Product Code: CHSV
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Penetration of Private Label by Category: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format: % Value 2016-2021
Table 9 Distribution of Consumer Health by Format and Category: % Value 2021
Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2020-2021
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN SLOVENIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth slows as stockpiling effect fades, although return to on-the-go lifestyles stimulates demand
Moves towards more active workforce can diminish use of analgesics
High brand loyalty underpin performance of leading players while limiting the impact of smaller rivals
PROSPECTS AND OPPORTUNITIES
Key trends set to exert push-pull effects on performance in the forecast period
Health and wellness trends expected to push move to more natural alternatives
Falling birth rates limit growth potential of paediatric analgesics
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2016-2021
Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 14 NBO Company Shares of Analgesics: % Value 2017-2021
Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SLOVENIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Moderate rebound for decongestants as consumers emerge out of pandemic restrictions
Air conditioning trend in the home and office creates conditions for demand
High brand recognition and trust supports consolidation trend
PROSPECTS AND OPPORTUNITIES
Climate change creates fertile conditions for the use of allergy products and decongestants
Focus set to shift towards more natural options as health awareness rises
Reluctance to self-medicate children and falling birth rate hamper prospects for paediatric products
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN SLOVENIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Healthier eating trends hinder the demand for digestive remedies
Return to pre-pandemic lifestyles increases the need for motion sickness remedies
Less social pressure and higher economic concerns limit frequency of purchases
PROSPECTS AND OPPORTUNITIES
Improving economy set to boost healthier eating trend to the detriment of digestive remedies
Gloomy outlook as older consumers look to healthier lifestyles
Falling fertility rates and more nutritious menus undermine growth potential in paediatric digestive remedies
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2016-2021
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN SLOVENIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
More scope for social interaction helps categories rebound in 2021
Education initiatives foster skin care regimes and lessens taboos
Small players leverage word-of-mouth advertising and marketing partnerships to remain competitive
PROSPECTS AND OPPORTUNITIES
Outdoor lifestyles and health trends offer conditions for growth in dermatologicals
Innovations offering calming effects set to boost value growth
Market liberalisation and steady demand expected to push innovation and widen availability in topical CBD dermatologicals
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2016-2021
Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 34 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
WOUND CARE IN SLOVENIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Return to outdoor activities increases potential for injury and need for wound care
Value growth potential as skin care trend penetrates wound care
Greater travel opportunities stimulate rebound in sales of first aid kits
PROSPECTS AND OPPORTUNITIES
Ongoing recovery anticipated as COVID-19 restrictions on consumer movement and activities ease
Products with natural and healing properties set to appeal to more consumers as health trends penetrate and economic conditions improve
Players set to tap into natural and healing positioning of honey to add value to portfolios
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2016-2021
Table 37 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 38 NBO Company Shares of Wound Care: % Value 2017-2021
Table 39 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 40 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN SLOVENIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Vitamins continues to benefit from the general health/immunity narrative in 2021
Single vitamins hold sway, but multivitamins benefit from a more price-sensitive consumer base
Leading players focus on key demand trends to gain consumer loyalty and stay ahead of a fragmented field
PROSPECTS AND OPPORTUNITIES
Vitamins set to benefit from broader trends in food and beverages
Naturalness offers value growth opportunities in line with healthier lifestyles
Communication of mental health benefits expected to widen interest in vitamins
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2016-2021
Table 43 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 44 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 45 NBO Company Shares of Vitamins: % Value 2017-2021
Table 46 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 47 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN SLOVENIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
General health/immune system push favours dietary supplements
Search for fast and effective solutions sees value share shift to standard products in 2021
Top three players retain hold on the category, but more space opens for smaller players
PROSPECTS AND OPPORTUNITIES
General health and wellbeing trend offers growth opportunities for dietary supplements
Natural and ageing population trends expected to influence purchasing decisions
Players see marketing investments as a means to gain a competitive edge
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2016-2021
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 51 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 52 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN SLOVENIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Return to more outdoor lifestyles increases appeal of weight loss supplements as a fast and convenient way to shed weight
Reduced social stigma and more discrete retail formats boost consumer confidence
Shift to e-commerce and entry of new smaller players continue to hinder Herbalife Nutrition
PROSPECTS AND OPPORTUNITIES
Positive but slower growth projected as more consumers try to manage weight through diet and exercise
Natural trend offers brighter outlook for slimming teas
Segmentation to win over consumers with specific needs and preferences
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN SLOVENIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Reopening of gyms and wider audience spur rebound in 2021
Sports nutrition develops through wider product ranges, easier access and competitive pricing
Wider availability and convenience trend disrupt traditional distribution of sports nutrition
PROSPECTS AND OPPORTUNITIES
Investments in key trends to cater to a wider and more sophisticated audience
Growing awareness of sustainability issues set to determine packaging developments
Food allergens and intolerances push shift to natural, high in protein products
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2016-2021
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 64 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN SLOVENIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lingering threat of COVID-19 virus sees shift to standard products in 2021
Traditional belief in the efficacy of herbal/traditional remedies sustains demand
The leading players regain some value share in 2021 as consumers look for known brands
PROSPECTS AND OPPORTUNITIES
Demand for more natural, milder solutions offers residual growth opportunities
Growing audience for herbal/traditional remedies expected to see move towards segmentation and specialisation
Herbal/traditional tonics set to benefit from perceived immune-boosting ingredients as consumers adopt healthier lifestyles
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2016-2021
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2016-2021
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2021-2026
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN SLOVENIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Return to pre-pandemic norms slows retail volume growth, but retail value sales are boosted by premiumisation
More educated and confident parents boost use of paediatric solutions
Players develop portfolios to meet the demands of an increasingly sophisticated audience
PROSPECTS AND OPPORTUNITIES
Smaller family sizes and premiumisation offer value growth opportunities
Rising use of OTC products likely to increase attention on more natural, milder solutions
Paediatric vitamins and dietary supplements set to benefit as adult general health and immune system concerns trickle down the age pyramid
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 76 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 77 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 78 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
