Product Code: HDDK
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Hot drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
CHART 1 Hot Drinks Value Sales Growth Scenarios: 2019-2026
CHART 2 Hot Drinks Impact of Drivers on Value Sales: 2019-2026
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021
Table 3 Retail Sales of Hot Drinks by Category: Volume 2016-2021
Table 4 Retail Sales of Hot Drinks by Category: Value 2016-2021
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2016-2021
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2016-2021
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2017-2021
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2018-2021
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2016-2021
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2016-2021
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2021
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2021-2026
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2021-2026
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2021-2026
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2021-2026
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2021-2026
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2021-2026
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2021-2026
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2021-2026
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2021-2026
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN DENMARK
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumption rises due to a return to the workplace and the reopening of foodservice
Slowdown for organic coffee in 2021 due to a reduction in focus on health as the pandemic comes under control
Demand for higher quality coffee boosts sales of fresh coffee beans
PROSPECTS AND OPPORTUNITIES
E-commerce becomes a more important distribution channel for coffee over the forecast period
Slow and steady rebound for foodservice volume sales over the forecast period
Consumers increasingly demand sustainable and vegan coffee products due to rising environmental consciousness
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2016-2021
Table 27 Retail Sales of Coffee by Category: Value 2016-2021
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2016-2021
Table 29 Retail Sales of Coffee by Category: % Value Growth 2016-2021
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2016-2021
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2016-2021
Table 32 NBO Company Shares of Coffee: % Retail Value 2017-2021
Table 33 LBN Brand Shares of Coffee: % Retail Value 2018-2021
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2021-2026
Table 35 Forecast Retail Sales of Coffee by Category: Value 2021-2026
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2021-2026
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2021-2026
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2021-2026
TEA IN DENMARK
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for retail sales of tea slows in 2021as foodservice reopens and Danes return to their workplaces
Tea suffers from false marketing of its healthful properties and a receding pandemic
Bolstered by its strong Pickwick brand, Merrild Kaffe A/S retains value share leadership in tea in 2021
PROSPECTS AND OPPORTUNITIES
Foodservice volume sales rebound while retail sales record only marginal growth in 2022
Cost-consciousness drives demand for private label and boosts the popularity of e-commerce
Growing demand for healthy products boosts demand for organic tea
CATEGORY DATA
Table 39 Retail Sales of Tea by Category: Volume 2016-2021
Table 40 Retail Sales of Tea by Category: Value 2016-2021
Table 41 Retail Sales of Tea by Category: % Volume Growth 2016-2021
Table 42 Retail Sales of Tea by Category: % Value Growth 2016-2021
Table 43 NBO Company Shares of Tea: % Retail Value 2017-2021
Table 44 LBN Brand Shares of Tea: % Retail Value 2018-2021
Table 45 Forecast Retail Sales of Tea by Category: Volume 2021-2026
Table 46 Forecast Retail Sales of Tea by Category: Value 2021-2026
Table 47 Forecast Retail Sales of Tea by Category: % Volume Growth 2021-2026
Table 48 Forecast Retail Sales of Tea by Category: % Value Growth 2021-2026
OTHER HOT DRINKS IN DENMARK
KEY DATA FINDINGS
2021 DEVELOPMENTS
The uplift in demand for chocolate-based flavoured powder drinks during lockdown in 2020 proves temporary as sales contract once more in 2021
Chocolate-based flavoured powder drinks continues to struggle against unhealthy image
Nestle Danmark A/S and its Nesquik brand maintain commanding lead in 2021 in value sales share
PROSPECTS AND OPPORTUNITIES
Demand for other hot drinks remains sluggish over the forecast period thanks to the health and wellness trend
Possibilities for private label and growth in e-commerce over the forecast period as retailers attract price-conscious shoppers
Smaller category players have potential to launch healthier products
CATEGORY DATA
Table 49 Retail Sales of Other Hot Drinks by Category: Volume 2016-2021
Table 50 Retail Sales of Other Hot Drinks by Category: Value 2016-2021
Table 51 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2016-2021
Table 52 Retail Sales of Other Hot Drinks by Category: % Value Growth 2016-2021
Table 53 NBO Company Shares of Other Hot Drinks: % Retail Value 2017-2021
Table 54 LBN Brand Shares of Other Hot Drinks: % Retail Value 2018-2021
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2021-2026
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: Value 2021-2026
Table 57 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2021-2026
Table 58 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2021-2026