Product Code: HCPFR
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
Table 1 Households 2016-2021
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2016-2021
Table 3 Sales of Home Care by Category: % Value Growth 2016-2021
Table 4 NBO Company Shares of Home Care: % Value 2017-2021
Table 5 LBN Brand Shares of Home Care: % Value 2018-2021
Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 7 Distribution of Home Care by Format: % Value 2016-2021
Table 8 Distribution of Home Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Home Care by Category: Value 2021-2026
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN FRANCE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Improved performance in 2021 as vaccination programme rolls out across France
Bar detergents sees strong growth during the pandemic
Ariel's Every Degree Counts campaign highlights the green side of its cold-washing pods
PROSPECTS AND OPPORTUNITIES
Positive growth expected in laundry care over the forecast period
Bar detergents will return to declining sales after the mini-boom seen during the pandemic
Green brands will increase competition in laundry care
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2016-2021
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2016-2021
Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021
Table 14 Sales of Laundry Aids by Category: Value 2016-2021
Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021
Table 16 Sales of Laundry Detergents by Category: Value 2016-2021
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021
Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2016-2021
Table 19 NBO Company Shares of Laundry Care: % Value 2017-2021
Table 20 LBN Brand Shares of Laundry Care: % Value 2018-2021
Table 21 NBO Company Shares of Laundry Aids: % Value 2017-2021
Table 22 LBN Brand Shares of Laundry Aids: % Value 2018-2021
Table 23 NBO Company Shares of Laundry Detergents: % Value 2017-2021
Table 24 LBN Brand Shares of Laundry Detergents: % Value 2018-2021
Table 25 Forecast Sales of Laundry Care by Category: Value 2021-2026
Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026
DISHWASHING IN FRANCE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Performance slows down in 2021 but sales remain well above pre-pandemic levels
New players offering consumers DIY dishwashing products
Maison Verte launches green dishwashing capsules
PROSPECTS AND OPPORTUNITIES
Marginal volume declines but positive current value growth expected
Green products expected to increase their presence in dishwashing
CATEGORY INDICATORS
Table 27 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
Table 28 Sales of Dishwashing by Category: Value 2016-2021
Table 29 Sales of Dishwashing by Category: % Value Growth 2016-2021
Table 30 NBO Company Shares of Dishwashing: % Value 2017-2021
Table 31 LBN Brand Shares of Dishwashing: % Value 2018-2021
Table 32 Forecast Sales of Dishwashing by Category: Value 2021-2026
Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026
SURFACE CARE IN FRANCE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Much slower growth in 2021 after the big sales spike seen in 2020
Home care disinfectants still seeing strong growth in 2021
Prodef brings forward its Assainol launch as consumers look to maintain hygiene standards in the pandemic
PROSPECTS AND OPPORTUNITIES
Volume sales are expected to stagnate year on year over the forecast period
Multipurpose products will continue to gain ground in France
Further development of green brands expected in the coming years
CATEGORY DATA
Table 34 Sales of Surface Care by Category: Value 2016-2021
Table 35 Sales of Surface Care by Category: % Value Growth 2016-2021
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021
Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021
Table 38 NBO Company Shares of Surface Care: % Value 2017-2021
Table 39 LBN Brand Shares of Surface Care: % Value 2018-2021
Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021
Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021
Table 42 Forecast Sales of Surface Care by Category: Value 2021-2026
Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
BLEACH IN FRANCE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Much slower performance seen in 2021 after the major growth spike in 2020
Sales through e-commerce boom during the pandemic
Etablissements Pintaud gains share during the pandemic
PROSPECTS AND OPPORTUNITIES
Bleach will return to seeing declining sales after 2020's pandemic-induced growth spike
Home care disinfectants will continue to represent a threat to bleach
Products with natural ingredients another competitor for bleach
CATEGORY DATA
Table 44 Sales of Bleach: Value 2016-2021
Table 45 Sales of Bleach: % Value Growth 2016-2021
Table 46 NBO Company Shares of Bleach: % Value 2017-2021
Table 47 LBN Brand Shares of Bleach: % Value 2018-2021
Table 48 Forecast Sales of Bleach: Value 2021-2026
Table 49 Forecast Sales of Bleach: % Value Growth 2021-2026
TOILET CARE IN FRANCE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Toilet care sales declining again in 2021 after the growth spike seen in 2020
Rim blocks the most dynamic product in toilet care
Toilet liquids/foam the main area for green brands
PROSPECTS AND OPPORTUNITIES
Volume sales are expected to decline in what is a relatively mature category
Rim blocks will be driving the overall toilet care category's positive current value growth
Green brands will need to expand into rim blocks to unlock the full potential of toilet care
CATEGORY DATA
Table 50 Sales of Toilet Care by Category: Value 2016-2021
Table 51 Sales of Toilet Care by Category: % Value Growth 2016-2021
Table 52 NBO Company Shares of Toilet Care: % Value 2017-2021
Table 53 LBN Brand Shares of Toilet Care: % Value 2018-2021
Table 54 Forecast Sales of Toilet Care by Category: Value 2021-2026
Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026
POLISHES IN FRANCE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Polishes continues declining during the pandemic
Shoe polish suffering from consumers wearing formal shoes less
E-commerce makes share gains during the pandemic
PROSPECTS AND OPPORTUNITIES
Declining sales expected over the forecast period
Players try to expand shoe polish ranges with products for sneakers/trainers
Could trend for wooden flooring help floor polish sales?
CATEGORY DATA
Table 56 Sales of Polishes by Category: Value 2016-2021
Table 57 Sales of Polishes by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Polishes: % Value 2017-2021
Table 59 LBN Brand Shares of Polishes: % Value 2018-2021
Table 60 Forecast Sales of Polishes by Category: Value 2021-2026
Table 61 Forecast Sales of Polishes by Category: % Value Growth 2021-2026
AIR CARE IN FRANCE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Air care performance worsens again in 2021 after improving during 2020
Car air fresheners performance picks up a little in 2021 after steeper decline in 2020
Candle air fresheners benefits from consumers looking to create a pleasant home environment
PROSPECTS AND OPPORTUNITIES
Air care to see declining sales over the forecast period
Car air fresheners should benefit from a "normalisation" of society post-pandemic
More natural ingredients to be favoured in a move away from chemical-based products
CATEGORY DATA
Table 62 Sales of Air Care by Category: Value 2016-2021
Table 63 Sales of Air Care by Category: % Value Growth 2016-2021
Table 64 Sales of Air Care by Fragrance: Value Ranking 2019-2021
Table 65 NBO Company Shares of Air Care: % Value 2017-2021
Table 66 LBN Brand Shares of Air Care: % Value 2018-2021
Table 67 Forecast Sales of Air Care by Category: Value 2021-2026
Table 68 Forecast Sales of Air Care by Category: % Value Growth 2021-2026
HOME INSECTICIDES IN FRANCE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth slows again in 2021 after the sales spike seen in 2020
New EGAlim law likely to result in product modifications
Natural and green products an expanding presence in home insecticides
PROSPECTS AND OPPORTUNITIES
The weather will continue to play a major role in sales of home insecticides
Electric and spray/aerosol products will continue to be most dynamic
Home-made solutions could affect retail sales of home insecticides
CATEGORY DATA
Table 69 Sales of Home Insecticides by Category: Value 2016-2021
Table 70 Sales of Home Insecticides by Category: % Value Growth 2016-2021
Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021
Table 72 NBO Company Shares of Home Insecticides: % Value 2017-2021
Table 73 LBN Brand Shares of Home Insecticides: % Value 2018-2021
Table 74 Forecast Sales of Home Insecticides by Category: Value 2021-2026
Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
