Product Code: HWFBSK
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
BETTER FOR YOU BEVERAGES IN SLOVAKIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Value and volume decline in 2021
Price sensitivity dampens volume sales
Cola HBC Slovakia leads with its longstanding presence and strong promotions
PROSPECTS AND OPPORTUNITIES
Moderate value growth over forecast period
Private label has opportunity to gain further value share
Price promotions to support branded products, despite private label potential
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL BEVERAGES IN SLOVAKIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Muted performance, as consumers buy vitamin supplements instead
Continuing innovation within fortified/functional beverages
Red Bull leads with its well-known name and strong promotional activity
PROSPECTS AND OPPORTUNITIES
Healthy value growth over forecast period
Fortified/functional with multiple benefits
Consumers increasingly look for environmentally-friendly packaging
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
NATURALLY HEALTHY BEVERAGES IN SLOVAKIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Naturally healthy faces competition from more standard variants
More colds and sore throats benefit naturally healthy beverages
Private label gains value share
PROSPECTS AND OPPORTUNITIES
Moderate value growth over forecast period
Non-alcoholic beer poses a threat
More sustainable packaging in use over forecast period
CATEGORY DATA
Table 35 Sales of NH Beverages by Category: Value 2016-2021
Table 36 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 37 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 38 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 39 Distribution of NH Beverages by Format: % Value 2016-2021
Table 40 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
ORGANIC BEVERAGES IN SLOVAKIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Muted performance in 2021
Organic beverages benefits from increased online shopping
Consumers look for sustainable packaging when buying organic
PROSPECTS AND OPPORTUNITIES
Organic tied in with buying local
Rising premiumisation trend benefits organic
Storytelling goes hand-in-hand with organic
CATEGORY DATA
Table 42 Sales of Organic Beverages by Category: Value 2016-2021
Table 43 Sales of Organic Beverages by Category: % Value Growth 2016-2021
Table 44 NBO Company Shares of Organic Beverages: % Value 2017-2021
Table 45 LBN Brand Shares of Organic Beverages: % Value 2018-2021
Table 46 Distribution of Organic Beverages by Format: % Value 2016-2021
Table 47 Forecast Sales of Organic Beverages by Category: Value 2021-2026
Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
BETTER FOR YOU PACKAGED FOOD IN SLOVAKIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Companies prioritise new health and wellness claims to the detriment of better for you
Free from meat taking value share from better for you
Greater emphasis on naturally sweetened
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over the forecast period
E-commerce helps smaller, local producers
Healthier snacking increases as on-the-go consumption picks up
CATEGORY DATA
Table 49 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 51 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 53 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
FREE FROM IN SLOVAKIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Free from meat continues its healthy performance
Confusion around certain free from segments
Supermarkets embrace free from
PROSPECTS AND OPPORTUNITIES
Packaged food with vegan labelling performs strongly
Local free from pastas gain value share
Free from adopts premium positioning
CATEGORY DATA
Table 56 Sales of Free From by Category: Value 2016-2021
Table 57 Sales of Free From by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Free From: % Value 2017-2021
Table 59 LBN Brand Shares of Free From: % Value 2018-2021
Table 60 Distribution of Free From by Format: % Value 2016-2021
Table 61 Forecast Sales of Free From by Category: Value 2021-2026
Table 62 Forecast Sales of Free From by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN SLOVAKIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increase sales of vitamin supplements dampens volume demand for fortified/functional
Whey protein increasingly popular
Gum with added caffeine also gaining popularity
PROSPECTS AND OPPORTUNITIES
Focus on improved labelling over forecast period
Local dairy manufacturers have opportunity to gain value share
Expansion of e-commerce will make premium fortified/functional more accessible
CATEGORY DATA
Table 63 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 64 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 65 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 66 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
Table 67 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 68 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
Table 69 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 70 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 71 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 72 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
Table 73 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 75 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
NATURALLY HEALTHY PACKAGED FOOD IN SLOVAKIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Naturally healthy losing to other health claims
Naturally healthy local brands gain value share
Private label prioritises local
PROSPECTS AND OPPORTUNITIES
Moderate growth over forecast period
Law change could make advertising more expensive for local brands
Consumers avoid overly processed foods to the benefit of naturally healthy
CATEGORY DATA
Table 76 Sales of NH Packaged Food by Category: Value 2016-2021
Table 77 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 78 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 79 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 80 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 81 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 82 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
ORGANIC PACKAGED FOOD IN SLOVAKIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Dampened growth in 2021, as consumers feel financial pinch from pandemic
Fairtrade gains value share
Vegan aligned with organic
PROSPECTS AND OPPORTUNITIES
Healthy value growth over forecast period
Blurring of lines of health and wellness segments
Increased direct sales for smaller organic producers
CATEGORY DATA
Table 83 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 84 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
Table 85 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 87 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
