Product Code: HCPUZ
TABLE OF CONTENTS
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1: Households 2016-2021
MARKET DATA
Table 2: Sales of Home Care by Category: Value 2016-2021
Table 3: Sales of Home Care by Category: % Value Growth 2016-2021
Table 4: NBO Company Shares of Home Care: % Value 2017-2021
Table 5: LBN Brand Shares of Home Care: % Value 2018-2021
Table 6: Distribution of Home Care by Format: % Value 2016-2021
Table 7: Distribution of Home Care by Format and Category: % Value 2021
Table 8: Forecast Sales of Home Care by Category: Value 2021-2026
Table 9: Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1: Research Sources
LAUNDRY CARE IN UZBEKISTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Laundry care continues to see slightly negative impact from COVID-19, due to slowing down of developments and weaker consumer spending power
Growth continues in emerging and more modern categories, albeit from a low base and with many consumers favouring traditional products
Procter & Gamble maintains its lead over Henkel, as the two multinationals continue to hold the top three brands
PROSPECTS AND OPPORTUNITIES
Sales set to remain somewhat stilted over the forecast period, albeit still healthy
Traditional and standard powder variants remain the major choice of consumers
Developments expected to return in more modern laundry aids and liquid detergents
CATEGORY INDICATORS
Table 10: Household Possession of Washing Machines 2016-2021
CATEGORY DATA
Table 11: Sales of Laundry Care by Category: Value 2016-2021
Table 12: Sales of Laundry Care by Category: % Value Growth 2016-2021
Table 13: Sales of Laundry Aids by Category: Value 2016-2021
Table 14: Sales of Laundry Aids by Category: % Value Growth 2016-2021
Table 15: Sales of Laundry Detergents by Category: Value 2016-2021
Table 16: Sales of Laundry Detergents by Category: % Value Growth 2016-2021
Table 17: NBO Company Shares of Laundry Care: % Value 2017-2021
Table 18: LBN Brand Shares of Laundry Care: % Value 2018-2021
Table 19: NBO Company Shares of Laundry Aids: % Value 2017-2021
Table 20: LBN Brand Shares of Laundry Aids: % Value 2018-2021
Table 21: NBO Company Shares of Laundry Detergents: % Value 2017-2021
Table 22: LBN Brand Shares of Laundry Detergents: % Value 2018-2021
Table 23: Forecast Sales of Laundry Care by Category: Value 2021-2026
Table 24: Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026
DISHWASHING IN UZBEKISTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Automatic dishwashing thrives, whilst hand dishwashing continues to account for the majority of sales
The majority of traditional Uzbekistani homemakers continue to wash dishes by hand
Procter & Gamble maintains top place thanks to iconic Fairy brand
PROSPECTS AND OPPORTUNITIES
Continued growth expected over the forecast period, for both modern and traditional variants
Automatic dishwashing to bounce back more strongly by 2026
Competition anticipated to grow as government encourages local production
CATEGORY INDICATORS
Table 25: Household Possession of Dishwashers 2015-2020
CATEGORY DATA
Table 26: Sales of Dishwashing by Category: Value 2016-2021
Table 27: Sales of Dishwashing by Category: % Value Growth 2016-2021
Table 28: NBO Company Shares of Dishwashing: % Value 2017-2021
Table 29: LBN Brand Shares of Dishwashing: % Value 2018-2021
Table 30: Forecast Sales of Dishwashing by Category: Value 2021-2026
Table 31: Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026
SURFACE CARE IN UZBEKISTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Surface care continues to benefit from consumers' higher standards of home hygiene and frequency of cleaning
Popular traditional categories which cannot be substituted continue to gain
Leading multinationals see strong competition from cheaper domestic Domfresh brand
PROSPECTS AND OPPORTUNITIES
Volume growth set to be supported by ongoing higher standards of home hygiene
Developments in category expected from 2022, with bathroom cleaners set to come out on top
Slowly recovering economy expected to keep consumer spending lower low until at least 2026
CATEGORY DATA
Table 32: Sales of Surface Care by Category: Value 2016-2021
Table 33: Sales of Surface Care by Category: % Value Growth 2016-2021
Table 34: NBO Company Shares of Surface Care: % Value 2017-2021
Table 35: LBN Brand Shares of Surface Care: % Value 2018-2021
Table 36: Forecast Sales of Surface Care by Category: Value 2021-2026
Table 37: Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
BLEACH IN UZBEKISTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Volume sales of bleach decline after a year of exceptional growth
Bleach faces ongoing competition from alternative products and is set to see slower growth moving forwards
Unilever's Domestos maintains lead, while top domestic brand Pegas continues to show strong competition to Russian Sanfor
PROSPECTS AND OPPORTUNITIES
Sales will continue to fall from 2022, as consumers opt for less harmful alternatives
Opportunities for domestic players to maintain volume sales to lower-income consumers
Gradual recovery of economy over time means more consumers will be able to afford alternative products
CATEGORY DATA
Table 38: Sales of Bleach: Value 2016-2021
Table 39: Sales of Bleach: % Value Growth 2016-2021
Table 40: NBO Company Shares of Bleach: % Value 2017-2021
Table 41: LBN Brand Shares of Bleach: % Value 2018-2021
Table 42: Forecast Sales of Bleach: Value 2021-2026
Table 43: Forecast Sales of Bleach: % Value Growth 2021-2026
TOILET CARE IN UZBEKISTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for toilet care remains high as consumers continue to adhere to higher standards of home hygiene and frequent cleaning
Rim blocks continues to show the most dynamic growth, as toilet care becomes a better developed category in the country
SC Johnson holds its strong lead with Utenok brand (global name of (Toilet) Duck)
PROSPECTS AND OPPORTUNITIES
Sales will continue portray positive growth, albeit at a lower rate than in 2021, due to underdevelopment of category and low consumer spending power
ITBs set to bounce back and show stronger growth, whilst liquids/foam continues to decline
Toilet liquids/foam expected to remain the largest category over forecast period, despite value declines seen
CATEGORY DATA
Table 44: Sales of Toilet Care by Category: Value 2016-2021
Table 45: Sales of Toilet Care by Category: % Value Growth 2016-2021
Table 46: NBO Company Shares of Toilet Care: % Value 2017-2021
Table 47: LBN Brand Shares of Toilet Care: % Value 2018-2021
Table 48: Forecast Sales of Toilet Care by Category: Value 2021-2026
Table 49: Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026
POLISHES IN UZBEKISTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Polishes maintains healthy growth in 2021
Other polishes categories remain fragmental and of little significance, due to being deemed non-essential products
Cigir Kimya maintains the lead in company terms in 2021, thanks to its existing top Silver brand
PROSPECTS AND OPPORTUNITIES
Sales of shoe polish anticipated to continue to grow at a positive but slowed down rate compared to 2021, with main trends and drivers expected to continue
Furniture and floor polishes set to remain fragmental, with no developments expected in metal polish
Opportunities emerge for domestic players to offer cheaper products to price-sensitive consumers
CATEGORY DATA
Table 50: Sales of Polishes by Category: Value 2016-2021
Table 51: Sales of Polishes by Category: % Value Growth 2016-2021
Table 52: NBO Company Shares of Polishes: % Value 2017-2021
Table 53: LBN Brand Shares of Polishes: % Value 2018-2021
Table 54: Forecast Sales of Polishes by Category: Value 2021-2026
Table 55: Forecast Sales of Polishes by Category: % Value Growth 2021-2026
AIR CARE IN UZBEKISTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Work-from-home and more car travel occasions lead to increase in sales in air care
Main drivers for sales in air care continue
Russian player Kolberg Group maintains its top place thanks to price-to-quality ratio of its Symphony brand
PROSPECTS AND OPPORTUNITIES
Sales set to portray constant growth over the forecast period
Spray/aerosol air fresheners continue to be the only significant options, with no innovation in other variants expected
Car air fresheners set to continue to show the most dynamic performance over the forecast period
CATEGORY DATA
Table 56: Sales of Air Care by Category: Value 2016-2021
Table 57: Sales of Air Care by Category: % Value Growth 2016-2021
Table 58: NBO Company Shares of Air Care: % Value 2017-2021
Table 59: LBN Brand Shares of Air Care: % Value 2018-2021
Table 60: Forecast Sales of Air Care by Category: Value 2021-2026
Table 61: Forecast Sales of Air Care by Category: % Value Growth 2021-2026
HOME INSECTICIDES IN UZBEKISTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home insecticides faces ongoing competition from pest control companies
Status quo remains between electric insecticides and spray/aerosol insecticides
Russian-owned Koberg Group maintains its top place with Dikhlofos brand, as domestic players fail to compete with the multinationals
PROSPECTS AND OPPORTUNITIES
Ongoing competition from pest control companies continues to place downwards pressure on the category and restrict developments
Higher standards of home hygiene may boost sales a little, but not to any notable degree
Status quo between players expected to continue, with no entrants expected
CATEGORY DATA
Table 62: Sales of Home Insecticides by Category: Value 2016-2021
Table 63: Sales of Home Insecticides by Category: % Value Growth 2016-2021
Table 64: NBO Company Shares of Home Insecticides: % Value 2017-2021
Table 65: LBN Brand Shares of Home Insecticides: % Value 2018-2021
Table 66: Forecast Sales of Home Insecticides by Category: Value 2021-2026
Table 67: Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
