 2016-2021
Table 76: Sales of Women's Jeans by Category: % Volume Growth 2016-2021
Table 77: Sales of Women's Jeans by Category: % Value Growth 2016-2021
Table 78: NBO Company Shares of Jeans: % Value 2017-2021
Table 79: LBN Brand Shares of Jeans: % Value 2018-2021
Table 80: Forecast Sales of Jeans by Category: Volume 2021-2026
Table 81: Forecast Sales of Jeans by Category: Value 2021-2026
Table 82: Forecast Sales of Jeans by Category: % Volume Growth 2021-2026
Table 83: Forecast Sales of Jeans by Category: % Value Growth 2021-2026
Table 84: Forecast Sales of Men's Jeans by Category: Volume 2021-2026
Table 85: Forecast Sales of Men's Jeans by Category: Value 2021-2026
Table 86: Forecast Sales of Men's Jeans by Category: % Volume Growth 2021-2026
Table 87: Forecast Sales of Men's Jeans by Category: % Value Growth 2021-2026
Table 88: Forecast Sales of Women's Jeans by Category: Volume 2021-2026
Table 89: Forecast Sales of Women's Jeans by Category: Value 2021-2026
Table 90: Forecast Sales of Women's Jeans by Category: % Volume Growth 2021-2026
Table 91: Forecast Sales of Women's Jeans by Category: % Value Growth 2021-2026
HOSIERY IN POLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hosiery sales rebound as local economy reopens
Polish brands reign in hosiery, but not without challenges
Innovations in hosiery
PROSPECTS AND OPPORTUNITIES
Demand for hosiery to continue growing
Plus-size trend in tights still visible
Ecological impact of production will become increasingly important aspect
CATEGORY DATA
Table 92: Sales of Hosiery by Category: Volume 2016-2021
Table 93: Sales of Hosiery by Category: Value 2016-2021
Table 94: Sales of Hosiery by Category: % Volume Growth 2016-2021
Table 95: Sales of Hosiery by Category: % Value Growth 2016-2021
Table 96: NBO Company Shares of Hosiery: % Value 2017-2021
Table 97: LBN Brand Shares of Hosiery: % Value 2018-2021
Table 98: Forecast Sales of Hosiery by Category: Volume 2021-2026
Table 99: Forecast Sales of Hosiery by Category: Value 2021-2026
Table 100: Forecast Sales of Hosiery by Category: % Volume Growth 2021-2026
Table 101: Forecast Sales of Hosiery by Category: % Value Growth 2021-2026
APPAREL ACCESSORIES IN POLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Marked rebound due to lifting of restrictions
Younger consumers rely on fashionable accessories to add interest to outfits
The boom in protective face masks starts to wane
PROSPECTS AND OPPORTUNITIES
Further development of the category
Eco trend also relevant in apparel accessories
E-commerce will continue to expand its penetration
CATEGORY DATA
Table 102: Sales of Apparel Accessories by Category: Volume 2016-2021
Table 103: Sales of Apparel Accessories by Category: Value 2016-2021
Table 104: Sales of Apparel Accessories by Category: % Volume Growth 2016-2021
Table 105: Sales of Apparel Accessories by Category: % Value Growth 2016-2021
Table 106: NBO Company Shares of Apparel Accessories: % Value 2017-2021
Table 107: LBN Brand Shares of Apparel Accessories: % Value 2018-2021
Table 108: Forecast Sales of Apparel Accessories by Category: Volume 2021-2026
Table 109: Forecast Sales of Apparel Accessories by Category: Value 2021-2026
Table 110: Forecast Sales of Apparel Accessories by Category: % Volume Growth 2021-2026
Table 111: Forecast Sales of Apparel Accessories by Category: % Value Growth 2021-2026
FOOTWEAR IN POLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Footwear records visible rebound
The trend for comfort and originality
Sneaker fashion and vintage style
PROSPECTS AND OPPORTUNITIES
Solid demand predicted for footwear over the forecast period
Reducing the number and scale of promotions
Integration of sales channels and digitalisation dynamics
CATEGORY DATA
Table 112: Sales of Footwear by Category: Volume 2016-2021
Table 113: Sales of Footwear by Category: Value 2016-2021
Table 114: Sales of Footwear by Category: % Volume Growth 2016-2021
Table 115: Sales of Footwear by Category: % Value Growth 2016-2021
Table 116: NBO Company Shares of Footwear: % Value 2017-2021
Table 117: LBN Brand Shares of Footwear: % Value 2018-2021
Table 118: Distribution of Footwear by Format: % Value 2016-2021
Table 119: Forecast Sales of Footwear by Category: Volume 2021-2026
Table 120: Forecast Sales of Footwear by Category: Value 2021-2026
Table 121: Forecast Sales of Footwear by Category: % Volume Growth 2021-2026
Table 122: Forecast Sales of Footwear by Category: % Value Growth 2021-2026
