Product Code: HWFBRU
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
BETTER FOR YOU BEVERAGES IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Cola remains the main growth driver in BFY reduced sugar soft drinks
Reduced sugar energy drinks continue to proliferate
Reduced caffeine instant coffee falls out of favour, as more consumers switch to fresh ground coffee
PROSPECTS AND OPPORTUNITIES
With a steady stream of new product launches, PepsiCo narrows the gap to Coca-Cola
Consumer interest in reduced sugar beverages will deepen - perhaps with a nudge from the government
Reduced sugar RTD tea has potential for growth
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL BEVERAGES IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Dominance of FF soft drinks by FF energy drinks deepens
FF bottled water benefits from heightened consumer interest in novelty in the wake of the pandemic
Pandemic restrictions boost demand for FF hot drinks
PROSPECTS AND OPPORTUNITIES
Functional positioning will become more specific
FF energy drinks will remain the main driver of growth, with cheaper domestic brands proliferating
Products like vitamin shots will blur the line between FF beverages and consumer healthcare
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 30 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021
Table 31 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 32 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 33 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 34 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 35 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
NATURALLY HEALTHY BEVERAGES IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Heightened consumer interest in health and wellness continues to drive growth in demand for NH bottled water
With a widening product offer, fruit/herbal tea continues to gain ground on green tea in NH hot drinks
Growing wariness of sugar pushes consumers towards NH 100% juice
PROSPECTS AND OPPORTUNITIES
New regulations will raise costs for manufacturers of NH bottled water
Products positioned as supporting immune system wellbeing will perform particularly well
NH fruit/herbal tea will appeal to those seeking to reduce their caffeine consumption
CATEGORY DATA
Table 36 Sales of NH Beverages by Category: Value 2016-2021
Table 37 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 38 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 39 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 40 Distribution of NH Beverages by Format: % Value 2016-2021
Table 41 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 42 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
ORGANIC BEVERAGES IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Organic fruit/vegetable juice loses out as local consumers turn away from sugar
Demand for organic hot drinks remains negligible, but the product offer is widening
Regulation could give organic products greater credibility
PROSPECTS AND OPPORTUNITIES
Price sensitivity will remain the main barrier to growth
Spread of organic cultivation will help to make organic beverages more affordable
Government eager to encourage organic cultivation and consumption
CATEGORY DATA
Table 43 Sales of Organic Beverages by Category: Value 2016-2021
Table 44 Sales of Organic Beverages by Category: % Value Growth 2016-2021
Table 45 NBO Company Shares of Organic Beverages: % Value 2017-2021
Table 46 LBN Brand Shares of Organic Beverages: % Value 2018-2021
Table 47 Distribution of Organic Beverages by Format: % Value 2016-2021
Table 48 Forecast Sales of Organic Beverages by Category: Value 2021-2026
Table 49 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
BETTER FOR YOU PACKAGED FOOD IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
With local consumers increasingly health conscious, demand rebounds from the economic shock of the pandemic
Product offer in BFY reduced fat cheese widens
Leaders Mars and Mondelez hit by reduction in impulse purchasing and on-the-go consumption
PROSPECTS AND OPPORTUNITIES
Deepening health consciousness will drive vigorous growth
More frequent snacking will continue to boost demand
With more Russians counting calories, reduced fat cheese will grow in popularity
CATEGORY DATA
Table 50 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 51 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 52 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 53 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 54 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 55 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 56 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
FREE FROM IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Shift towards plant-based diets boosts demand for free from dairy
Local manufacturers are launching more gluten-free offerings
Local players ranging from start-ups to meat processors launch free from meat products
PROSPECTS AND OPPORTUNITIES
Regulation will bolster consumer confidence in free from meat and dairy
Accelerated unit price growth will weigh on demand growth for free from gluten pasta
New product development in chilled meat and seafood substitutes will help to drive growth in free from meat products
CATEGORY DATA
Table 57 Sales of Free From by Category: Value 2016-2021
Table 58 Sales of Free From by Category: % Value Growth 2016-2021
Table 59 NBO Company Shares of Free From: % Value 2017-2021
Table 60 LBN Brand Shares of Free From: % Value 2018-2021
Table 61 Distribution of Free From by Format: % Value 2016-2021
Table 62 Forecast Sales of Free From by Category: Value 2021-2026
Table 63 Forecast Sales of Free From by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Immunity boosting claims help to support demand for FF yoghurt
Amid a low birth rate and an increase in breast feeding, demand for FF baby food continues to decline
Products offering novelty and convenience find favour with consumers in FF breakfast cereals
PROSPECTS AND OPPORTUNITIES
Deepening consumer interest in health and wellness and economic recovery will support robust growth in demand for FF yoghurt
Increased mobility will drive rebound in demand for FF gum
Protein/energy bars will remain the main driver of growth in FF sweet biscuits, snack bars and fruit snacks
CATEGORY DATA
Table 64 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 65 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 66 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 67 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
Table 68 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 69 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 70 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
Table 71 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 72 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 73 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 74 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
Table 75 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 76 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 77 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
NATURALLY HEALTHY PACKAGED FOOD IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
With an ageing consumer base, NH sour milk manufacturers struggle to find growth
Manufacturers seek to encourage the use of nuts and seeds in cooking
Revival in sports and physical activity as pandemic threat eases underpins accelerating demand growth for NH fruit and nut bars
PROSPECTS AND OPPORTUNITIES
Manufacturers of sour milk products will launch new flavours and packaging formats in an effort to woo younger consumers
More frequent snacking will support strong growth in demand for NH fruit and nut bars
Government support could help to improve the quality of NH honey
CATEGORY DATA
Table 78 Sales of NH Packaged Food by Category: Value 2016-2021
Table 79 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 80 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 81 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 82 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 83 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 84 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
ORGANIC PACKAGED FOOD IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Regulation helps to raise awareness of organic packaged food among local consumers
Relatively high pricing continues to constrain demand
Competitive landscape remains very fragmented
PROSPECTS AND OPPORTUNITIES
The product offer in organic packaged food will continue to widen
Declining birth rate will weigh on demand for organic baby food
Retailers will allocate more shelf space to organic offerings
CATEGORY DATA
Table 85 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 86 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 88 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
