> >Home Care in North Macedonia
New Home Care in North Macedonia View larger

Home Care in North Macedonia

M00014067

New product

In stock

$2,650.00

More info

Home care responded well to the COVID-19 pandemic in 2020. With more time being spent at home due to lockdown and then the ongoing restrictions, consumers were cleaning their homes more frequently and used larger quantities of a product at one time to ensure their homes are sanitised and therefore prevent the spread and contagion of the virus. Bleach especially largely benefited from this trend as prior to the pandemic, the product area was seeing declining current value sales.

Euromonitor International's ‘ Home Care in North Macedonia market report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Home Care market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Product Code: HCPMD

TABLE OF CONTENTS

EXECUTIVE SUMMARY

Home care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for home care?

MARKET INDICATORS

Table 1 Households 2016-2021

MARKET DATA

Table 2: Sales of Home Care by Category: Value 2016-2021 Table 3: Sales of Home Care by Category: % Value Growth 2016-2021 Table 4: NBO Company Shares of Home Care: % Value 2017-2021 Table 5: LBN Brand Shares of Home Care: % Value 2018-2021 Table 6: Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 7: Distribution of Home Care by Format: % Value 2016-2021 Table 8: Distribution of Home Care by Format and Category: % Value 2021 Table 9: Forecast Sales of Home Care by Category: Value 2021-2026 Table 10: Forecast Sales of Home Care by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1: Research Sources

LAUNDRY CARE IN NORTH MACEDONIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Laundry care continues to perform well in 2021, albeit at a slower rate In-wash spot and stain removers sees the most dynamic performance in 2021 The Procter & Gamble Co remains leading player in 2021

PROSPECTS AND OPPORTUNITIES

Liquid detergents continues to rapidly emerge thanks to the convenience it offers Innovations continue to boost the overall performance of laundry care Sales made via e-commerce set to double by 2026

CATEGORY INDICATORS

Table 11: Household Possession of Washing Machines 2016-2021

CATEGORY DATA

Table 12: Sales of Laundry Care by Category: Value 2016-2021 Table 13: Sales of Laundry Care by Category: % Value Growth 2016-2021 Table 14: Sales of Laundry Aids by Category: Value 2016-2021 Table 15: Sales of Laundry Aids by Category: % Value Growth 2016-2021 Table 16: Sales of Laundry Detergents by Category: Value 2016-2021 Table 17: Sales of Laundry Detergents by Category: % Value Growth 2016-2021 Table 18: NBO Company Shares of Laundry Care: % Value 2017-2021 Table 19: LBN Brand Shares of Laundry Care: % Value 2018-2021 Table 20: NBO Company Shares of Laundry Aids: % Value 2017-2021 Table 21: LBN Brand Shares of Laundry Aids: % Value 2018-2021 Table 22: NBO Company Shares of Laundry Detergents: % Value 2017-2021 Table 23: LBN Brand Shares of Laundry Detergents: % Value 2018-2021 Table 24: Forecast Sales of Laundry Care by Category: Value 2021-2026 Table 25: Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026

DISHWASHING IN NORTH MACEDONIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Slight slowdown in 2021 but dishwashing continues to perform well overall Hand dishwashing performs well in 2021 despite the rapid penetration of automatic dishwashers Cash-strapped consumers continue to down trade to lower-priced products in 2021

PROSPECTS AND OPPORTUNITIES

Further penetration of dishwashers encourages growth over the forecast period Automatic dishwashing liquids to grow slowest over the forecast period E-commerce sales set to more than double over the forecast period

CATEGORY INDICATORS

Table 26: Household Possession of Dishwashers 2015-2020

CATEGORY DATA

Table 27: Sales of Dishwashing by Category: Value 2016-2021 Table 28: Sales of Dishwashing by Category: % Value Growth 2016-2021 Table 29: NBO Company Shares of Dishwashing: % Value 2017-2021 Table 30: LBN Brand Shares of Dishwashing: % Value 2018-2021 Table 31: Forecast Sales of Dishwashing by Category: Value 2021-2026 Table 32: Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026

SURFACE CARE IN NORTH MACEDONIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Surface care continues to perform well in 2021 as consumers maintain hygiene awareness Home care wipes and floor cleaning systems decline in 2021 SC Johnson & Sons maintains its position as leading player, despite the pandemic

PROSPECTS AND OPPORTUNITIES

Consumers return to their pre pandemic routines in 2022 and beyond Kitchen and floor cleaners set to perform well in 2022 and beyond E-commerce continues to gather pace over the forecast period

CATEGORY DATA

Table 33: Sales of Surface Care by Category: Value 2016-2021 Table 34: Sales of Surface Care by Category: % Value Growth 2016-2021 Table 35: Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021 Table 36: Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021 Table 37: NBO Company Shares of Surface Care: % Value 2017-2021 Table 38: LBN Brand Shares of Surface Care: % Value 2018-2021 Table 39: Forecast Sales of Surface Care by Category: Value 2021-2026 Table 40: Forecast Sales of Surface Care by Category: % Value Growth 2021-2026

BLEACH IN NORTH MACEDONIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Bleach returns to being unpopular and outdated in 2021 Bleach fails to appeal to younger generations Alkaloid AD Skopje continues to dominate bleach while private label remains non-existent

PROSPECTS AND OPPORTUNITIES

Eco-friendly surface care products pose a threat to the demand of bleach Bleach faces limited use and fails to attract investments Modernisation trend expected to have little impact on bleach as older consumers prefer more traditional retail distributors

CATEGORY DATA

Table 41: Sales of Bleach: Value 2016-2021 Table 42: Sales of Bleach: % Value Growth 2016-2021 Table 43: NBO Company Shares of Bleach: % Value 2017-2021 Table 44: LBN Brand Shares of Bleach: % Value 2018-2021 Table 45: Forecast Sales of Bleach: Value 2021-2026 Table 46: Forecast Sales of Bleach: % Value Growth 2021-2026

TOILET CARE IN NORTH MACEDONIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Toilet care continues to perform well in 2021, albeit at a slower rate In-cistern devices become increasingly popular due to the raised hygiene concerns The Bolton Group continue to lead toilet care thanks to its main brand WC Net

PROSPECTS AND OPPORTUNITIES

Innovations and new product developments benefit toilet care in the years to come Significant advertising to boost the sales of in-cistern devices over the forecast period E-commerce continues to gather pace over the forecast period

CATEGORY DATA

Table 47: Sales of Toilet Care by Category: Value 2016-2021 Table 48: Sales of Toilet Care by Category: % Value Growth 2016-2021 Table 49: NBO Company Shares of Toilet Care: % Value 2017-2021 Table 50: LBN Brand Shares of Toilet Care: % Value 2018-2021 Table 51: Forecast Sales of Toilet Care by Category: Value 2021-2026 Table 52: Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026

POLISHES IN NORTH MACEDONIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Polishes bounces back to grow fastest within surface care in 2021 International players continue to lead in 2021 as consumers prefer global brands Manufacturers focus on innovations whilst private label remains significant

PROSPECTS AND OPPORTUNITIES

Polishes to witness modest growth as shoe polish and metal polish become increasingly outdated Floor and furniture polish perform well due to the expansion of the construction sector E-commerce continues to gather pace as the modernisation trend continues to influence retailing

CATEGORY DATA

Table 53: Sales of Polishes by Category: Value 2016-2021 Table 54: Sales of Polishes by Category: % Value Growth 2016-2021 Table 55: NBO Company Shares of Polishes: % Value 2017-2021 Table 56: LBN Brand Shares of Polishes: % Value 2018-2021 Table 57: Forecast Sales of Polishes by Category: Value 2021-2026 Table 58: Forecast Sales of Polishes by Category: % Value Growth 2021-2026

AIR CARE IN NORTH MACEDONIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Air care sees a better performance in 2021 thanks to spray/aerosol air fresheners Private label remains negligible as consumers are loyal to their favourite brands Leading player Reckitt Benckiser Group launches two new products

PROSPECTS AND OPPORTUNITIES

Conflicting trends will prevent air care from achieving significant growth over the forecast period Electrical air fresheners will perform well despite ongoing health concerns E-commerce continues to gather pace in 2022 and beyond

CATEGORY DATA

Table 59: Sales of Air Care by Category: Value 2016-2021 Table 60: Sales of Air Care by Category: % Value Growth 2016-2021 Table 61: NBO Company Shares of Air Care: % Value 2017-2021 Table 62: LBN Brand Shares of Air Care: % Value 2018-2021 Table 63: Forecast Sales of Air Care by Category: Value 2021-2026 Table 64: Forecast Sales of Air Care by Category: % Value Growth 2021-2026

HOME INSECTICIDES IN NORTH MACEDONIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Heatwaves boost the demand for home insecticides during summer 2021 Health and wellness enthusiasts maintain negative views on home insecticides SC Johnson & Son continues to dominate in 2021

PROSPECTS AND OPPORTUNITIES

Home insecticides will continue to face scrutiny for their health hazard properties The trend of convenience continues to drive the growth of electric insecticides Sales made via e-commerce to double by 2026

CATEGORY DATA

Table 65: Sales of Home Insecticides by Category: Value 2016-2021 Table 66: Sales of Home Insecticides by Category: % Value Growth 2016-2021 Table 67: NBO Company Shares of Home Insecticides: % Value 2017-2021 Table 68: LBN Brand Shares of Home Insecticides: % Value 2018-2021 Table 69: Forecast Sales of Home Insecticides by Category: Value 2021-2026 Table 70: Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026