Product Code: DPPBV
TABLE OF CONTENTS
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1: Birth Rates 2016-2021
Table 2: Infant Population 2016-2021
Table 3: Female Population by Age 2016-2021
Table 4: Total Population by Age 2016-2021
Table 5: Households 2016-2021
Table 6: Forecast Infant Population 2021-2026
Table 7: Forecast Female Population by Age 2021-2026
Table 8: Forecast Total Population by Age 2021-2026
Table 9: Forecast Households 2021-2026
MARKET DATA
Table 10: Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 11: Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 12: NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 13: LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 14: Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 15: Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 16: Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 17: Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1: Research Sources
SANITARY PROTECTION IN BOLIVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery as society gradually opens up
Nosotras consolidates its dominant position ahead of Kotex
Increasing price sensitivity sees consumers trading down
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Consumer base expected to grow over forecast period
Possible tax exemption could make sanitary protection affordable for lower-income consumers
CATEGORY DATA
Table 18: Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 19: Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Table 20: NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
Table 21: LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
Table 22: Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
Table 23: Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026
NAPPIES/DIAPERS/PANTS IN BOLIVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Counterfeit products dampen volume sales of nappies/diapers/pants
Kimberly leverages its widespread distribution network and broad portfolio to dominate sales
Earlier potty training and reduced consumer purchasing power impacts sales
PROSPECTS AND OPPORTUNITIES
Tighter control on smuggling needed to sustain growth
Growing presence of lower priced brands leads to more competition
Brands will look to differentiate through innovation
CATEGORY DATA
Table 24: Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 25: Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Table 26: NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
Table 27: LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
Table 28: Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
Table 29: Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026
RETAIL ADULT INCONTINENCE IN BOLIVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Second year of declining value sales
Kimberly Bolivia continues to dominate, despite increasing competition
Embarrassment around incontinence hinders value sales
PROSPECTS AND OPPORTUNITIES
Ageing population widens consumer base
Increased competition over forecast period
Increased visibility will help to reduce embarrassment factor
CATEGORY DATA
Table 30: Sales of Retail Adult Incontinence by Category: Value 2016-2021
Table 31: Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
Table 32: NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
Table 33: LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
Table 34: Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
Table 35: Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026
WIPES IN BOLIVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Value sales on par with 2020
Kimberly continues to dominate wipes thanks to the strength of its Huggies brand
Cosmetic wipes on the road to recovery
PROSPECTS AND OPPORTUNITIES
Wipes will benefit from high birth rates and greater penetration in rural areas
Growing interest in niche products
Increased demand for make-up benefits cosmetic wipes
CATEGORY DATA
Table 36: Retail Sales of Wipes by Category: Value 2016-2021
Table 37: Retail Sales of Wipes by Category: % Value Growth 2016-2021
Table 38: NBO Company Shares of Retail Wipes: % Value 2017-2021
Table 39: LBN Brand Shares of Retail Wipes: % Value 2018-2021
Table 40: Forecast Retail Sales of Wipes by Category: Value 2021-2026
Table 41: Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026
RETAIL TISSUE IN BOLIVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Significant trading down within toilet paper in 2021
Copelme maintains the lead in retail tissue thanks to its successful Nacional brand, though loses value share
Decline in demand for paper towels
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Sustainability concerns offer opportunities for growth
Sales of pocket handkerchiefs expected to recover in coming years
CATEGORY DATA
Table 42: Retail Sales of Tissue by Category: Value 2016-2021
Table 43: Retail Sales of Tissue by Category: % Value Growth 2016-2021
Table 44: NBO Company Shares of Retail Tissue: % Value 2017-2021
Table 45: LBN Brand Shares of Retail Tissue: % Value 2018-2021
Table 46: Forecast Retail Sales of Tissue by Category: Value 2021-2026
Table 47: Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026
AWAY-FROM-HOME TISSUE AND HYGIENE IN BOLIVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Healthy increase in current value growth in 2021
Extensive product offering ensures Kimberly remains in pole position
Foodservice dominates AFH tissue and hygiene
PROSPECTS AND OPPORTUNITIES
Health constant value growth, as society opens up
Local brands show increasing interest in expanding into AFH sales
Significant potential for growth within AFH adult incontinence
CATEGORY DATA
Table 48: Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 49: Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 50: Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
Table 51: Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
Table 52: Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
Table 53: Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026
