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Retailing in Costa Rica

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The initial impact of the pandemic that was characterised by uncertainty, and pushed consumers to stay at home and buy in bulk, is fading. Consumers are more aware of the safety measures needed to avoid COVID-19 contagion, and even though complete vaccination of the population is far from achieved, consumers are once more going out and returning to pre-pandemic shopping, although many continue to wear a mask and maintain hand disinfection routines.

Euromonitor International's ‘ Retailing in Costa Rica report’ offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Retailing market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Product Code: RTRI

TABLE OF CONTENTS

EXECUTIVE SUMMARY

Retailing in 2021: The big picture Omnichannel presence is here to stay Economic problems push private label growth What next for retailing?

OPERATING ENVIRONMENT

Informal retailing Opening hours Summary 1: Standard Opening Hours by Channel Type 2019 Physical retail landscape Cash and carry Seasonality Christmas Mother´s Day Payments Delivery and collections Emerging business models

MARKET DATA

Table 1: Sales in Retailing by Store-based vs Non-Store: Value 2016-2021 Table 2: Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021 Table 3: Sales in Store-Based Retailing by Channel: Value 2016-2021 Table 4: Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021 Table 5: Store-Based Retailing Outlets by Channel: Units 2016-2021 Table 6: Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021 Table 7: Sales in Non-Store Retailing by Channel: Value 2016-2021 Table 8: Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021 Table 9: Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021 Table 10: Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 11: Sales in Non-Grocery Specialists by Channel: Value 2016-2021 Table 12: Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021 Table 13: Non-Grocery Specialists Outlets by Channel: Units 2016-2021 Table 14: Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021 Table 15: Retailing GBO Company Shares: % Value 2017-2021 Table 16: Retailing GBN Brand Shares: % Value 2018-2021 Table 17: Store-based Retailing GBO Company Shares: % Value 2017-2021 Table 18: Store-based Retailing GBN Brand Shares: % Value 2018-2021 Table 19: Store-based Retailing LBN Brand Shares: Outlets 2018-2021 Table 20: Non-Store Retailing GBO Company Shares: % Value 2017-2021 Table 21: Non-Store Retailing GBN Brand Shares: % Value 2018-2021 Table 22: Non-Grocery Specialists GBO Company Shares: % Value 2017-2021 Table 23: Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021 Table 24: Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021 Table 25: Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021 Table 26: Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026 Table 27: Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026 Table 28: Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026 Table 29: Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026 Table 30: Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026 Table 31: Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026 Table 32: Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026 Table 33: Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026 Table 34: Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 35: Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 36: Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026 Table 37: Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026 Table 38: Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026 Table 39: Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2: Research Sources

MODERN GROCERY RETAILERS IN COSTA RICA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Adaptability key for modern retailers in 2021 Local, neighbourhood positioning increasing advantage as consumers move less Creativity and consumer targeting is beginning to be differentiator in new outlets

PROSPECTS AND OPPORTUNITIES

Modern grocery retailers investing in online Hyperlocal delivery services are expected to continue being valuable partners for modern grocery retailers Increased competition is expected from dark markets, delivery apps

CHANNEL DATA

Table 40: Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 41: Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 42: Sales in Modern Grocery Retailers by Channel: Value 2016-2021 Table 43: Sales in Modern Grocery Retailers by Channel: % Value Growth 2016-2021 Table 44: Modern Grocery Retailers Outlets by Channel: Units 2016-2021 Table 45: Modern Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 46: Modern Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 47: Modern Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 48: Modern Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 49: Modern Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 50: Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 51: Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 52: Forecast Sales in Modern Grocery Retailers by Channel: Value 2021-2026 Table 53: Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2021-2026 Table 54: Forecast Modern Grocery Retailers Outlets by Channel: Units 2021-2026 Table 55: Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026

TRADITIONAL GROCERY RETAILERS IN COSTA RICA

KEY DATA FINDINGS

2021 DEVELOPMENTS

WhatsApp, social media offer help offset sharper dip Traditional retailers benefit from community position, but consumer base suffering from economic impact of pandemic Small traditional grocers face competition from dark markets

PROSPECTS AND OPPORTUNITIES

Buyers' groups may be solution to shrinking competitiveness Traditional grocers set to adapt to digital shift post-pandemic Price sensitivity may drive consumers back to traditional outlets

CHANNEL DATA

Table 56: Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 57: Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 58: Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 59: Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 60: Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 61: Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 62: Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 63: Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN COSTA RICA

KEY DATA FINDINGS

2021 DEVELOPMENTS

International presence grows in the country Pandemic boosts omnichannel, with new generation of small businesses getting foot on ladder of e-commerce Apparel and footwear retailers face growing competition from second hand

PROSPECTS AND OPPORTUNITIES

Youth, informal dressing trends set to lift sportswear demand Aggressive international brands squeezing out locals, helped by digital advantages Scope for development of premium brands over the forecast period

CHANNEL DATA

Table 64: Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 65: Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 66: Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 67: Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 68: Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 69: Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 70: Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 71: Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

HEALTH AND BEAUTY SPECIALIST RETAILERS IN COSTA RICA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Health and beauty trends become more intertwined in 2021 Changing consumer habits and a reopened economy lift eyewear specialists Pharmacies shift online and strengthen alliances

PROSPECTS AND OPPORTUNITIES

Online growth set to continue, slowing outlet expansion Innovation required as health and beauty private label flourishes Health and wellness still priority, offering potential to retailers

CHANNEL DATA

Table 72: Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 73: Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 74: Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021 Table 75: Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021 Table 76: Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 77: Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 78: Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 79: Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 80: Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 81: Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 82: Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026 Table 83: Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026

MIXED RETAILERS IN COSTA RICA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Competition emerges from clearance stores Department stores, mass merchants, and warehouse clubs continue to improve their online presence Success of third party delivery attracts even large mixed retailers

PROSPECTS AND OPPORTUNITIES

Mixed retailers will continue to adapt online Consumer return, but more required in physical stores Mass merchandisers face rocky future

CHANNEL DATA

Table 84: Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 85: Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 86: Sales in Mixed Retailers by Channel: Value 2016-2021 Table 87: Sales in Mixed Retailers by Channel: % Value Growth 2016-2021 Table 88: Mixed Retailers Outlets by Channel: Units 2016-2021 Table 89: Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 90: Mixed Retailers GBO Company Shares: % Value 2017-2021 Table 91: Mixed Retailers GBN Brand Shares: % Value 2018-2021 Table 92: Mixed Retailers LBN Brand Shares: Outlets 2018-2021 Table 93: Mixed Retailers LBN Brand Shares: Selling Space 2018-2021 Table 94: Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 95: Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 96: Forecast Sales in Mixed Retailers by Channel: Value 2021-2026 Table 97: Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026 Table 98: Forecast Mixed Retailers Outlets by Channel: Units 2021-2026 Table 99: Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026

DIRECT SELLING IN COSTA RICA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Beauty and personal care is on the track to recovery Consumer health maintains high interest Recruitment eases as lower income households need to supplement income

PROSPECTS AND OPPORTUNITIES

Direct selling to see recovery, but evolution is required Direct selling companies increasingly rely on digital hybrids Influencer culture and social media can benefit producers and representatives

CHANNEL DATA

Table 100: Direct Selling by Category: Value 2016-2021 Table 101: Direct Selling by Category: % Value Growth 2016-2021 Table 102: Direct Selling GBO Company Shares: % Value 2017-2021 Table 103: Direct Selling GBN Brand Shares: % Value 2018-2021 Table 104: Direct Selling Forecasts by Category: Value 2021-2026 Table 105: Direct Selling Forecasts by Category: % Value Growth 2021-2026

E-COMMERCE (GOODS) IN COSTA RICA

KEY DATA FINDINGS

2021 DEVELOPMENTS

E-commerce goes from strength to strength in 2021 Retailers think on their feet to get into e-commerce Big box stores roll out click and collect, and up their sales

PROSPECTS AND OPPORTUNITIES

E-commerce is expected to see high growth Local players set to broaden e-commerce footprint Taxes will weaken cross-border e-commerce

CHANNEL DATA

Table 106: E-Commerce (Goods) by Channel and Category: Value 2016-2021 Table 107: E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021 Table 108: Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026 Table 109: Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026

MOBILE E-COMMERCE (GOODS) IN COSTA RICA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Mobile e-commerce as platforms evolve for mobiles Mobile ads push for mobile e-commerce growth Credit card closures hurt mobile sales in 2021

PROSPECTS AND OPPORTUNITIES

Growth of in-app purchases is expected to grow Increased mobile use will encourage mobile sales Distrust is diminishing

CHANNEL DATA

Table 110: Mobile E-Commerce (Goods): Value 2016-2021 Table 111: Mobile E-Commerce (Goods): % Value Growth 2016-2021 Table 112: Mobile E-Commerce (Goods) Forecasts: Value 2021-2026 Table 113: Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026