Product Code: DPPRI
TABLE OF CONTENTS
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1: Birth Rates 2016-2021
Table 2: Infant Population 2016-2021
Table 3: Female Population by Age 2016-2021
Table 4: Total Population by Age 2016-2021
Table 5: Households 2016-2021
Table 6: Forecast Infant Population 2021-2026
Table 7: Forecast Female Population by Age 2021-2026
Table 8: Forecast Total Population by Age 2021-2026
Table 9: Forecast Households 2021-2026
MARKET DATA
Table 10: Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 11: Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 12: NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 13: LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 14: Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 15: Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 16: Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 17: Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 18: Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1: Research Sources
SANITARY PROTECTION IN COSTA RICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Improving economic situation and move back towards normality boost sales of higher-value pantyliners and tampons
Kimberly-Clark invests in education and new products to win over consumers
Essity launches new lines and renews packaging to add value to its offer
PROSPECTS AND OPPORTUNITIES
Players to drive interest in pantyliners and tampons to add value to sales
New products, education and social responsibility initiatives offer ways to change perceptions of sanitary protection
Environmental and lifestyle trends set to inform consumer choices and shopping habits
CATEGORY DATA
Table 19: Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 20: Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Table 21: NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
Table 22: LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
Table 23: Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
Table 24: Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026
NAPPIES/DIAPERS/PANTS IN COSTA RICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Heightened hygiene awareness and young parents' use of e-commerce boost sales
Promotions maintain interest among a price-sensitive consumer base
High brand recognition and wide product ranges keep Huggies and Pampers ahead of the field
PROSPECTS AND OPPORTUNITIES
Improving economic situation and heightened hygiene awareness predicted to push use of disposable products
Private label expected to gain traction through expanding shelf space and wider product ranges
Ecological versions set to add value to offers and stimulate sales
CATEGORY DATA
Table 25: Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 26: Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Table 27: NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
Table 28: LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
Table 29: Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
Table 30: Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026
RETAIL ADULT INCONTINENCE IN COSTA RICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Essential status and ageing population trend grow the demand for adult incontinence products
Tena and Plenitud dominate with a wide range of formats and absorbency levels
New offerings and consumer engagement help to develop the category
PROSPECTS AND OPPORTUNITIES
Ageing population trend, education and economic recovery offer growth opportunities
Room for growth expected to stimulate new strategies and attract new entrants
Players to invest in advertising to normalise incontinence and offer new products to cater to various lifestyles
CATEGORY DATA
Table 31: Sales of Retail Adult Incontinence by Category: Value 2016-2021
Table 32: Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
Table 33: NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
Table 34: LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
Table 35: Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
Table 36: Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026
WIPES IN COSTA RICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
All purpose cleaning wipes offers multiuse and economy savings
New entrants and offerings tap into higher hygiene standards
Demand for cleaning and disinfectant wipes helps Reckitt Benckiser and Clorox gain ground
PROSPECTS AND OPPORTUNITIES
Wipes with disinfectant and antibacterial properties to remain highly demanded as the threat of COVID-19 lingers
Room for growth expected to bring in new brands
More natural yet effective products set to shape innovation
CATEGORY DATA
Table 37: Retail Sales of Wipes by Category: Value 2016-2021
Table 38: Retail Sales of Wipes by Category: % Value Growth 2016-2021
Table 39: NBO Company Shares of Retail Wipes: % Value 2017-2021
Table 40: LBN Brand Shares of Retail Wipes: % Value 2018-2021
Table 41: Forecast Retail Sales of Wipes by Category: Value 2021-2026
Table 42: Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026
RETAIL TISSUE IN COSTA RICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
More stable growth as consumers start to return to pre-pandemic lifestyles
Residual stay-at-home tendency boosts sales of toilet paper
Wide availability and novelties support top-of-mind status for brands by Kimberly-Clark and Essity
PROSPECTS AND OPPORTUNITIES
Positive, but more moderate growth as consumers resume work and social norms
Investments in segmentation and value for money to cover consumer bases
Launches of more sustainable products anticipated as manufacturers and consumers increase their focus on the environment
CATEGORY DATA
Table 43: Retail Sales of Tissue by Category: Value 2016-2021
Table 44: Retail Sales of Tissue by Category: % Value Growth 2016-2021
Table 45: NBO Company Shares of Retail Tissue: % Value 2017-2021
Table 46: LBN Brand Shares of Retail Tissue: % Value 2018-2021
Table 47: Forecast Retail Sales of Tissue by Category: Value 2021-2026
Table 48: Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026
AWAY-FROM-HOME TISSUE AND HYGIENE IN COSTA RICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Reopening of channels and improving tourist flows aid rebound in AFH sales
Hospitals/healthcare offers positive trend, but residual work-from-home and distance learning policies slow recovery
Changed consumer behaviour presents push-pull factors in AFH tissue
PROSPECTS AND OPPORTUNITIES
Residual COVID-19 crisis imposes limits on major drivers of AFH tissue sales
Purchasers to seek advantageous deals to offset higher spending in other areas
Kimberly-Clark and Essity to leverage high brand awareness, wide distribution and local production to retain a competitive edge
CATEGORY DATA
Table 49: Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 50: Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 51: Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
Table 52: Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
Table 53: Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
Table 54: Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026
